On January 29, Stephen Chow's short video account announced that it would join forces with Douyin to launch the short play theater "9527 Theater" and said it would officially open today. The theater's first production, "Golden Pigs and Jade Leaves," is produced by Stephen Chow, supervised by Yi Xiaoxing, and stars A-list actresses. It will be launched in May.
"9527" is an old joke in Stephen Chow's movies. It once appeared in the movie " Tang Bohu Spots Autumn Fragrance ". It was the number of his character Tang Bohu when he sneaked into Washington as a servant.
Stephen Chow launches short drama theater. Photo/Network
According to media reports, Stephen Chow said, "Short plays are a rapidly developing field of technological innovation and media innovation in recent years. This time we cooperate with Douyin in the short play theater, hoping to bring more joy to the audience. I am very much looking forward to this new attempt, and everyone will support it." As a initiator, he will jointly unite outstanding young creators to create content directly for users based on the Douyin account of "Director Stephen Chow's Works".
Douban Movies shows that in addition to short plays, Stephen Chow has 4 other works that have not yet been released, namely "Mermaid 2", "Shaolin Women's Football", " Kung Fu 2" and "Tai Chi". Among them, "Mermaid 2" stars Lin Yun and Allen and is expected to be released in 2024.
Micro-short dramas have developed rapidly in recent years. As the Spring Festival is approaching, there are not only 9 traditional long-form movies officially announced, but also a number of high-quality micro-short dramas aimed at this popular period, ready to harvest traffic. Among them, "Beyond!" "A Juan" is a live-action mini-series derived from the animated film " Lion Boy ", "My Way Home is Windy" is adapted from the popular TV series "Go Where the Wind Is", and "Game in Disguise" is a hit in 2023 A spin-off of the movie "All or Nothing".
According to public information, the number of Douyin users actively searching for micro-short dramas every day in 2023 will triple Volume doubled. The annual market size of short dramas in 2022 will be more than 10 billion yuan, and the scale of micro short dramas in 2023 is expected to exceed 30 billion yuan.
The progress of micro-short dramas is not only reflected in quantity, but also in quality. As industry supervision continues to improve, short dramas are developing towards quality and standardization. On November 15, 2023, the China Online Audiovisual Program Service Association published an article stating that the State Administration of Radio and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures for online micro-series from 7 aspects, including accelerating Formulate the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establish a mini-program "blacklist" mechanism, and carry out a one-month special rectification work.
Jiupai News Reporter Li Yang
Editor Wan Xuan Wu Di
[Source: Jiupai News]
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