launch ceremony scene.
Red Net Moment News, January 19th (Reporter Liu Zhixiong, Intern Chao Yiya, Correspondent Yu Qing) On January 19, the 2024 Hunan Online New Year Shopping Festival of "Cloud Shopping for Hunan Products·Happy e-Year" was officially launched at Changsha Jingdong Mall. Representatives from relevant provincial departments, city and state commerce departments, e-commerce platforms and enterprises attended the launching ceremony.
Liu Junting, a second-level inspector of the Hunan Provincial Department of Commerce, introduced that the 2024 Hunan Online New Year Goods Festival will focus on the needs of the New Year, focus on new consumption such as digital, green, and health, collect good products from Hunan, innovatively integrate consumption scenarios, and carry out "New Year Rejuvenation" Special topics such as "Several Businesses Welcome the Spring Festival" have launched various forms of e-commerce consumption promotion activities full of Hunan New Year flavor. At the launch ceremony of
, the "2024 Hunan Online New Year Goods Festival Consumption Map" was officially launched, gathering high-quality New Year goods resources from more than 100 brand companies in 14 cities and prefectures in the province, and using "digital business to promote agriculture", "home renewal" and "national trend renewal" "The four major online consumption scenarios of "Scene Renewal" "impress" the new forces during the New Year, covering categories such as agricultural products, home appliances and home furnishings, clothing and home textiles, health and nourishing products, and domestic trendy products, providing consumers with one-click convenience and comprehensive New Year shopping guide, enrich high-quality supply, adapt to consumer demand, and activate new consumption. A creative market for New Year's goods was also set up at the launch ceremony of
. More than 40 brand companies brought famous and high-quality goods from Hunan to create an immersive, experiential and interactive New Year's goods consumption feast on-site to ignite citizens' enthusiasm for consumption. Many citizens stopped to watch and buy.
This Online New Year Shopping Festival is hosted by the Hunan Provincial Department of Commerce, in collaboration with relevant provincial departments, cities and states, e-commerce platforms and enterprises. It will last for one month starting from January 19. During the event, 14 cities in the province The prefecture will fully combine regional characteristics and hold various forms of e-commerce promotion activities to benefit people's livelihood. Special food, authentic scenery, intangible cultural heritage handicrafts... new scenes will be staged in the "cloud".
Zhuzhou City carries out activities such as "The Director Brings Goods for You to Choose" and "I Spoke the Specialties of My Hometown"; Huaihua City launches the "Spring Blossoms and Dragons Teng Huaihua" New Year Goods Festival; Chenzhou City creates delicious season, selection season, affordable season, and surprises A series of activities such as the New Year Festival allow consumers to celebrate the New Year with "heart and soul". Local e-commerce platforms and enterprises in Hunan Province such as Xingsheng Youxuan, Shuiyangtang, Happy Gou, Youa Overseas Shopping, Zhihua Zhiguo, and Mango Auto will also carry out special promotions for the New Year's Day such as group buying, direct sales, limited-time flash sales, and free purchases with purchases. Activity.
