Jiupai News Commentator Mu Shan
The "Mayday lip-synching controversy" has added a "fire" to this year's explosive concert craze, but what this "fire" ignited is still hard to say.
There is no doubt that 2023 will be a year when the performance economy explodes. Concerts, music festivals, and livehouses are popping up everywhere, not to mention first- and second-tier cities, and even many "eighteenth-tier" small counties have hosted many well-known singers, and "high-end" concerts "sinked" directly to the doorsteps of their hometowns.
According to statistics from the China Performance Industry Association, in the first half of this year, there were 193,300 commercial performances (excluding performances in entertainment venues) nationwide, an increase of more than 4 times compared with the same period last year; performance box office revenue was 16.793 billion yuan, an increase of nearly 7% compared with the same period last year. times; the number of viewers was 62.2366 million, an increase of more than 10 times compared with last year. Among them, 506 large-scale concerts and music festival performances attracted more than 5.5 million viewers.
Amid the popularity and craze, chaos and disputes also emerged one after another: temporary cancellation of performances, poor venues, long water hours, unpleasant listening... But these did not seem to dampen people's enthusiasm - concert tickets were always sold out in seconds regardless of the location. Lights and performance venues are always packed regardless of their size.
Buying tickets is like winning a lottery. In the end, what everyone thinks about is not even going to attend a specific concert, but that it would be great to go to the last one: I will definitely go to the concert, and as for who is on the stage Singing is not that important.
How did the arrangement of eight consecutive "Mayday" Shanghai concerts come about? Because as long as you dare to open it, you don't have to worry about no one coming.
concert, what is the magic that you must go to? What makes young people eager to grab tickets for various offline performances?
To release pent-up needs and pursue fresh experiences, the most essential thing is that young people need to find resonance and recognition among the crowd.
Resonance and recognition are hard to find in daily life. Colleagues who are right in front of you wear headphones and listen to different songs from you. Occasionally their eyes meet, and everyone looks away tacitly; friends who are far away live by different social clocks from you, and your time It is often difficult to match interests and interests...
So, everyone found various partners to accompany them and joined various online groups to discuss vertical topics. So where can we find a broader and more real sense of resonance and identity? Look for people who have gathered together for the same reason. Concerts, music festivals, and various performances by niche audiences have become a good reason.
In the same performance, "we" were confirmed: whether it was "we all listen to Jay Chou" or "we all listen to Mayday". When "we" are together, we can "go crazy" together, shout together, and be "high until dawn" together; when "we" are together, no one is an alien.
In different melodies, "we" show a side that is rarely shown to others: when hearing the affectionate music, we no longer hold back tears; when we hear the surging music, we put away our reserve and shyness; when we hear the rhythm It's clear, just follow and sway to your heart's content. Compared with the center stage with bright lights and shadows, the auditorium hidden in the darkness is like a "tree hole", and "we" are released here.
MP3 can’t kill concerts, and DVD can’t kill movie theaters. The pursuit of crowds and fireworks, the need for resonance and recognition, may be a human instinct.
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