Dig deep into the hidden things of film and television investment

movie 2331℃
In recent years, “film investment” has entered the public’s field of vision more and more frequently. Some time ago, the fake Nezha income chart was swept around, which once again pushed film and television investment to the forefront because of the irregularity of the industry. , Making many people who are already resistant to this market even more scornful of this industry.

Dig deep into the hidden things of film and television investment - Lujuba

In any case, as a practitioner in the film and television industry, you should be ashamed of this matter, and you should reflect on yourself. The film and television industry should not be such a low-level fun industry, and any investment industry should not have this kind of mindlessness. Marketing people.

For the film and television investment industry, I hope to get more on the table in the future. Since it is legal, there is no need to cover it up. I also hope that the regulatory authorities can pay attention to it so that the industry can develop soundly and better protect investors. rights and interests. In this way, the market for the entire industry will grow larger. If it is allowed to flourish, it will damage the interests of the entire industry and will breed many livelihood problems. is originally a game of capital, don't become a leek base.

is too far away, let’s go back to the topic and dig deeper for everyone about film and television investment.

There are two main models of film and television investment in the market now. One is film and television crowdfunding, which is to raise funds from the public as soon as the film is produced. At this time, apart from the script, nothing else has been finalized. This is generally only played by big capital, because at this time the investment is basically the producer. At present, the crowdfunding projects on the market, I dare not say 100%, at least 99% are fake, especially the so-called monthly or daily settlement of interest, wake up when you see this, film and television investment is not everyone It's so easy to make money.

There is also a more common film and television share subscription in the market, which refers to the subscription of a certain movie, but generally only enjoys the profit distribution right of this movie, and losses and income are settled according to the proportion of investment shares.

generally available on the market now are film and television works that have been filed and filmed, and have been finalized. However, there will also be some individual companies selling movies whose release dates are far away.

So if you want to invest in film and television, you still have to look at the project clearly and see if there is any filing. You can check the movie record number and other information on the website of the State Administration of Radio, Film and Television (http://dy.chinasarft.gov.cn/), and try to find movies that have been fixed to vote.

As everyone knows, in the film industry, film and television stars are all tall and tall, and there is no shortage of funds to see others, but why do ordinary people still participate? (The following analysis is only limited to the transfer of film and television shares, and the crowdfunding is deeper. Just remember the sentence above)

I believe you will only see this when you look around on this issue: speed up the flow of funds , Recover funds in advance, bring proactive propaganda, respond to national policy calls and so on. These are indeed the reasons for some film and television companies to sell their shares, but the most important recovery funds are not explained clearly. Do you know how they recover the funds?

is right, that is the premium issue of . Just like the issuance of shares by listed companies, they are generally listed and issued at a price higher than the original share price. The transfer of movie shares is also operated in this way. By issuing shares at a premium, the production cost will be increased and the share of each share of funds will be diluted, so that it can be early Locking in profit means that the movie has not been released yet, and the relevant producer has already recovered the cost or even made a small profit.

However, generally well-known producers will not do this, and it is not worth it. Therefore, they rarely sell shares, or the transfer is through a joint producer or a publicity party. Of course, these companies require certain Qualified.

is this a lie? In fact, it is not, just like the stock market, but some things are not as transparent as the stock market. On the contrary, if there is a certain premium, it means that the film has enough gimmicks, and there is a certain content to support them to go to the premium with the team, that is, they have something to tell everyone the story.

Each producer of the production team will have its own relevant market research team. They will analyze and estimate the box office of the movie. When the box office profit of this movie is considered to be large, it is generally not sold to the outside world, and no one is too expensive. many.

When it is estimated that the team feels that the movie box office will be profitable, but the box office profit is not as good as the transfer share, and the early recovery of funds brings high benefitsAt this time, at this time, the share will be transferred at a premium to recover some costs in advance to invest in the next work, which can reduce market risks and speed up the efficiency of capital turnover.

Therefore, the premium transfer of the movie is the same as the stock price premium distribution. is determined by its own intrinsic value. The high premium is not necessarily a bad thing. At least those research teams think that the movie box office is good and worth the price. On the contrary, if there is no premium or The discounted transfers (rarely, almost none) indicate that the estimated box office is not good. The producer is afraid of smashing his hands, so he should quickly sell. At this time, the cost recovery is the main reason.

Of course, when they look at it, no matter how powerful the team is, it is impossible to predict 100%, such as the familiar "Wolf Warriors 2", "Wandering Earth", "Nezha", etc. At this time, ordinary investors can miss it. , But this situation depends on personal vision and courage. One more thing about

is that the accounts are opaque. , production costs, and publicity costs, ordinary people have no way to know the specific amount, it is all based on the conscience of the company. In other words, in addition to paying premiums, ordinary investors have to pay for opaque fees.

However, the ratio and cycle of the account splitting are fairly transparent, which will be indicated in the contract and there are related policy guarantees, but the premise is that it is invested by a formal company.

Different people have different opinions on whether ordinary people can participate in this investment. After all, everyone has different risk tolerance levels and different knowledge. Investment is both a loss and a win, as long as it is legal, it will have its own ability. But remember, you still have to be careful about the pie falling in the sky.

writes this article, there is no intention to hit someone's job, the body is not afraid of shadows. As people in related industries, I just hope that every investment industry is fair and transparent, so that investors have more channels to invest and manage wealth, and a good environment can better protect the rights and interests of ordinary investors.

And it's mainly to advise those who play low-level marketing without brains. Don't think that everyone's IQ is the same as yours. Those who know how to invest are not so stupid. Don't use that kind of sand sculpture picture to slap yourself in the face.

For the film and television industry, ordinary people can participate, and the industry can do better. Only benign and sufficient capital can bring more excellent works to everyone.

If you want this industry to develop in a long and healthy manner, it still needs the industry's self-discipline and self-love and relevant laws and regulations to restrict it. Only when the cake is made bigger and better, everyone will be happy to eat.

encourages with you, I hope this industry can get better and better.

Tags: movie