On December 3, Korean media reported that the Korean girl group NewJeans won two awards each and swept four awards at the recent music awards ceremony, but it still caused various controversies.
Following last month's "2023 MAMA AWARDS", NewJeans won two awards at the 2023 Melon Music Awards held on the 2nd.
First, NewJeans won "Two Awards" at the "2023 MAMA" by winning the "Song of the Year" and "Singer of the Year" awards for "Ditto". However, since NewJeans did not participate in "2023 MAMA", he was unable to perform on stage or share his acceptance speech. Even though they won two awards, they didn't even get noticed because they didn't even prepare a video of their acceptance speech before winning.
Fans are becoming more and more disappointed with this, and some people are interested in the background. Some netizens speculate that Adore representative Min Xizhen was dissatisfied with NewJeans' participation in "MAMA" last year and did not receive any attention. He even had a fight with the New Jeans who won the Newcomer Award. The four girl groups jointly took the stage to perform at the then-Best of the Year Awards.
To make matters worse, NewJeans’ representative president Min Hee Jin, who won the Producer Award, came on stage to receive the trophy, which was also considered to be a background that could trigger an emotional struggle. A YouTuber explained the situation at the time and said that President Min Hee Jin felt sad when she saw the NewJeans agent win the award, which attracted the attention of netizens.
After that, representative Min Hee Jin decided to boycott not only "MAMA" but also the Mnet music radio program "M Countdown". In fact, during the promotion of NewJeans' last second mini-album "Get Up", "M Countdown" was also boycotted, and the fact that it did not appear was once again exposed.
This caused a lot of controversy in various online communities in Korea, and was called the "Min Xizhen revenge theory." The situation of NewJeans, who couldn't be unhappy despite winning two awards, was sad.
Things did not end there. At "MMA 2023", NewJeans won the "Song of the Year" and "Artist of the Year" awards for "Dito", once again setting a "double award" record. NewJeans showed its power by sweeping "four awards" at the year-end awards ceremony.
But this time, it seems that there is a lot to say. First of all, fans expressed their disappointment with the order of awarding the "Grand Prize". For many years, the artist who won the "Artist of the Year" was the last to appear, but this year, NCT Dream, who won the "Record Award", was in charge of the last appearance. In addition, although NewJeans won two awards but failed to make the final appearance, and the voices of disappointment grew louder.
In addition, an audio accident occurred during the performance. The song did not match the members' lip syncs. Netizens responded one after another and asked for an explanation of the situation. According to reports, the organizer announced that it was an "audio delay issue." ".
In this way, NewJeans set numerous records within just one year of their debut and became the protagonists of new history. However, in an age where congratulations aren't enough, the shine of the "Big Four Winner" seems to be fading, surrounded by various online doubts. As expectations are high for NewJeans' next move, let's hope it doesn't get mired in negative questions again. entanglement. Regarding NewJeans' year-end awards ceremony, which swept "four awards" and caused an accident on stage, causing controversy among netizens, what do you think?
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