On October 21, the 2023 Fashion Model Competition of "Yijian Yihe·National Trend Huarong" will be officially launched in Yujian Yihe Drama Culture Town, a model community of healthy and well-being life under Century Jinyuan Group. This grand ceremony uses model performances as a carrier, integrates diverse lifestyles, and provides a stage for the public to express themselves. For Century Jinyuan Group, the implementation of this event demonstrated the phased results of the company's innovative development, and it was also a new breakthrough in the integration of cultural tourism real estate with national trends and fashion.
A new cross-border new ecology is born in the collision between cultural tourism real estate and national trends
The "Yihe in the Domain·National Trend Huarong" 2023 Fashion Model Competition is a visual feast that combines culture, art, fashion and lifestyle. A new dialogue between cultural tourism real estate and national trends is about to begin. This event is hosted by the Culture, Radio, Television and Tourism Bureau of Dachang Hui Autonomous County, Century Jinyuan Yujian Yihe, guided by the Beijing Performance and Entertainment Industry Association, organized by Beijing Xinghui Culture Communication Co., Ltd., New Silk Road (Beijing) Super Model Academy, Beiwen It is co-organized by Times Art Education Base, fully supported by Beijing Model Art Development Promotion Association, and China Model Sports Co., Ltd. and Fanghua Ageless Brand participate in the whole process.
Hosted by the powerful cultural tourism real estate project, strongly endorsed by authoritative institutions, and supported by well-known institutions in the fashion industry, this powerful national trend ceremony will surely become a new breaking point for the diversified development of the cultural tourism real estate industry. Cultural tourism real estate + national trend have comprehensively enhanced the brand image of Century Jinyuan Group, and also increased the IP popularity of the competition to a greater extent. Let us witness the birth of another new cross-border industry ecology, which will surely trigger more deep thoughts among real estate companies.
Breaking boundaries and building a new lifestyle in the domain
Century Jinyuan Group, as an enterprise with a deep sense of social responsibility, has been committed to promoting the integration and symbiosis of China's local culture and fashion industry since its establishment in 1991. Driven by the strategy of "platform + investment", the company has pillar industries such as real estate development, hotel culture and tourism, commercial operations, life services, comprehensive health, and smart travel, and has invested in the fields of children, education, financial services, AI technology, etc. The four main business channels of "big consumption, big cultural tourism, big health, and new technology" have been formed to build a happiness industry ecosystem.
Century Jinyuan Group has developed a series of large-scale urban complex projects in Beijing and across the country, including shopping malls, office buildings and residences. These projects not only shape the bustling appearance of the city, but also provide consumers with convenience and comfort. life experience. The venue for this event is the "Yujian Summer Palace" located in the east of Beijing, which is known as a model of healthy and well-being town in the Beijing area.
The Century Jinyuan Yujian Yihe project has planned four major sections: cultural tourism scenic spots, Hele residential areas, medical care centers, and agricultural tourism bases. It takes the concept of Hele symbiosis for all ages and aims to become a livable and travelable place. A vacation and lifestyle destination for the whole family in China. The project adopts the 7Heng technology system and strives to create a comprehensive ecosystem for all ages. It has also reached a strategic cooperation with the central enterprise of Everbright Huichen Elderly Care to provide comprehensive and complete health care services and realize the ideal life paradigm of family reunion and fun for both adults and children.
This event provided a window for consumers and industry insiders to have an in-depth understanding of the real estate industry, and demonstrated Century Jinyuan Group’s diversification in project development and its strength in high-quality cultural and tourism real estate projects, which is undoubtedly a positive development for its brand. An efficient publicity that increases consumers' trust and recognition of Century Jinyuan real estate projects.
At the same time, this event hosted by Century Jinyuan Yujianyihe also promoted exchanges and cooperation between the real estate industry and other related industries, such as model art, fashion design, hotel industry, etc. This kind of boundary-breaking move has successfully achieved cross-border integration and innovation. The diversified development trend is bound to bring new business opportunities and competitive advantages to the real estate industry.
Yu Jian Yihe real-life national style immersive experience
Century Jinyuan Group has always been committed to the inheritance of traditional culture. In the construction of Century Jinyuan·Yu Jian Yihe project, through the innovation of artistic style and the integration of space, it has achieved The integration of heritage and modernity.In the Summer Palace-style landscape community it created, an immersive experience of real-life Chinese style not only shows the charm of oriental aesthetics and the innovation of traditional culture, but also achieves spiritual pleasure, and also creates a lasting impression in the hearts of middle-aged, elderly and younger generations The seeds of symbiosis were planted.
The strength taps the national trend model, and the competition system is upgraded and more novel.
Century Jinyuan·Yu Jian Yihe, as the organizer of this event, with the theme of "Yu Jian Yihe·National Tide Huarong", is committed to tapping the strong national trend across the country. A model of "national trend" with oriental charm. In the next four months, the competition will go through ten auditions, a semi-final, and a finals, and finally select the champions of each group, who will be on the stage of the final awards ceremony and receive their own special awards. reputation.
Contestant recruitment is now fully open. Model art enthusiasts between the ages of 35 and 75, regardless of gender, can sign up. The audition consists of three major sections: model style offline selection competition, team style display show, and immersive punch-in shooting. The activity selection is divided into two types: individual promotion competition and group promotion competition. The individual promotion competition is a comprehensive evaluation of the overall quality, talent performance, image and temperament of the contestants. The group promotion competition is a group PK with 15 or more people in a group to evaluate the comprehensive ability of all players.
Each competition will be presented in a different form, such as cheongsam, Hanfu, new Chinese clothing, or formal dress. The competition will also display the works of many top domestic and foreign designers, bringing a full range of viewing experience to the audience.
Important Guests Diversified Selection Methods
In order to add more interactivity and interest to the event, the organizer adopts two award selection methods, online and offline. The offline selection is mainly based on the scores of on-site guest judges and teachers, while the online selection has a special "Best Internet Popularity Award". The contestants with the highest Internet popularity can still appear on the stage of the awards ceremony, which adds a few points to the competition. Unknown possibilities will also be more exciting.
Heavyweight guests came to help and witness the moment of glory
With the strong influence of the organizer and the event, the event attracted the attention of heavyweight guests such as well-known models in the industry from across the country, top international designers, fashion industry celebrities, and traffic stars. From the opening ceremony to the auditions to the finals, there will be powerful guests to support the whole process. They will give the contestants the most professional scores and comments from a professional perspective. The organizer of the event, Century Jinyuan Group, will also provide all-round support and training to the contestants, including professional stylists, photographers, etc., to help the contestants improve their professional level and leave memorable moments.
This event hosted by Century Jinyuan·Yu Jian Yihe demonstrated its focus on cultural inheritance and modern elements, and reflected the possible trend in the real estate industry in the future, which is to pay more attention to the integration and innovation of local culture and traditional elements. It also serves as a reminder that the entire real estate industry needs to continue to innovate and improve to adapt to market changes and meet consumer needs.
On October 21, the opening ceremony of the "Yihe Palace·National Trend Huarong" 2023 Fashion Model Competition and the first national audition will be presented on the same day. The approach of the event marks that Century Jinyuan Group's exploration in the integration of culture and tourism will enter a new stage. In the future, Century Jinyuan Group will continue to explore and promote diversified cross-border integration to give Hele symbiosis more connotation.
