According to Beacon Professional Edition data, the total box office for the 2024 New Year's Day break broke the record for the highest New Year's Day box office in Chinese film history. Among them, "Twinkle Twinkle Star" and "The Annual Party Can't Stop!" ”, “Goldfinger”, “Stealth” and “If You Are the One 3” ranked among the top five at the New Year’s Day box office. Chen Jin, a data analyst at
Lighthouse Professional Edition, said that the box office on New Year’s Eve was indispensable for achieving such a breakthrough. The box office for the shows after 10 pm on December 31 was close to 150 million, and about 3 million viewers chose to celebrate the New Year in the cinema. Films such as "Twinkle Twinkle Star" and "Taylor Swift: The Age of Concert Tour" have planned screening activities with a strong sense of ritual for the New Year's Eve, with remarkable results. Especially "Twinkle Twinkle Star", the movie broke multiple box office records.
Another comedy film "The Annual Party Can't Stop!" "Taopiao Piao scored as high as 9.4, and Douban's score rose from 8.0 to 8.1. It was recognized by fans and ordinary audiences. The film counterattacked and topped the box office on the last day of New Year's Day.
Overall, there is a rich supply of New Year’s Day movies this year, and there are obvious differences in city preferences. The entry of a large number of young audiences and the breaking of ritual marketing are also one of the reasons for the popularity of the New Year's Day box office this year, giving the Chinese film market a good start in 2024.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Qiao Ying
