On November 8, Beijing time, the "Hollywood Reporter" announced the "Top Hollywood Movies Favorited by Students" surveyed in October this year. The surveyed groups are middle school students and college students aged 10-22 in the United States. It can be said that this part of the audience represents the needs of young audiences, and their views are quite useful for the future development of Hollywood movies. According to the survey results, eight of the top ten films are cosmic films produced by Marvel or DC, and the top three are three "Man"-Spider-Man series, Fulian (Iron Man series), and Batman series. It can be said that among the Hollywood movies that students love, the universe movie has become a big winner. I believe that instead of continuing to investigate "students' favorite Hollywood characters", we can also know that the superheroes most admired by young audiences today are definitely.
It can be seen that the influence of the New Century Universe movie on the student party is really great. The big stars in the children's hearts are gradually replaced by superheroes, "virtual characters". In the Spider-Man, Iron Man, and Batman series, there is another stat that we cannot ignore: the proportion of underage viewers (teenagers under 22) in the superhero movies of these three series has been increasing year by year. In this year's universe movie audience statistics, student audiences have accounted for nearly half of the proportion. It is necessary to know that the consumption of student groups is generally relatively low, and they can become the main force of superheroes who "seemly need high consumption". Doctrine explains the great impression of the universe movie among students. Cosmic movies have also spawned many peripheral products, such as model toys that younger children like, and the original comics that older children like. Because of the popularity of cosmic movies, sales have increased.
Why are the cosmic movies that only appeared in the new century among the Hollywood movies that students love to be the big winners? Many people may answer without thinking: cosmic movies are full of imagination and full of expectations for the future world, which in themselves is a movie suitable for children to watch. There are also people who think that cosmic movies are conceptually close to cartoons. They are mainly virtual characters and virtual worlds, so this type of movie will be especially popular among underage groups. However, the author believes that these are not the main reasons, because the complexity and creativity of the universe film is obviously more in line with the thinking of adults. Universe movies are generally loved in the student party, which has a lot to do with the propaganda methods of such movies and the trailers of such movies.
When promoting feature films and romance films, we usually find these kinds of situations are more common: the hero and the heroine in the drama are suspected of having feelings, or suspected of having discord. What story happened to the director team and the actors, or what changes happened to the investment in the film, etc. However, the publicity of the universe movie does not have these behind-the-scenes highlights, but the controversial points in the visual effects and plot have attracted everyone's attention. This kind of propaganda thinking is more in line with the thinking of minors-direct and refreshing. The student party likes to pay more attention to the movie itself, so the publicity of superhero movies is more popular with the student community.
Some people will say that the consumption level of the student party is relatively low, and may only be able to buy CDs and watch movies on the Internet, and rarely go into the movie theater for "large consumption". It is precisely that the consumption of the student party is relatively low, which is in line with the concept of cosmic movies-superheroes are usually born in a series of movies. This type of movie takes "quantity" and the consumption of each is actually relatively low. , But together you will find that this type of movie makes a lot of money. Moreover, a series of movies is the easiest to "tether the simple hearts of children", because after watching the first one and wanting to know the new plot, then you have to watch the second and the third, unlike independent movies, after the ending It can only be left to people's social meaning. Therefore, the particularity of the series of films is an important reason why the universe film has become the big winner in the "Student Party Love Films".
