I have to say that the Spring Festival is the biggest hot spot in the movie market every year.
It is less than a month away from the 2024 Spring Festival. Although there are many blockbuster new films such as "The Temporary Heist" and "A Thousand Bones" released in January, the audience's thoughts are all on the Spring Festival blockbusters, even the Spring Festival blockbusters. There are more hot searches on blockbusters than on recent new films.
But as of now, there are only 6 new films scheduled for this year’s Spring Festival, which is obviously a notch weaker than in previous years.
6 new films for the Spring Festival. Shen Teng and Jia Ling’s first showdown has suspense. Lei Jiayin may be the big winner!
"It's Hot", "Flying Life 2", "Bear Bears: Reverse Time and Space", "Article 20", "Mr. Red Carpet" and "Let's Shake the Sun Together", these 6 blockbusters have been scheduled for the Spring Festival. Compared with previous years, The biggest regret is the lack of domestic heavy industry special effects blockbusters.
"The Wandering Earth" series, "Watergate Bridge", "Mermaid", etc. were all the top domestic special effects blockbusters of the year. All of them have also achieved excellent box office results during the Spring Festival. This year's legendary "Nezha 2", "Mermaid 2" and "Volunteer Army 2" have not been scheduled. The most regrettable thing is "Fengshen 2". If the production progress can be kept up, , then this year’s Spring Festival is the best time. There will be no competing special effects blockbusters during the same period.
Since "Nezha 2" is likely to be released in the summer of 2024, "Bear Bears: Reversing Time and Space" will undoubtedly continue the box office myth of the Spring Festival release.
In 2014, the first big movie "Bear Bears" was released during the Lunar New Year, and the box office exceeded 40.52 million. After
, this series has basically maintained the rhythm of one film per year. In 2017, it entered the Spring Festival with "Bear Bears: Fantasy Space" and won 77.54 million box office in one fell swoop. The "Bear Bears" series began its counterattack. Along the way, the box office of each sequel is higher than the last. Even in 2023, the box office of "Stand With Me Bear Core" has exceeded 1.495 billion, ranking third in the Spring Festival of that year.
has also discouraged many animated blockbusters from entering the Spring Festival. In the absence of opponents, this year's "Bear Bears: Reversal of Time" is even expected to hit 2 billion.
"Article 20" and "Let's Shake the Sun Together" are both realism-themed movies.
"Let's Shake the Sun Together" directed by Han Yan, starring Peng Yuchang and Li Gengxi, tells the story of two terminally ill young people who accidentally embarked on a spiritual journey together. Whether it is the subject matter or the star cast, "Let's Shake the Sun Together" "The Sun" is the weakest in the Spring Festival schedule. After all, Chinese New Year audiences are still willing to watch comedies. Of course, the mainland market has become diversified in recent years. This "Let's Shake the Sun Together" does not cost much, so it may be a dark horse.
The biggest highlight of "Article 20" is whether Zhang Yimou can retain the Spring Festival championship.
Although "Man Jiang Hong" directed by Zhang Yimou in 2023 defeated "The Wandering Earth 2" to win the Spring Festival championship, the small scenes basically had no special effects and cost 500 million, causing the film to cause huge controversy.
This time "Article 20" Zhang Yimou returns to the realism theme. The movie was originally called "Justified Defense". Xu Zheng was originally cast to star, but unfortunately it was changed to Lei Jiayin when it was launched. The movie revolves around legitimate defense. Lei Jiayin, Ma Li , Zhao Liying, Zhang Yi, Fan Wei and other nearly 40 stars gathered together, and even the supporting roles were starred by stars.
doesn’t know if the audience will pay this time.
The three blockbusters "Hot and Furious", "Flying Life 2" and "Mr. Red Carpet" are the most popular comedy themes during the Spring Festival.
"Mr. Red Carpet" was originally scheduled to be released in the Lunar New Year in 2023. Because the schedule was too deserted, the popularity and pre-sales of "Mr. Red Carpet" have not been as expected, so it was withdrawn to the Spring Festival release, but this does not mean that "Mr. Red Carpet" The combination of Ning Hao and Andy Lau is very attractive to movie fans. Both of them also have stable box office appeal. Although they are not the favorites to win, they will definitely have no problem making money back.
"Hot" and "Flying Life 2" are undoubtedly the two major box-office winners during this year's Spring Festival.
What’s interesting is the 2021 Hello! "Li Huanying" co-starred by Jia Ling and Shen Teng. The final box office exceeded 5.4 billion. Until now, it has been the highest box office record for a single movie by the two. This time the two have changed from cooperation to confrontation. This is Jia Ling's second campaign. During the Spring Festival, there are many gimmicks to lose 100 pounds, but Shen Teng's "Flying Life 2" is also very popular. Who will be the champion during the Spring Festival is full of suspense.
At the same time, the male protagonist of "Hot and Spicy" is also Lei Jiayin.
This means that out of the 6 new films released during the Spring Festival this year, Lei Jiayin alone will have two of them, and will be the big winner during the Spring Festival.
In recent years, Lei Jiayin has definitely been the darling of blockbuster movies, such as "Sturdy as a Rock", "Exchange Life", "Man Jiang Hong", "Assassination of Novelist", etc., which are released on the Spring Festival almost every year, and "Jiang Yuan Lane" and "Assassination of Novelist 2" will be released soon. ” and “The Two Heroes” and other new films are waiting to be filmed.
Jackie Chan’s new film may be airborne. Who else is worth looking forward to in the 2024 Spring Festival?
From the current point of view, these 6 new films in 2024 are far from enough, and there will definitely be blockbusters scheduled to grab the cake.
According to previous Internet news, Jackie Chan's "Legend" will most likely be released in the Spring Festival. This will also be Jackie Chan's return to the Spring Festival after many years. As a sequel to "Myth", although it is suspected of being a piece of cake, the eldest brother's appeal is still not there. weak.
Of course, there are also blockbusters such as "The Legend of the Condor Heroes: The Greatest Hero", "Reinforcements Arrive Tomorrow", "Mermaid 2" and other blockbuster movies that are reported to be released during the Spring Festival. But the credibility is not high, and the expectations of the audience for the 2024 Spring Festival show may be lower.
