On the New Year's Day that just passed, the movie market had a good start, and many viewers chose to spend it in theaters. According to statistics from the National Film Administration, the total box office of movies during the 2024 New Year's Day holiday (December 30, 2023 to January 1, 2024) was 1.533 billion yuan, setting a new record for the same period. The number of moviegoers was 36.6 million, and the box office of domestic films was 1.411 billion yuan, accounting for 92.04% of the market.
Looking at the movies released on New Year's Day, in terms of box office, "Twinkle Twinkle Star" and "The Annual Party Can't Stop!" ā, āGoldfingerā, āStealthā and āIf You Are the One 3ā ranked among the top five at the New Yearās Day box office. In terms of word-of-mouth, the comedy "The Annual Party Can't Stop!" "The score on Douban has risen to 8.1. "Twinkle Twinkle Star" has caused heated discussions about its "snowing field", while "If You Are the One 3" directed by Feng Xiaogang has fallen behind in the competition, leaving the audience in awe.
"Embarrassing on the Snow Ground" sparks heated discussion
The box office of the love movie "Twinkle Twinkle" on New Year's Day exceeded 600 million yuan, leading the box office of movies in the same period. The film's "snowing scene" has also sparked heated discussions. Industry insiders believe that its box office success fully proves the importance of a sense of ritual in movie viewing. The "snowing scene" introduced in the film is very creative.
However, the "snow field" is not as beautiful as imagined - because of the different models of snowmaking machines in movie theaters, the conditions of the "snow field" in movie halls in various places are different, the amount of "snow" is uneven, and some are "frost" , and some were local "blizzards".
Topics such as "Embarrassing in the snow field" have even been trending on Weibo. Some netizens complained, "Spending money to find trouble" and "Romance is followed by embarrassment"... Some netizens expressed concern that the number of "snow fields" has increased. Due to the workload of the cleaning lady, it is difficult to clean from the seats to the floor. Of course, many netizens said that the first snow in 2024 was seen in the cinema, which was very ceremonial.
At the beginning of 2022, the hit dark horse drama "Twinkle, Shine," broke into the audience's attention. The sentence "Zhang Wansen, it's snowing" became a classic part of the drama. This line became the movie version of "Twinkle, Shine." The origin of the idea of āā"Snow Field" in "Stars" has also become one of the elements of the movie version of "Out of the Circle". The film currently has a rating of 6.3 on Douban. Many fans of the film said they were disappointed after watching it. "Except for the last ten minutes, the rest of the plot was completely speechless."
"The Annual Party Can't Stop!" "The box office counterattack
comedy film "The Annual Party Can't Stop! " can be called the "dark horse" of the New Year's Day release. The film's Douban score has risen from 8.0 to the current 8.1. Driven by the good reputation, "The Annual Party Can't Stop! "At the box office yesterday (1st), it successfully counterattacked "Twinkle Twinkle Star" and won the single-day box office championship.
The film tells the story of Hu Jianlin (played by Dapeng), a senior fitter who has been an "advanced worker" in a standard parts factory for many years, and was transferred to the group headquarters by accident. He was incompatible with the working environment of a "big factory", but he continued to suffer from various ridiculous misunderstandings. After being promoted, from "blue collar" to "gold collar", he teamed up with HR manager Ma Jie (played by Bai Ke) and outsourcing employee Pan Yiran (played by Zhuang Dafei) to reveal the truth at the company's annual meeting.
The identity dislocation in the movie brought countless laughs, and also made "The Annual Party Can't Stop!" "has become a rare "workplace satire" comedy nowadays. Hu Jianlin is like a "demon mirror in the workplace" and at the same time, he is also like a substitute for the workers who are beaten in the workplace. He expresses what the workers in the workplace want to say but dare not say.
Many viewers said that the film portrayed the bitterness and difficulty of working as a worker very well, and it was a comedy that exceeded expectations.
It is reported that director and screenwriter Dong Runqian collected a large amount of material from major Internet companies in the early stage. He said, "In my observation and understanding, major Internet companies are places where the smartest and most powerful people in China gather, representing our most advanced Productivity. But when we chatted with friends around us, we found that in such a rigorous system, many ridiculous things would also happen and many ridiculous mistakes would occur. This contrast is particularly interesting."
Is "Feng's Comedy" not working?
When it comes to "Feng's Comedy", many viewers are familiar with it. Feng Xiaogang pioneered the Lunar New Year show for domestic films.On December 24, 1997, "Party A and Party B" directed by Feng Xiaogang grossed 36 million yuan at the box office after its release. For the first time, a domestic film had the concept of a Lunar New Year release.
Subsequently, "See You or Die" in 1998, "Endless" in 1999, "Big Shot" in 2001, "Mobile Phone" in 2003, and "A World Without Thieves" in 2004, Feng Xiaogang continued to consolidate the Feng family Comedy has an unshakable leading position in the Lunar New Year festival.
In 2008, "If You Are the One" was released during the Lunar New Year period and grossed 260 million yuan at the box office; two years later, "If You Are the One 2" grossed 471 million yuan at the Lunar New Year period. "If You Are the One 3" was released on December 30, 2023. What is unexpected is that "Feng's Comedy" suffered a box office failure. As of the evening of January 1, the cumulative box office of "If You Are the One 3" has just exceeded 55 million yuan. It only ranked fifth among the new films, with a huge box office gap from the New Year's Day No. 1 "Twinkle Twinkle Star" (608 million).
In "If You Are the One 3", Feng Xiaogang's comedy style has not changed. The film revolves around the proposition of AI and love. In addition to Qin Fen (played by Ge You), Liang Xiaoxiao (played by Shu Qi), Lao Fan (played by Fan Wei) and other characters all return , there is also an additional "ai Xiaoxiao". "If You Are the One 3" is the final chapter of the series. At the end of the film, the subtitles "It is the movie that will end, but it is us that will last forever." Ge You and Shu Qi bid farewell to the audience in the post-credits Easter egg. Some viewers said that they felt a little bit sad when they saw these scenes. Reluctant to give up.
However, some viewers did not buy "If You Are the One 3". Some viewers said that the plot of the film was cliche and there were too many advertisements. Some viewers also said that although Feng Xiaogang is more sincere than he was a few decades ago, the "Feng-style golden sayings" have lost their "gold content" today.
Douban netizen "Zhizhisiqian" said that the series of films has finally come to an end. "No matter how many memes are buried, I can only say that it is a dog's tail. The only thing I feel is that time flies by. From the time Qin Fen and Xiaoxiao met." That summer, 15 years have passed unexpectedly. The wave of young people 15 years ago have gone through several stages of life, and now they all have different understandings of love. Uncle Ge even claimed that he can no longer make romantic movies. Now that he is middle-aged, The understanding of "If You Are the One" is different from before." Guan Yadi, a netizen on
Weibo, said that "If You Are the One 3" and "The Annual Meeting Can't Stop!" "The two movies feel like two generations of filmmakers have completed the handover of comedy creation in the changing times, which makes people have mixed feelings.
In addition, among the films released on New Year's Day, "Taylor Swift: The Age of Concert Tour" grossed nearly 50 million yuan at the box office. Some viewers said that watching a concert in a theater was a very special movie-watching experience.
Red Star News reporter Zhang Shihao editor Wang Liqiang
