Li Guoqing accepted an interview with the media before New Year's Day and talked about a lot of important information. He revealed that he and Yu Yu had successfully divorced and now he is single. Since 2018, the drama between Li Guoqing and Yu Yu has attracted the attention of the entire Internet. Later, they even staged snatching of official seals, exposing random private lives and other things.
In addition to revealing his divorce this time, Li Guoqing also talked about the fact that he took away US$130 million in cash. This matter was revealed by Yu Yu before. She said that Li Guoqing did not leave the house cleanly, but took 130 million in cash from home.
Li Guoqing also clarified this matter this time. He said that the money was cashed out when Dangdang was listed in the United States. The total amount was US$130 million in cash, which he and Yu Yu shared equally.
In fact, no matter what, it is still embarrassing that Li Guoqing has reached this point. Li Guoqing was originally an e-commerce tycoon on the same level as Liu Qiangdong and Jack Ma. Dangdang was once China's first b2c e-commerce website listed in the United States, but now it has developed to this point, which really shouldn't be the case.
Li Guoqing and Yu Yu also missed many opportunities in the process of development. They missed selling Dangdang twice. In the end, they failed to seize the opportunity of the e-commerce era and have now become a small platform. Li Guoqing and Yu Yu even reached the point of divorce or even tearing each other apart.
Li Guoqing said something. He said that the biggest regret was that we couldn’t separate decently and everyone had to take advantage of it. Li Guoqing was born in 1964. He graduated from Peking University. He and Li Bin, the founder of NIO, are also brothers. At Peking University back then, Li Guoqing was a celebrity and the chairman of the student union.
Yu Yu graduated from Beijing Foreign Studies University and later went to study at New York University in the United States. Li Guoqing started his own business after graduating from Peking University. Before starting Dangdang.com, he was in the book wholesale business.
Li Guoqing and Yu Yu met in 1996. Within three months, the two got married and have been starting their own business since then. In 1999, the Internet began to explode, and e-commerce began to sprout in China. This year, Jack Ma founded Alibaba in Hangzhou, and Wang Juntao founded 8848 in Beijing. Li Guoqing and Yu Yu founded Dangdang.com.
There were at least hundreds of online bookstores at that time. In the early days of the Internet, books as a standard product were indeed more suitable for e-commerce than many products, and Li Guoqing had accumulated experience in this industry. By 2000, Dangdang began to stand out.
subsequently successfully obtained the first round of financing totaling US$8 million. In the following three years, Dangdang developed at a rapid rate. By 2003, Dangdang had successfully turned losses into profits. In 2004, Dangdang's sales had caught up with Beijing's famous Xidan Book Building, accounting for 40% of the entire Internet book sales market.
In 2004, Amazon was preparing to enter the Chinese market, so they were preparing to directly acquire a Chinese company, and their goal was Dangdang. After communication, Amazon proposed a plan to acquire Dangdang for US$150 million.
But after thinking again and again, Li Guoqing finally gave up on the acquisition. Because Li Guoqing ultimately hopes to develop independently. Later, Amazon turned to acquire Joyo.com. If Li Guoqing had taken away US$150 million and engaged in other businesses, his fate might be different now.
In the following six years, China's e-commerce developed rapidly, and Dangdang became an industry star. It was successfully listed in the United States in 2010, becoming the first Chinese b2c e-commerce website to be listed in the United States. But for Li Guoqing, going public was an honor, but it was also a constraint.
After Dangdang was launched, the company cut costs in pursuit of better-looking financial reports. At this time, a large number of B2C platforms such as JD.com began to rise. In order to compete for market share, everyone continued to burn money and subsidize. However, Dangdang was too cautious and missed out on its first-mover advantage, sitting back and watching JD.com quickly grow bigger and stronger.
JD.com initially started out as a 3C company. Later, it began to diversify and quickly entered the book field. As JD.com began to subsidize books, Dangdang had no advantage. Since then, Dangdang’s advantages have continued to shrink.
After Alibaba and JD.com went public in 2014, the overall situation of the e-commerce market was decided. Dangdang is also far behind. Later, there was another opportunity to sell Dangdang. At that time, HNA invested 6 billion to buy Dangdang. However, in the end, it was unexpected that HNA itself had problems. The sale also failed.
In 2018, an astonishing internal fight broke out between Li Guoqing and Yu Yu. The two were both husband and wife and partners, and their farce lasted for two or three years.
Now the farce between the two people has finally come to an end, Dangdang belongs to Yu Yu, but Dangdang's current development is not as good as before. Li Guoqing has switched to live broadcasting. He previously revealed that he made about 15 million yuan after doing live broadcasting for a year. Li Guoqing has indeed lost some value by doing live broadcasts to promote products, but his real goal is not to become an Internet celebrity and promote live broadcasts to promote products. His real goal is to be a platform for morning and evening reading. However, this platform is not yet fully operational, so Li Guoqing is doing live broadcasts to support his studies every morning and night.
