The roar of powerful cars
Continuous dynamic notes
Overwhelming cheers
...
The 2023 Douyin Car Carnival The integration of the three major scenes of music, life and music has brought carnival to thousands of music fans and car fans. So far, the total exposure of the event on the entire network has exceeded 10 billion, with more than 20,000 viewers participating in the offline car show and online live broadcast The number of views exceeded 130 million.
Double festival, a huge number of musicians gather together
How exciting will it be at a music festival with a lineup of singers from half the music industry? During the 2023 Douyin Car Carnival, a total of 46 groups of top musicians/bands sang live, and 15 celebrity cars made a shocking debut, wonderfully presenting the cross-circle collision of cars and music, attracting more than 40,000 viewers to watch the performance live. The number of online live broadcast viewers exceeded 130 million.
"You can touch the sky when you raise your hand, and see the white clouds, green mountains and curling smoke..." On the first day of the music festival, GAI Zhou Yan (D.M.G.) opened the show with "Empty City Strategy" and "turned over" with tens of thousands of audience members. "Start the heat wave of life", the collision of Chinese style and hip-hop sings the unchanging love for life.
Escape from the ordinary life and pursue a spiritual carnival! This is Xu Jiaying’s attitude towards music. At the scene, she opened the second chapter of the music festival with "Do You Dare", rising from a soft and powerful croon to releasing a girl's delicate emotions about feelings.
"Wu! Meng! Mountain! Connect! Mountain! Outside! Mountain!"
"Moon! Light! Sprinkle! To! Sound! Water! Beach!"
Throw away the worries and trivial emotions of life, Tens of thousands of spectators were at the scene to "K-sing" online with the national group Phoenix Legend. The whole audience sang together and relived many popular masterpieces such as "Lady Luxurious Fragrance" and "The Most Dazzling National Style".
Such a music scene, how come Zhang Jie, the "King of LIVE" in the Chinese music scene, is missing? In "Young people have their own teenage madness, and their bodies are like mountains and rivers..." In the singing, Zhang Jie passed on the hot music sparks to For every audience present, we saw the hope in ordinary life and dreamed back to the memories of passionate youth. The final chapter of the performance on the first day of the
music festival [Forever Loving Us] featured the Chinese rock godfather "Cui Jian" as the finale! He held the guitar and started singing with a familiar song "Start Over", heating up the audience! Along with Cui Jian's unchanging rock and roll spirit, we can see the essence of life clearly, but still maintain love.
ranked second in the music festival On the same day, Da Zhangwei’s unique attitude and style is to compose a hot life for the audience and be his own sun. Not only are there many “best in the world” songs, but also his energetic stage performance brings thousands of listeners to experience life together. "Better Moment"!
With the high-pitched sound "The east is not bright, the west is bright...", the second-hand rose, which is more suitable for "Chinese rock", uses the suona sound accompanied by the blend of hardness and softness to show the essence of national rock. Incisively and vividly, they conveyed their rock spirit to the audience: finding contrast in ordinary life is also a kind of excitement.
Zhou Bichang started singing immediately. What time has not changed is that her musical attitude of "bold confrontation with life" still flows in her bones. She is like Like the afternoon sun, she filled the audience with her lazy and free voice, interpreting her own growth mentality and bringing the audience into her music world.
The Twins group, which debuted for more than 20 years, is a symbol of an era and a generation. Memories of youth. At the music festival, they sang many classic songs with their sweet and still sweet voices: "Next Stop Queen", "I Really Want to Love Her", "Unchangeable", "Little Dimples"... ...from the sweetness in the ears to the heart, it reactivated the hearts that were troubled by work and life, and triggered a chorus of fans in the audience!
The finale of the second day was undoubtedly the "priceless sister" Li Yuchun.When the melody of "Nong Chao Bo Lang makes a serious appearance" sounded, the audience unconsciously followed her and waved their arms in the brisk and swinging retro melody. They felt the true meaning of living in the present in the lyrics, turning the scene into a happy holiday garden in an instant!
In addition to the above-mentioned music celebrities, there were more than 36 groups at the Douyin Car Carnival event, including DP Dragon Pig, Berlin Nurse, Bridge (D.M.G), Huang Ling, Landlady’s Cat, Summer Invasion Project, etc. The singer/band will bring limited-time live music performances, from the 29th to October 6th, for 8 consecutive days, throughout the National Day holiday.
Delicious food, fun and shopping, let good cars drive into Dingbo life
The 2023 Douyin Car Carnival also created a "life 4S store" specially designed to provide emotional maintenance for car fans and music fans. In the "4S store" of more than 30,000 square meters "There are five theme exhibition areas, 17 brand booths, and more than 20 interesting interactive games, allowing the audience to feel the colorfulness that cars bring to life.
is during the Double Festival. Many viewers take advantage of the golden holiday to go out with their families or go with friends to browse the latest models, get in the car for a test drive experience, participate in interesting interactive games to win prizes, and also create their own exclusive "DIY Dingfei License Plate"... At the 2023 Douyin Car Carnival, both "big car fans" and "little car fans" experienced a different kind of car show experience.
is also online at the same time. The 2023 Douyin Car Carnival also launched the "Drive to Travel" fun H5, which contains more than ten customized car brand pavilions, and has set up interactive lottery benefits such as car purchase subsidies and music festival tickets, allowing users to pass online Go to the event to learn about different models and product features. As of October 1, the "Drive to Travel" H5 exposure has exceeded 1.34 billion, and the page views have exceeded 48 million.
This year coincides with the Mid-Autumn Festival and National Day. The eight-day long holiday brings people a good opportunity to pursue a better life. As Douyin's benchmark event in the automotive field, Juju Engine integrated the three major scenes of cars, music, and life in this carnival to create a car festival with a "unique Douyin-style experience, only available on Douyin" for users Activity.
In the process of playing, having fun and purchasing online and offline, Douyin Car Carnival also provides car brands with the opportunity to deeply link users and stimulate more consumer demand. During the carnival, Juduo Engine also launched a series of marketing methods such as dealer competitions, short video collections, live broadcasts of experts visiting exhibitions, and joint brand communication to help car companies efficiently integrate "planting and acquiring customers" and create more New possibilities for automobile marketing.
Driven by the integration of multiple scenarios and diverse marketing methods, the 2023 Douyin Auto Carnival not only brings unique music, travel, and gaming experiences to consumers, but also creates greater growth space for the automotive industry.
