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The most popular period in the film industry must be the Spring Festival every year! With the gathering of annual champions and a box office volume of tens of billions, it is destined to be a big battle. Without screenings and pre-sales, the 2024 Spring Festival movie has a vague flavor of Thirty-Six Strategies.
With " hot ", " speeding life 2", "Article 20", "Mr. Red Carpet", " Let's shake the sun together ", "Bear Infested: Reverse Time and Space", "Eight A total of 9 movies have been officially announced to be released on the first day of the Lunar New Year. The Thirty-Six Strategies of the Spring Festival Film Festival has started with the first plan - dividing lines. Release guaranteed films.
It is reported that six new films will be released separately, and there may be several popular ones among them, Jia Ling starring "Hot and Spicy", Shen Teng starring "Flying Life 2" and Zhang Yimou directed "Second Life" "Ten Articles" were all named.
Branch distribution is simply a method used by film studios to restrict theaters. Every popular period, theaters can make money from both ends. They have to raise ticket prices from the audience and demand scheduling fees from the film studios. This is not conducive to the development of the film industry, so the movie box office is I came up with a way to require theaters to guarantee a certain proportion of film schedules without charging any fees. If they fail to meet the requirements, they will simply stop being in your theater!
——It’s just that the ideal is full and the reality is very skinny. The movie "If You Are the One 3", which was released on New Year’s Day, chose to be released in separate channels, and the effect was not very satisfactory. Now it is the turn of the Spring Festival, Jia Ling, Shen Teng and director Zhang Yimou The others immediately hugged each other in the distance, seemingly determined to be tough with the theater.
There are more than one revelations about the Spring Festival branch release. In addition to the specific film scheduling ratio, someone also mentioned that the movie "Let's Shake the Sun Together" starring Peng Yuchang and the "Bear Bears" series of animated movies are bundled. According to the request of the photo party ratio, that is to say, if a theater wants to show 10 shows of "Bear Bears" a day, it must show 12 shows of "Let's Shake the Sun Together".
Looking at this, some people may want to ask, what does the "fight" between their Spring Festival movies and theaters have to do with us ordinary viewers? No matter who loses or wins, it is unlikely that the price of Spring Festival movie tickets will be reduced, right?
Indeed, the increase in ticket prices during the Spring Festival is more related to the urgent need to watch movies. However, although branch distribution cannot determine how much the audience pays to watch a movie, it does affect whether the audience can pay to see the movie they want to watch.
The theaters that opposed the branch release mentioned a very critical point, that is, the market demand and the flexible nature of the customer base. The overlap between the audience who took their children to watch "Bear Bears" during the Spring Festival period and the audience who watched "Let's Shake the Sun Together" is limited. Once it is divided, Online distribution needs to be bundled, which means that in order to be able to show "Bear Bears", theaters have to schedule 22% of the films. Even if "Shake the Sun" does not perform as well as other movies at the box office, there is no way to adjust.
From the perspective of the audience, it will appear that if the theaters near home join branch distribution, it will be difficult to release all movies on the first and second days of the new year, which indirectly limits the audience's viewing options.
In addition, branch distribution also indirectly protects the reputation of bad movies. Even if the reputation drops on the first day of release, there will still be high-ranking movies on the second day, which directly reduces the possibility of dark horse counterattacks. Some netizens are beginning to worry about the 2024 Spring Festival movies. When it comes to quality, is it possible that everyone has no confidence in themselves, so they just sit down and drink the soup in peace?
Some netizens are very disgusted with branch distribution, and worry that it will eventually develop into a forceful purchase and sale by powerful film studios on the audience, just like the distribution of luxury goods. By then, as long as they participate in branch distribution, no matter how bad the reputation is, they can still have films arranged, which is equivalent to a disguised form. monopoly.
I would also like to remind the major film studios here that while they are busy fighting with theaters, they must not forget that the audience has another choice, which is not to go to the theater to watch movies. Only by improving the quality of the movie first will the audience be willing to support it. You guys!
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