On the afternoon of January 22, the second meeting of the 13th Guangdong Provincial Committee of the CPPCC held a group discussion. Members of the cultural and artistic circles of the Provincial CPPCC held a heated discussion around the work report of the Standing Committee of the Provincial CPPCC. They also discussed personal subdivisions and specific positions. Feel and make suggestions. Topics related to online literature became one of the focuses of this discussion.
"The literary and artistic creative groups in the sinking market currently lack social attention." Lin Junmin, a member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference and part-time vice chairman of the Guangdong Provincial Writers Association, mentioned. The sinking market often refers to the market in cities, counties, towns and rural areas below the third tier, which is large and scattered. In this part of the market, there is a strong demand for literary and artistic works, relatively low artistic standards, and a large number of relevant practitioners.
Lin Junmin said: "Compared with high-end art categories such as music, painting, drama, and dance, literary and artistic creations in the lower market have a larger impact on the audience and receive less attention."
takes online literature as an example. Lin Junmin introduced that there are two keys to maintaining good development of online literature, one is user subscription, and the other is the development of derivatives. The development of derivatives includes adapting online literary works into short dramas, film and television works, dances, comics, etc. Many of the contents belong to the literary and artistic creations of the sinking market.
According to his observation, the adaptation of micro-short dramas in the past two years has brought a "brief dawn" to online literature. "In the era of short videos, a large number of creators are aiming at online literature and adapting fragments of their works into fast-paced vertical screen micro-shorts of about one minute, which have been welcomed by people at home and abroad, and at the same time leveraged a tens of billions of market." Lin Junmin said.
However, due to the problems of clichéd plots and vulgar content, micro-short dramas in their early stages of development quickly ushered in regulations and rectification. Lin Junmin believes that it is understandable to manage the uneven quality of online micro-short dramas, but more space and time should be given to the formulation of normative measures.
In his opinion, many art categories are not elegant when they are born. Most of them have experienced a process of slowly upgrading from vulgarity to elegance. "During the standardization process, we should give more time to the adaptation of micro-short dramas and give more tolerance and attention to the literary and artistic creative groups in the sinking market behind them," he said.
Wang Min, a member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference and vice chairman of the Guangdong Internet Writers Association, who has more than ten years of experience in creating online literature, is also concerned about the development of online literature. She said: "In recent years, many new formats such as micro-short plays going overseas have further increased the influence of Chinese online literature at home and abroad. While promoting the development of online literature, it also spreads excellent traditional Chinese culture."
At the same time, She believes that Guangdong currently does not pay enough attention to and support the development of online literature. “Take the establishment of various literary awards as an example. They generally tend to select traditional paper media works. I very much hope that our Guangdong Province Lu Xun Literature and Art Award will be In the future, a separate award category can be set up for online literature."
text | reporter literature and art
pictures | reporter Song Jinyu
