On December 29, 2023,
reporters learned from the interview that
The People’s Court of Zhaojue County, Liangshan Prefecture, Sichuan, pronounced the first instance verdict
The legal representative of the company involved in the case, Zhang. 9 people
were sentenced to fixed-term imprisonment ranging from 8 months to 3 years and 2 months.
On September 20 this year,
Liangshan Prefecture of Sichuan Province reported the "Internet celebrities" with "Qu Bu" and "Zhao Ling'er"
as the main representative team. "The case of live streaming goods
This is the first case of "Internet celebrity economy" chaos in Sichuan Province
The team
used the banners of "helping farmers" and "high-quality original ecology"
to pass off counterfeit agricultural products from Daliangshan
is sold to more than 20 provinces across the country, and sales exceed 10 million
In just a few months
Zhang, the "Internet celebrity" owner of the company behind the team
illegally made profits of more than 3 million yuan
The illegal income of the two anchors is 70 More than 10,000 yuan
In July 2023
Zhang and other suspects were approved for arrest on suspicion of counterfeiting registered trademarks and false advertising.
Creating false personas to sell counterfeit products
According to the police, in May this year, Liangshan Public Security Bureau After receiving a notification from the Liangshan Prefecture Market Supervision Bureau, the agency found that Internet celebrities "Liangshan Qubu" and "Zhao Ling'er" made false propaganda during the live broadcast of goods. The amount involved was huge and they were suspected of crimes.
After the Zhaojue County Public Security Bureau filed a case, it was found that in July 2022, Zhang, the head of Chengdu Xiaoyu Zhunong Media Co., Ltd. (mcn organization), came to Liangshan and found Zhao (female, Han nationality, 27 years old) who is an individual industrial and commercial household. ), Ari Moumou (male, Yi nationality, 23 years old) and other "Internet celebrity seedlings" began to be carefully incubated.
By designing scripts and narrative techniques, the company specially selected local uninhabited production houses and dilapidated buildings as the background of the live broadcast, and created a simple male protagonist image and an innocent and kind-hearted female protagonist image for the two people, creating a "big "Liangshan Original Ecology" character design, by posting videos on short video platforms with plots such as "encounters", "making meals" and "helping farmers", to gain attention and harvest traffic.
"Zhao Linger"'s live broadcast script
The two "Internet celebrity" accounts
"Liangshan Qubu" and "Zhao Linger" that were eventually hatched
have more than 2 million followers
After earning traffic, the company took advantage of the trend to open an online store and live broadcast band Under the banners of "helping farmers" and "high-quality original ecology", they purchased honey, walnuts and other agricultural and sideline products at low prices from food companies in Chengdu, Nanjing and other places, counterfeited the trademark of "Daliangshan Specialty Agricultural Products", and passed off inferior products as good ones. The counterfeit products are sold nationwide, and the counterfeit products are sold to more than 20 provinces and cities across the country, with the amount involved exceeding 10 million yuan.
According to reports
Zhao and Ari earned more than 700,000 yuan within 7 months
Counterfeit "Daliang Mountain Native Honey"
In July this year, the Zhaojue County People's Procuratorate investigated people suspected of counterfeiting registered trademarks and false claims. Zhao and Ari, who were charged with advertising crimes, as well as the person in charge of mcn company and the counterfeit product supplier approved the arrest.
The police remind
relevant self-media practitioners
The Internet is not a "private place" for harvesting traffic at will
Practitioners must not spread rumors to divert traffic and make illegal profits
At the same time, they hope that the majority of netizens
will actively report online rumors and illegal crime clues
