Recently, the topic "Yin Shihang memorized 500 words in two hours" has become a hot search topic. When Yin Shihang once again broke out of the circle, the reputation has reversed.
In fact, Yin Shihang is not the only one. Many local Internet celebrities such as Giao, Yaoshui, Jiujiu, etc. quietly turned around and successfully removed the local label, which impressed netizens.
Why are more and more local Internet celebrities starting to transform? What's the key to turning around their reputation? How will they develop in the future?
Lost the routine live broadcast, Yin Shihang's reputation reversed
"Hangzi has become something we can't reach" "Everyone who respects dreams deserves to be praised, you are really great" "I am inspired by Hangzi"...
This is the latest evaluation of Yin Shihang from netizens after he broke out of the entertainment industry with his "Hang Style" word memorization method. In the video "How I Memorized 500 Words in Two Hours", Yin Shihang confessed that he urgently expanded his vocabulary in order to quickly adapt to studying abroad, and the key to memorizing a large number of words in a short time was "instant memory method". Obsessed with the spelling of words, you only need to remember the meaning of the word to pass. And he said that he does not review. Although he will forget it, the words will still stay in his brain, and he will remember them when he sees them again when reading.
Picture source Xiaohongshu screenshot
After he shared this word memory method with netizens, it can be seen from the comment area that many netizens agreed with this method, "It is easy to score if you do the questions in this way." The method is scientific." Some netizens even joked that "Hangzi has become a learning blogger" and called him "Teacher Yin Yu." This Vlog has 190,000 likes and 15,000 comments, which also gives him a positive image in the industry.
Looking through Yin Shihang’s recent content on social platforms, almost all of them are about the daily life of studying in the UK. In Xiaohongshu, he has published several Vlogs, such as "I have to travel thousands of miles and read thousands of books", "Still studying in class during the Mid-Autumn Festival", "Insisting on doing homework every day in London", etc. His words and deeds in the video They are all full of positive energy, allowing him to successfully remove the "earthy" label.
Picture source Xiaohongshu screenshot
It is understood that Yin Shihang dropped out of school at the age of 13 and entered the society. He worked as a chef and opened a pet shop. At the age of 16, he came into contact with the Internet and became a Kuaishou anchor. In order to attract users to watch, he has staged "proposal" dramas many times in the live broadcast room, and was nicknamed by netizens as "the most proposing brother on the Internet."
However, this routine live broadcast did not last long. In the live broadcast in May 2021, Yin Shihang was banned from the platform for 630 years due to vulgar acting, false propaganda and other violations. He also gradually faded out of the sight of netizens. .
Picture source Xiaohongshu screenshot
Yin Shihang, who has successfully transformed now, does not shy away from his past. In the video "She told him that she wanted to go out and have a try", he first showed netizens what he did during the live broadcast of "Proposal" clip, and then the camera turned to show him studying abroad in the UK. The contrast between before and after was completely different. Many netizens were moved by his "counterattack", and the criticism was successfully reversed.
The earth-flavored Internet celebrities collectively turned around
In addition to Yin Shihang, more and more earth-flavored Internet celebrities have begun to transform, and giao brother is one of them. "I used to scoff at Brother Giao's live broadcasts, but now I have to analyze them frame by frame." "He used to have no name on the Internet, but now he is called the respected Mr. Zhan Yapeng." This is the latest evaluation of Brother Giao by netizens.
is a representative of the earthy Internet celebrities in the early short video industry. His rough appearance and funny performances are the first impression that Brother Giao gives to the audience. In the video, he is standing in a grove, performing a "monkey stealing peach" trick for netizens, or imitating pig eating movements. He is full of ugliness, just to attract the attention of users.
's sentence "Give it to me giaogiao" made him completely out of the circle. This sentence was also used as a slogan by brother giao at the climax and end of the video. After becoming popular, brother giao's video quotes and emoticons became popular on the Internet, and his magical tones and movements attracted many netizens. The owners of
B site UP have produced a large number of ghost videos for Brother Giao. One of them, "That Giao", has been played over 10 million times, ranking first on the site. He has also been labeled as the "King of Earthy Rap".In 2018, he even participated in the "China New Rap" audition as a Rapper, but was eliminated in the first round. Q China2018 Annual Music Ceremony, singing on the same stage with Zhou Bichang should be regarded as the peak of his Giao brother period.
Today, his style has changed. The "electronic pet" that once attracted attention has disappeared, and has been replaced by an experienced "life coach." In the live broadcast room, he talked about his life trajectory calmly and calmly, and from time to time he also told the fans in front of the screen some "success knowledge" on the Internet.
He said, "Ordinary people who want to start from scratch and make a living will have to look to the Internet for at least the next five years. Entities can only make people rich little by little, but the Internet can make people rich." When asked about his personal assets, he said He said generously, "There are not many Internet savings now, just tens of millions, four cars, three apartments, and a small shop, all built by your giao brother on the Internet."
At the same time, The content of brother giao's videos has also changed. Instead of the familiar phrase "Give me a mile giao giao", he has started doing charity and sending warmth to the lonely elderly people and needy households in the village. This kind of love-giving activity has already It has become brother giao's normal behavior.
Picture source Kuaishou screenshot
Liu Bo, Yaoshui brother who was in the industry at the same time as giao brother, has also gradually completed the change of route. At first, Brother Yaoshui attracted attention because he acted crazy and acted silly in the live broadcast room, which was too funny, and the emoticons were also widely used by netizens. Now, he has transformed into a Douyin musician, and his video content is full of quality.
Picture source Douyin screenshot
Netizens commented, "Potion turned me into a muscular man, Giao became a life mentor, and I became a clown." "My own failure is terrible, but your success with potion makes me even more worried." "Who is this? "I can still tell the difference between you and Huang Jingyu" "Liu Bo, you have become a stranger to me now"...
In addition to the once popular "South Water North Giao", more and more local Internet celebrities are embarking on the road of transformation. @鬼武BU小haha has faded away from his immaturity, from cooking by himself to driving a luxury car to drive friends for fun, @九社MEDia-Aimange is also a case of successful counterattack, @国宝 has also escaped from poverty and reached the peak of life...
What is the key to transformation?
For "Yin Shihang", relying on temporary sensationalism is not a long-term solution. Nowadays, users' interests are constantly changing, and celebrities are updated and iterated faster and faster. It is not easy to continue to occupy users' horizons. How to extend the life cycle of celebrities is a long-term issue in the industry. Local Internet celebrities rely on gimmicks to attract the attention of a large number of users. The traffic comes violently but also disappears quickly. If they do not transform at the right time, they will soon be forgotten by users.
are different from content creation celebrities. Local Internet celebrities are focused on their novel style of painting, nonsensical expressions, and no systematic creative ideas. This means that it is difficult for them to link up and extend through common influencers. Creative boundaries, transformation of anchors and other methods bring freshness to users. Moreover, the image of earth-flavored Internet celebrities is relatively negative. If you want to successfully transform, a positive image plays a key role.
For example, after being banned by Kuaishou, Yin Shihang tried the route of a good-looking blogger. Although he gained a certain number of fans on various platforms, the general public still recognized him as a spirited young man who live-streamed "proposals". After the "Hang Style" word shorthand came out of the circle, netizens not only saw his new look, but also the inspirational story behind his counterattack, which also successfully reversed his reputation.
In order to get rid of the "vulgar" label, in addition to updating his personal external image, he also directly started charity work. He showed his positive side to users through sending love videos one after another, and gained the respect of countless netizens. . The transformation of
has given "Yin Shihang people" a "second spring" on the Internet, which is also reflected in commercialization. Brother giao revealed in a recent live broadcast that he received a gift of 190,000 Yinlang (the virtual currency of the live broadcast platform) in one day, and his income was about 9,500 yuan.
and the transformation has also broadened their business imagination to a certain extent. Although they were quite popular in the past, they were trapped in social evaluation and had limited methods of monetization. Today, their popularity continues to increase, which also brings more possibilities for their commercialization.
It is undeniable that the counterattack experience of "Yin Shihang" is like a cool article on the Internet. Behind the survivor bias is the fact that countless Internet celebrities have been banned from the platform and disappeared from the sight of netizens. The story of earth-flavored Internet celebrities continues. Wanyan Huide, who made her debut in "Loulan dialect", has become a new object of ridicule among netizens. And which road is waiting for her?
