text/Rambo
Traffic stars can be said to be a fire in the entertainment circle. The fan benefits carried by the traffic stars themselves are very huge. Regardless of the popularity of the traffic niche, the importance of the entertainment circle in recent years can be said It is very important, even Zhou Xingchi, who has always been stubborn, gave Wu Yifan an insignificant role when shooting the movie "The Mermaid."
However, the development of the traffic niche this year is not very good, especially with the help of "Gu Jian Qi Tan", Li Yifeng, who has spread all over the country, has recently been discovered to be related to the Weishang brand, and the name has appeared in the store of the Weishang brand. Among them, it is suspected that Li Yifeng endorsed the WeChat business brand.
Although endorsement of WeChat business may be a common occurrence for celebrities, after all, taking money to do things is not a damaging thing. For example, William Chan, who was on fire with Li Yifeng, also endorsed a WeChat business brand, but because of strong opposition from fans, Had to terminate cooperation with the Weishang brand. Why do fans of
stars resist idol endorsements for micro business? The main reason is nothing more than the word "brand face". In the past two years, with the rapid development of the Internet, micro business has also grown to a certain extent, but it is still in line with the mainstream There is a gap between brands. In the eyes of fans, endorsement of WeChat business is a very LOW expression.
is also only those "overdue" celebrities will endorse WeChat business, from a certain perspective, endorsement of WeChat business is also a signal of decline in the commercial value of celebrities. With the emergence of several high-quality domestic movies this year, audiences seem to be no longer eating the set of "traffic stars". From "Wandering Earth" to "Shanghai Fortress", the bad reviews continue, and the box office call of "traffic stars" The power seems to have become worse than before.
It is a better way to see whether a celebrity is popular. It is a better way to see his endorsement, especially some big brands invite the hottest celebrities to endorse them. This is also the origin of the fan economy. As the first-generation traffic star, Li Yifeng should be an embarrassing existence among several people.
Although Lu Han's endorsements this year are not as good as before because of his poor performance in the film and television industry, Li Yifeng has not had any endorsements so far in 2019. For the entertainment industry, there has never been a shortage of handsome men and women, and there have been many new traffic niches in the past two years, and the momentum is also very strong. For example, this year's popular Li Xian, Zheng Lun, Xiao Zhan and others, these new traffic seem to be more favored by endorsers. According to statistics, Deng Lun has 14 more endorsements in one year.
As the first generation of traffic, Li Yifeng was also the darling of the endorsement business. Many hit dramas made him extremely popular in 2014. He also became the "king of goods" in the entertainment circle at that time. Especially in 2017, he and The customized products that a certain brand cooperated with set a sales record of 200 million yuan in 24 hours.
However, in the past two years, Li Yifeng’s influence has not been as good as before. There are rumors that Li Yifeng’s military-themed TV series "The Trumpeter is in Place" is also part of Li Yifeng’s declining film pay. Does this declining film pay represent Now, is Li Yifeng's commercial value really declining?
Actually, the endorsement of WeChat business is only an excuse for fans to vent. They are also afraid that their idols will be "excessive", and they are also afraid that if they accept Weishan's endorsement, they will not be able to return to the past. But for Li Yifeng's As far as the team is concerned, the popularity of Li Yifeng is still there. Today, when the development of micro-business is in full swing, entering the market in time may not be an option.
However, no matter what the nature of the event is, a "star" is a commodity, unless you concentrate on making music, pondering your acting skills, and come up with works that make fans shine, and sublimate from a "star" to a "singer" Or "actors", this is the best choice for entertainment stars.
