Stephen Chow said, "Short plays are a rapidly developing field of technological innovation and media innovation in recent years. This time we are collaborating with Douyin on the short play theater, hoping to bring more joy to the audience. I am looking forward to this new attempt." , please support me a lot.”
It is understood that Stephen Chow will join hands with outstanding young creators as a initiator to directly create content for users based on the Douyin account of “Director Stephen Chow’s Works”.
Stephen Chow's handwriting of "9527"
Audiences who are familiar with Stephen Chow's movies can associate it with Stephen Chow from the name of "9527 Theater". For example, in the early movie "Tang Bohu Spots Autumn Fragrance", the Tang Bohu played by Stephen Chow sneaked into Washington and worked as a servant, and his number was "9527".
It is reported that the first batch of works of "9527 Theater" are already in production. The first work "Golden Pigs and Jade Leaves" is produced by Stephen Chow and produced by Yi Xiaoxing, the director of the early online drama "Unexpectedly", with A-list actresses participating. The first season is expected to be released to the audience in May this year.
Douyin stated that it continues to promote the exploration of high-quality micro-short dramas, and one of its important paths is to create benchmark works. This time it cooperates with director Stephen Chow, hoping to use the new genre and new grammar of micro-short dramas to explore innovative creations of multi-theme content. .
Not long ago, on January 19, Douyin announced the "Chenxing Plan", a support plan for high-quality micro-short dramas, launching a support plan of up to 5 million in cash and 100 million in traffic, hoping to provide film and television companies, media, and individuals with financial and traffic support. provide greater creative space for high-quality content creators, and continue to optimize products and services to bring users a richer content experience.
According to data disclosed by Douyin, in 2023, there were 500 micro-short dramas with over 100 million views on Douyin, of which 12 works exceeded 1 billion, and the daily views of micro-short dramas doubled.
Yien Data-Content Think Tank data shows that there will be more than 1,400 short dramas launched on the market in 2023, with a year-on-year growth rate of more than 50% for two consecutive years. According to the "2023-2024 Micro-Short Drama Market Research Report" released by iiMedia Consulting, the market size of China's online micro-short dramas in 2023 will be 37.39 billion yuan, a year-on-year increase of 267.65%, while the market size of micro-short dramas in 2021 will be 368 million yuan. , an increase of 10 times in just two years. Moreover, the market size is expected to reach 100 billion in 2027.
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