it House News on January 10, according to a report by the New York Times on Tuesday local time, in recent weeks, "endorsement ads" for the famous American singer Taylor Swift have appeared on Facebook and other platforms: she "appears" in this ad announced that it will be giving away free Le Creuset kitchenware sets to fans, all they have to do is click a button and answer a few questions.
However, le creuset, the “party” in this advertisement, stated that the company did not participate in any consumer gift activities, although she usually likes to use this brand of kitchenware. In this case, AI technology was used to synthesize Taylor Swift's voice and piece it together with clips from Le Creuset ads.
Scammers also used synthesized voices to call Taylor Swift fans "swifties." When victims are directed to the fake website, they are asked to pay $9.96 for shipping. Of course, it is impossible to actually give away the kitchenware that is said to be free.
reported that in the past year, major advancements in AI technology have made it increasingly difficult to create "digital avatars" without the celebrity's authorization. Siwei Lyu, a computer science professor at the University at Buffalo's Media Forensics Laboratory, said the "deepfake" scam was likely produced using a text-to-speech service. Tools like these translate scripts into sounds and synthesize them into video clips using lip-syncing programs. According to
lyu, it's so easy to get these tools these days that you can create a video of "decent" quality in less than 45 minutes.
According to previous reports by IT House, the famous American actor Tom Hanks also claimed last year that the AI version of his portrait was used in online advertisements for dental plans without his consent.
"I might get hit by a bus tomorrow and that's it, but the show can go on," he said. "Besides the self-identification of AI and deepfakes, there is nothing that can tell you that this is not me. This is of course an artistic challenge, but also a legal challenge."
