"Xiangxi Cultural Tourism" won the top three in the country in the 2023 "Culture Enters Ten Thousands of Homes - Live Video Live Hometown Year" event.
Red Net Moment News on January 19th (Correspondent Huang Yajun) On the evening of January 18th, the 2024 "Culture Enters Ten Thousand Households-" co-sponsored by the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism and the Internet Communication Bureau of the Central Cyberspace Administration —Live Video Live Hometown Year” event was officially launched in Changsha. The Xiangxi Prefecture Culture, Tourism, Radio, Film and Television Bureau was commended for its official intangible cultural heritage account "Xiangxi Cultural Tourism" ranking among the top three in the country in terms of playback volume on the Douyin platform in the 2023 "Culture Enters Ten Thousand Households - Live Video Live Hometown Year" event.
's active participation in the "Culture Enters Ten Thousands of Homes - Live Video Live Hometown Year" event is the Xiangxi Prefecture Culture, Tourism, Radio, Film and Television Bureau's active response to the Spring Festival cultural activities of the Ministry of Culture and Tourism and the Hunan Provincial Department of Culture and Tourism to further strengthen the protection and inheritance of intangible cultural heritage and adhere to creativity Concrete measures for transformation and innovative development.
In 2023, the Xiangxi Prefecture Culture, Tourism, Radio, Film and Television Bureau adheres to the concept of "People's Intangible Cultural Heritage·Shared by the People", with "Fenghuang Ancient City, Qianzhou Ancient City, Furong Ancient Town, and Liye Ancient Town" as the core, and launched a series of activities to create an atmosphere and add flavor to the new year. New Year customs and cultural activities were simultaneously uploaded to Douyin, Weibo and other platforms, creating a Chinese New Year rich in traditional charm for the broad masses of the people.
It is reported that the representative projects of intangible cultural heritage at all levels in Xiangxi Prefecture cover ten categories, with a clear network of representative inheritors and orderly inheritance. There is currently 1 United Nations Human Intangible Cultural Heritage item, 28 national-level intangible cultural heritage protection list items, 111 provincial-level items, and 246 state-level items; 33 representative inheritors of national-level intangible cultural heritage and provincial-level intangible cultural heritage have been recognized. 93 people, 465 people at the state level; there are 55 intangible cultural heritage institutes at or above the state level, 22 productive protection bases, 13 intangible cultural heritage workshops, 8 intangible cultural heritage villages and towns, 7 intangible cultural heritage blocks; 2 national inheritance institutes Population training program schools, 9 provincial-level intangible cultural heritage schools and practice bases, and 35 state-level intangible cultural heritage in-campus demonstration schools.
Enjoy the intangible cultural heritage in the cloud to celebrate the spring and discover the flavor of the new year in western Hunan. This year, Xiangxi Prefecture’s New Year customs and intangible cultural heritage projects will include burning dragons with steel fire, Miao lion dance competition, three-stick drums, dragon lanterns, lion lanterns, flower lanterns, colorful lotus boats, door-stopping wine, Miao songs, Miao drums, and monkey drum performances There are dozens of items including Miao embroidery, traditional paper-cutting art, candied haws-making technique, Miao New Year Encouragement and so on. The Xiangxi Prefecture Culture, Tourism, Radio, Film and Television Bureau will actively organize counties to base on Xiangxi characteristics and integrate new achievements in the protection, inheritance and development of intangible cultural heritage during the Spring Festival. The rich and colorful annual customs and intangible cultural heritage items will be displayed on Douyin, Xiaomi and other forms through short videos, live broadcasts and other forms. New media platforms such as Hongshu, Kuaishou, Bilibili, Weibo, etc. record and disseminate the information, and mobilize the public to participate and interact with each other to jointly display the rich and colorful intangible cultural heritage customs in western Hunan and enhance the influence and reputation of intangible cultural heritage in western Hunan.
