The 2024 Spring Festival is undoubtedly a step backwards.
The Spring Festival is definitely the most golden movie period of the year. Especially in recent years, major film companies have released their most blockbuster blockbusters during the Spring Festival. However, the lineup of blockbusters during the Spring Festival in 2024 is really a bit weak, and there are no special effects blockbusters. , even the action blockbusters are gone.
There are 7 new films in the 2024 Spring Festival, 5 of which are comedies. Are there any sequelae of "Man Jiang Hong" winning the championship?
ends on January 20th, and there are only 20 days left before the Spring Festival.
currently has 7 new films including "Hot and Furious", "Article 20", "Flying Life 2", "Mr. Red Carpet", "Bear Bears: Reversing Time and Space", "Let's Shake the Sun Together" and "Bajie: Under the Canopy". Released during the Spring Festival.
Generally speaking, the publicity and distribution costs of large-scale Spring Festival productions are hundreds of millions, and the publicity period is as long as one month.
"Hot and Spicy" has been a hot search for a certain period of time, so the possibility of a blockbuster being released in just 20 days is not high. After all, there is much less time for promotion than others. Even if there is a movie scheduled for the Spring Festival in the future, there is a high probability that it will be It’s a small and medium-cost production, just trying to have a go during the Spring Festival.
It can be said that the main blockbuster lineup for this year’s Spring Festival has been assembled.
From the perspective of genres, comedy films are undoubtedly the mainstream. Among the 7 new films, except for 2 cartoons, 5 live-action films are all comedies. Cartoon films are basically family fun and can also be regarded as comedies to a certain extent. , which is enough to prove that this year’s market positioning of the Spring Festival stalls is to make everyone laugh.
Of course, this has something to do with the fact that in recent years, comedies during the Spring Festival have defeated blockbuster special effects movies with their small and big features.
Before the Spring Festival, a hundred flowers were in full bloom. In 2018, "Operation Red Sea" made a box office of 3.6 billion on an R-level scale, and finally won the Spring Festival championship.
Wu Jing's "The Wandering Earth" was released during the 2019 Spring Festival, with a box office of over 4.6 billion, winning the championship in one fell swoop!
But starting in 2021, comedies began to overtake special effects blockbusters, "Hello!" "Li Huanying" broke 5.4 billion. Although "Changjin Lake: Shuimen Bridge" won the championship in 2022, "This Killer Is Not So Calm", a medium-cost production by Happy Twist, won 2.6 billion at the box office, and its earning power far exceeds the extremely high cost "Changjin Lake Shuimen Bridge".
2023 is a heavy blow to domestic heavy industry blockbusters.
During the Spring Festival, Zhang Yimou led comedy stars such as Shen Teng, Yue Yunpeng and other comedy stars to shoot "The River is Red". It was only shot in one scene. There were almost no big scenes in the whole film. The box office exceeded 4.5 billion, beating the much-anticipated "The Wandering Earth 2" to win the championship. You must know that when director Guo Fan is a master of alms, the cost of "The Wandering Earth 2" exceeded 1 billion.
As for "Man Jiang Hong", leaving aside the star remuneration, there is a question as to whether the real production cost is 50 million.
Movies are essentially commercial activities. Comedies with more risks and more money have become the first choice for the Spring Festival! Especially in the 2024 Spring Festival, we even saw Shen Teng and Jia Ling join forces with their sketch comedy films and become the biggest favorites to win the Spring Festival.
Stephen Chow can’t catch up, Jackie Chan is not coming, the last fig leaf for Andy Lau’s Hong Kong adult film in the 2024 Spring Festival!
In addition to the absence of domestic special effects blockbusters, Hong Kong films also disappeared during the Spring Festival.
The Spring Festival has become the biggest time period in the mainland film market, and Hong Kong films have made great contributions!
In 1995, Jackie Chan's "Red Zone" was released in the mainland on January 29, but January 31 of that year was the first day of the Lunar New Year. Before, mainland movie theaters were on holiday during the Spring Festival. For Jackie Chan, all mainland movie theaters went to work. This is the mainland Spring Festival. The beginning of the file.
However, this schedule did not receive much attention until Stephen Chow's "Journey to the West: Conquer the Demons" was officially scheduled to be released on the first day of the Lunar New Year in 2013. It took in a box office of 1.246 billion, breaking the box office ceiling in the mainland and allowing the market to truly experience the Spring Festival schedule. Power, later we all knew that the Spring Festival period has become a battleground for major film companies.
Mainland China’s Spring Festival stalls also once again reproduced the grand occasion of double Monday sales.
Chow Yun-fat's "Journey to the West: Uprising" and "Macau", Jackie Chan's "Heavenly Heroes" and "Kung Fu Yoga", Stephen Chow's "The Mermaid" and "Journey to the West: Conquering Monsters" have all made waves during the Spring Festival, but it is a pity that in 2018 "Operation Red Sea" defeated "Monster Hunt 2", and Stephen Chow's "The New King of Comedy" in 2019 collapsed at the box office.
Hong Kong movies started to fail miserably during the Spring Festival.
2024 was originally thought to be a major counterattack for Hong Kong films.
Before that, Stephen Chow's "Mermaid 2" and Jackie Chan's "Legend" were reported to be released during the Spring Festival in 2024. Unfortunately, the official news is that "Mermaid 2" is still in post-production, and it will definitely not be able to catch up with the Spring Festival. Jackie Chan's "Legend" has been completed, and a trailer has even been released, but Jackie Chan's box office appeal in the past two years has been embarrassing.
Facing the comedy team led by Shen Teng and Jia Ling, the eldest brother did not dare to come this time.
The only Hong Kong film in the 2024 Spring Festival is Andy Lau's "Mr. Red Carpet". Although it is produced in the Mainland, the plot of the film is about the Hong Kong entertainment industry. It also has the support of many Hong Kong stars such as Tony Leung Ka Fai, Miriam Yeung, Wong Jing, etc. Hong Kong films are the last fig leaf during the Spring Festival.
