▲The two brothers of Internet celebrity anchor "Crazy Little Yang". Picture/"Crazy Little Yang Brother" Weibo screenshot
Live e-commerce head anchor "Crazy Little Yang Brother" (also known as "Little Yang Brother") has once again been pushed to the forefront of public opinion. This time, it was because of a product issue.
According to Red Star News, recently, a beef roll sold by Internet celebrity "Crazy Little Yang" during a live broadcast was accused of being "wrong version". This beef roll from a brand in Hubei, known as "Original Cut Beef Roll", was sold for 89.9 yuan for 4 pounds in the "Crazy Little Yang Brother" live broadcast room, and was later questioned as synthetic meat. Some consumers said that this beef roll does not taste like beef.
Currently, all the products in the e-commerce flagship store involved have been cleared. The person in charge said that the company has entrustment procedures and complete quality inspection reports. The products removed from the shelves were removed as a last resort because many people only applied for refunds and caused losses to the company. The beef roll manufacturer responded that it had cooperated with the e-commerce company on steak and lamb leg products earlier this year, but had not produced beef rolls for it. The market supervision department where the manufacturer is located said it is investigating.
Judging from media reports, this matter is still at the stage of "everyone has his own story." The truth remains to be further clarified through investigations by relevant parties. However, as the discussion on this matter increases in the public opinion field, for the sake of its own brand reputation, "Crazy Little Yang" obviously needs to take the initiative to stand up and make it clear what kind of meat the product in question is.
In this controversy, in addition to being accused of "not being able to taste the taste of beef," some public opinion also questioned: the price of 89.9 yuan for 4 pounds of beef is far from the normal market price. A person in charge of a manufacturer said that the current ex-factory price of imported beef is more than 20 yuan per pound, and synthetic beef is a little cheaper. It is impossible to buy raw cut imported beef at 89.9 yuan for 4 pounds. The response from the manufacturer of the product involved that "it has never produced beef rolls" also casts more doubts on this incident.
As we all know, "low price" is a selling point of many products of "Crazy Little Yang". But unlike daily necessities such as garbage bags, face towels, and toothpaste, the content involved in this incident is related to food safety and physical health. It is a serious matter. Once a problem occurs, it will inevitably attract great attention from all parties.
In recent years, as a "new upstart" in the live streaming e-commerce industry, "Crazy Little Brother Yang" has been in the limelight for a while. Just last month, "Crazy Little Yang" invited a number of celebrities to Hefei and held a star concert "only for Little Yang's fans". Judging from media reports, the business layout of the "Three Sheep Group" not only involves multiple fields, but also contributes a lot of tax revenue to the local area and provides many jobs.
But behind this "infinite scenery", "Crazy Little Brother Yang" and his anchors were also plagued by negative public opinions. Not long ago, "Traffic Light Huang", known as the apprentice of "Crazy Little Brother Yang", was named by the China Consumers Association for causing controversy when bringing goods in the live broadcast room. Previously, Wang Hai, a well-known anti-counterfeiter, also pointed out that a certain brand of wall breaker and meat grinder sold in the "Crazy Little Yang Brother" live broadcast room were suspected of falsely marking the power.
Public opinion will certainly not deny its contribution to promoting employment and stimulating local economic development. However, as the "leading" live broadcast e-commerce company, every move of "Crazy Little Yang" and the company behind it has attracted widespread attention, especially in the current context where many leading companies in the live broadcast e-commerce industry are entangled in controversy.
Let’s take a look at this. Faced with the many questions about beef rolls in the current public opinion field, whether it is for reasons such as being responsible for consumer health or building one’s own corporate brand, it is obviously necessary for “Crazy Little Yang” to “come out and help” as soon as possible. Brothers, please be honest." If there is no problem with the
product, it is of course a good thing; if there is a problem with the product, while accepting punishment in accordance with relevant regulations, you might as well take this opportunity to turn it into an opportunity to optimize the company's product selection mechanism and improve the quality of product selection. After all, even if you are the "head", you can only go further and more steadily in the market if you work seriously and treat others honestly. Written by
/Commentator of Beijing News Edited by Ma Xiaolong
/Proofread by Liu Tianhong
/Zhao Lin
