I saw a trending search a few days ago, and I was surprised but also enjoyed it—
#高叶工作室disbanded support club#. The specific incident of
is that, on July 10, Gao Ye Studio issued a statement, the content of which is roughly as follows: First, the studio will no longer authorize the so-called "official" fan club, and disband the so-called "support club" immediately. Second, Gao Ye's Weibo Chaochao is taken over by the studio and is no longer managed by fans. Third, Gao Ye's Weibo fan group has also been taken over by the studio, and no other official fan groups will be established.
Logically speaking, "popularity" is an important factor for an artist to prove his commercial value. Especially for Gao Ye, after a long period of dormancy, he finally ushered in the peak of his career this year because of the role of "Sister-in-law". For a typical artist with a lot of accumulation, paying attention to traffic and marketing at this time will undoubtedly be the choice of most stars. Ke Gaoye took the risk of affecting word of mouth, offending fans, and most importantly, touching the cake, and directly cut the seat with the traffic. Such "courage" is somewhat surprising. In her comment area, most netizens expressed support and even praise.
This is a bit interesting. When an actor who finally got traffic actively pushed away the traffic, people were neither puzzled nor regretful, but congratulated directly. How did the
"support club" become a street mouse? A highly praised comment also asked: "Who can tell me, what does this support club do?"
This has to start with "Dachang". Different from the way of canvassing votes on the street during the "Super Girl" period, "Oulian", which was born in the Internet age, has shown a cyberpunk atmosphere from the beginning. Since then, "voting rights" have been officially tied to the products of the gold master's father, and chasing stars means spending money, until it evolved into the "milk dumping" incident that shocked the whole country.
However, fan economy is a good business, this is not a new assertion. Among these phenomena, what really subverts the traditional model is not "who makes money", but "who is making money"-in order for fans to support themselves in a more organized and larger scale, the form of "support club" was born. In addition to the management, the people who harvested the leeks were also mixed with the leaders among the fans.
In other words, if the fan club is just for cheering, it's fine. The key is that it has a distinct "management" color from the very beginning. It is a place for interest exchange and a channel for money circulation. This can be seen in the news of various sick support and station sisters running away.
As for the stars themselves, what is more harmful to the fan club is its bottomless intervention and manipulation of the star's career. Let's take a look at Zhang Xiaofei in . In Gao Ye's hot search this time, she is the one with the most cues. Zhang Xiaofei has a career similar to Gao Ye's. He has also worked hard for many years. After a character became popular, he attracted a large number of new fans to call him. Later, she became the first voice of the "dissolution of the support club". At that time, the announcement of her fan support club read like this - "The support club and its managers have also tried many times to ask the company staff about the future direction of sister's development and the work that fans need to cooperate with..."
See if there is a problem? As a spontaneously established non-governmental organization, it began to intervene in the career and schedule of celebrities in the name of "love". This is obviously a delusion similar to gradually controlling the court by organizing ladies' associations. Just as Zhang Yixing's fans think that they understand milk babies better than the idol's own mother, many fan clubs also think that because their love is purer, they will be more considerate of the artist. They feel that their attention has made the artist popular, so they are naturally qualified to be the "mother" of the artist, and then they go deep into every aspect of the artist's life without any sense of boundaries.
Of course, for traffic stars, the doting of fans means everything, so it is necessary to maintain their fantasy. So we have hardly seen idols dare to do such a thing as disbanding the fan club. Instead, their team will establish a very close cooperation with the fan club.
Serious entertainers themselves are big trees, without a group of hozens, they grow longer and flourish. And some stars are just a bare dead tree, without shouting or jumping, it is doomed to have no life. Gaoye, a big tree, grows up by taking root and absorbing nutrients tenaciously in the barren environment. Before her sister-in-law, she experienced a cold bench period where she only had one or two roles every year, and she also experienced a low point when she was abandoned by several agents in succession.
Source｜@不东方人类纪录 "Gao Ye always asks this kind of question is it annoying?" But she never gives up on herself because of the negation of the outside world. On the contrary, she loves the career of acting even more, and always adjusts herself to the fullest state. What she always thinks is, "Just in case the opportunity comes."
Source｜@人物《高叶 Before Becoming a Sister-in-law》 In terms of business, she can also stand up to judgment. She has played the role of a social animal struggling to survive in the cracks, submissive to her boss, and the grievance of being bullied by everyone, even through glasses, she can convey the precise
source｜"Ideal City" earlier, she was the young handsome sister Zhang Shoufang.
Source｜Still photos of "Young Marshal" Relying on the accumulation step by step, Gao Ye gradually proved himself and created more opportunities. When casting "Hurricane", Xu Kang, the chief producer, recommended Gao Ye to the director, because he had seen Gao Ye's level before. Even if she only plays a supporting role, she still has the skills that people in the industry will never forget.
Source｜Entertainment Manager "On behalf of the audience, we asked clearly about the casting, flashbacks and hot search questions of "Hurricane", Gao Ye convinced the director by his own understanding and analysis of the role, and won the role in one fell swoop. Behind this, it is naturally inseparable from years of professional refinement, as well as the refinement and summary of methodology.
Source｜Entertainment Manager "On behalf of the audience, we asked clearly about the casting, flashbacks and hot search questions of "Hurricane". Looking at it this way, she can get to this day because of her acting skills and performances, as well as her persistence and love for herself and the industry. As such a creator, support that is not helpful to the career is not just needed. Because her career and future are not based on fan-made data and public opinion. From the bottom to the top, she only relies on her own performance to speak.
Gaoye is a big tree, and disbanding the support club is not only about cutting off the fertilizer, but to some extent it is killing insects. As mentioned above, in the name of "love" for idols, it is actually a support club under the ripening of capital. From the time of its birth, it may have carried the evil of money. Translated to these actors, the same is true. Zhu Yilong, who was still in the traffic era a few years ago, once encountered a situation where the support club raised 580,000 yuan an hour in his name.
Source｜@新浪新闻 This is no small matter. As a non-governmental organization, Zhu Yilong's support club is not under the control of Zhu Yilong's team at all. This means that the flow of this huge sum of money may depend entirely on the mood of the station sister. If it is good, it may contribute to the actor's reputation, but if it is bad, it may become a criminal case. What's more terrible is that this fundraising is still under the banner of Zhu Yilong. In case of a thunderstorm, the stars will inevitably be implicated. Later, due to the bad influence, the artist team had to intervene in person, promising to refund every fan.
In addition, more so-called support clubs also prefer to interfere in the careers of celebrities, treating themselves as the queen mother behind the curtain. And this kind of misunderstanding has also directly spawned many outrageous acts. For example, some fans once exposed the great achievements of the disbanded Ayunga support club, including but not limited to interfering in the artist's schedule and offending advertising sponsors.
Source｜知识@兔吸 "How to evaluate Ayunga's disbandment of his global support club" and the crueler fact is that when these support clubs think that they are hollowing out themselves for the artists and working hard.
For artists, these behaviors are a heavy burden, even harassment and kidnapping. In 2015, due to the explosion of "Langya Bang" and "The Pretender" at the same time, Wang Kai, who has never been a big hit, came to a critical period of transformation. Logically speaking, the transformation of an actor is somewhat risky. Therefore, many celebrities usually make two-handed preparations. On the one hand, they actively transform, and on the other hand, they stabilize fans to prevent fluctuations in popularity from affecting their careers. But that year, Wang Kai would rather take the risk and insist on disbanding the support club.In his view, the support club's pick-up, fund-raising, and even tracking his own behavior can certainly satisfy his vanity, but it is meaningless to his most fundamental career progress. Just look at what he said in an interview -
but you said to go to the airport
to come to the scene
I think it is very redundant
because it seems to be creating a kind of you are very popular Speaking passionately depends on his subsequent development. After making up his mind to stay away from traffic and take the route of being a niche actor, Wang Kai successively filmed dramas such as "Ode to Joy" and "Dajiang Dahe". Then he took the line of Noon Sunshine firmly, and further developed his career field, which led to the "Da Jiang Da He 2", "Qing Ping Le" and "Mountain and Sea Love" that we can see today... All of this has nothing to do with the promotion of the fan club. It is his ability and performance that determine whether the film crew can give him an olive branch. What happened to Wang Kai 8 years ago has now happened to another actor. Although Gao Ye's support club has not made any outrageous acts before it is disbanded, it has to be said that there are already signs of something similar. Started directing studio work.
began to guide artists in dressing.
Therefore, it is no wonder that some people raised their hands and feet in favor of Gao Ye's ruthless wrist. If we trace back to the source, the fan club should have been a place for fellow fans to communicate, and it should be the product of "love" in the two-way rush of artists and fans. Such a comparison makes the present absurd and sad even more. The only thing to be thankful for is that Gao Ye still has a group of sober fans.
They won't leave just because the artist disbanded the support club, and they won't intervene in every aspect of the artist's life without a sense of boundaries. At the same time, they can also see the essence in the turmoil and make rational judgments. The most benign influence an artist can bring is to give fans the same sobriety and self-esteem. And only such fans can really help idols and achieve positive interactions. But today's "support club" has already completely deteriorated in the vortex of interests. A product born under the capital game has determined its profit-seeking genes from the moment it was born. And now, it also tries in vain to command actors who are down-to-earth actors. The logic of the game is applicable to the transaction of power and money, and the logic of control is applicable to the power system, and both of them have nothing to do with art, let alone the entertainment industry, which is difficult to keep clean. These good actors are able to accumulate a lot of money, relying on not taking the path of speculators, and now these fans are presenting gifts with muddy traffic, how can it be really good for them? Things that are not clean in
will only dirty people's hands in the end. 