IT House News on December 3, according to the Russian "Izvestia" report, local market analysts said in an interview that Russia's smartphone sales set an absolute record this year. From January to November this year alone, the country's total smartphone sales It has reached 27 million units, exceeding the 2021 total.
Analysts said that this data is slightly higher than the market's most prosperous year in 2020. For comparison, the country's total smartphone sales from January to November 2021 were 26 million units and 21 million units during the same period in 2022.
Analysts at "Mobile Research", another analysis agency, said that as of early December this year, Russia had imported 31.5 million smartphones, and it is expected that another 2 million-2.5 million mobile phones may be sold locally this month. If this prediction comes true, Russia will sell 33.5 million to 34 million smartphones throughout this year, more than ever before.
reported that the main driving force for sales growth this year is the large-scale marketing activities carried out by retailers, especially promotions in cooperation with operators. Among them, brands such as Xiaomi and Infinix have launched a series of promotions in cooperation with local operator MTS.
A push to promote Chinese brands to local customers has boosted smartphone sales, according to a retail market participant. At the same time, this growth of is also inseparable from the advertising activities, promotions and generally fierce competition of Chinese brands.
On the other hand, Russia's smartphone sales hit a record because people began to have "spare money", especially in some industries, where labor shortages and wages rose, which led to pent-up demand.
According to previous reports by IT House, Russian electronics retailer M.Video-Eldorado stated in July this year that in the first half of 2023, Chinese smartphone brands will dominate the Russian market, accounting for more than 70% of total sales, which is higher than the same period last year of 55%. Eight of the 10 best-selling smartphones in Russia during this period came from China.
