MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop

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MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba


Thank you! Taiwan's IC design factory MediaTek 's 2020 revenue exceeded 100 US dollars, ranking among the world's first-tier semiconductor companies. Chairman Cai Mingjie was in a great mood, announcing a big red envelope of NT$1.7 billion, and each official employee can receive an incentive bonus of NT$100,000.


Looking forward to the future, Cai Mingjie said that breaking through 10 billion US dollars is just the beginning, and the competition will not stop.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

联发科突破百亿美元,蔡明介爽送员工大红包

MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

联发科董事长蔡明介(中)、执行长蔡力行(右)、总经理陈冠州(左)


台湾IC设计大厂联发科,2020年营运交With an eye-catching report card, the annual revenue officially exceeded the US$10 billion mark, ranking among the top semiconductor companies in the world. On January 14, the chairman of MediaTek personally presided over the company's internal celebration, gave big red envelopes to employees, and announced that each official employee could receive an incentive bonus of NT$100,000, totaling more than NT$1.7 billion.


At present, MediaTek and its subsidiaries, including regular employees of five independent operating subsidiaries Richtek, Airoda, Chuangfa, Fuxing, and Xinfa, can all receive a big red envelope of NT$100,000. It is estimated that MediaTek has about 17,000 employees worldwide in Asia, Europe, and the Americas. If calculated accordingly, the total award amount will exceed NT$1.7 billion.


At the celebration meeting, Cai Mingjie said that 2020 is a special year with great turmoil and changes, but he also saw that MediaTek Group has shown its resilience and seized opportunities by leveraging its accumulated strength in the past. Cai Mingjie also said that MediaTek officially exceeded 10 billion US dollars on December 7 last year. This is an important milestone and an honor for everyone.


But he also said that the market is changing rapidly and the competition will not stop. Breaking through 10 billion US dollars is just the beginning. MediaTek will continue to work hard on this basis. I hope that everyone will maintain their dreams and enthusiasm, step by step in their jobs, Continuous improvement, innovation and breakthrough.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba


MediaTek Chairman Cai Mingjie


MediaTek.Inc is a world-renowned IC design manufacturer, founded in 1997, and has been listed on the Taiwan Stock Exchange.


Cai Mingjie said that since the establishment of MediaTek 23 years ago, the group company has continued to grow and thrive; facing challenges along the way, it is the most gratifying thing for me to work hard with the company's excellent managers and colleagues to overcome difficulties. Thank you for your support Innovation, hard work and dedication, we continue to face the challenges of the future hand in hand.


Due to the continuous increase of the target price by investment banks, MediaTek’s closing price was NT$884 on January 13. Many foreign companies issued R&D reports saying that it could be listed at NT$950, and the rating was Overweight. In the Taiwan stock market, TSMC, MediaTek, and ASE Investment Holdings are known as the "three pillars" of semiconductor upstream and downstream. TSMC focuses on wafer manufacturing, ASE Investment Holdings specializes in packaging and testing, and MediaTek focuses on IC design. All three technology companies have leading positions in the global semiconductor market.


By the way, besides MediaTek, the "golden rooster" owned by Cai Mingjie, the "five little golden chickens" that MediaTek has reinvested in, Liqi, Airoda, Chuangfa, Juxing, and Xinfa, all have excellent performance in different industrial chain fields. For example, Richtek is a power management IC factory, and Airoda is a LianfaThe Power Amplifier (PA) factory acquired by "Xusi Investment" in 2017. At that time, Cai Mingjie also split MediaTek's Internet of Things product business related to Bluetooth communication to Airoda, a 100%-owned subsidiary. A shares listed.


MediaTek’s full-year revenue in 2020 will be NT$322.146 billion, a year-on-year increase of 30.84. It should be said that MediaTek's revenue will exceed the tens of billions of dollars for the first time last year, which is not unrelated to the "Little Golden Rooster". Thanks to the buoyant shipments of 5G, WiFi and power management ICs, MediaTek achieved a record high in performance, and benefited from the efforts of five "little golden chickens" to break through against the trend. Once the global economy recovers in the future, driven by the demand for new technologies such as AI, 5G, and the Internet of Things, Cai Mingjie's five "little golden chickens" who focus on electronic components and ICs will grow stronger.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

要不要加班你随意,“双蔡配”打败高通


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

蔡明介夫妇在台东池上小镇


蔡明介,1950年生于台湾屏东县南州乡。


may have local sentiments. In recent years, Cai Mingjie Love Foundation and MediaTek Education Foundation have been supporting the "Going to the Countryside" and "Going to the Sea" public welfare activities, especially science education rooted in the local area. As another example, MediaTek has held several sessions of the "Smart in Hometown" digital social innovation competition.


When Cai Mingjie was in elementary school, the former Soviet Union launched an artificial satellite in 1957, which touched him a lot. The teacher assigned "My Volunteer" composition. Many students wrote that they wanted to be doctors, county magistrates, and bosses, but he wrote that he wanted to be a scientist. ,engineer. In 1967, 17-year-old Cai Mingjie was admitted to the Chemistry Department of National Taiwan University. At that time, his dream was to join a plastination company like Wang Yongqing's Formosa Plastics after graduation. However, the invention of the integrated circuit by Texas Instruments aroused his great interest. Although his physics performance was not as good as that of chemistry, he resolutely transferred to the Department of Electrical Engineering of National Taiwan University.


After graduating from National Taiwan University, Cai Mingjie's first job after serving in the military was to work in Kaohsiung, an American GE company in the Kaohsiung Export Processing Zone, as a test engineer. But after working for a year, he felt that he was "overqualified", and that he was "not useful for what he had learned". He quit his job at Kaohsiung GE and went to the United States. He continued to study electrical engineering at the University of Cincinnati and obtained a master's degree.


Cai Mingjie originally continued to study for a doctorate, but at that time Taiwan Industrial Technology Research Institute had a project, which was to introduce IC technology to Taiwan. He rushed to New York to apply for a job, and he became one of the five IC designers that ITRI planned to recruit.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

Cai Mingjie and his students "go to sea" . Later, in the 1980s, ITRI had become an "incubator" for Taiwan's semiconductor IC industry.


That is to say, without it, there would be no later TSMC, UMC , MediaTek, let alone Shi Zhengrong, Zhang Zhongmou , Cao Xingcheng, Cai Mingjie and other technology leaders, thank you Sun Yunxuan!


Cai Mingjie is one of the witnesses of the history of Taiwan's IC industry. He is the earliest group of people in charge of IC design in ITRI.


In May 1980, Taiwan's first IC company "Lianhua Electronics" was born, andUMC was an enterprise entity incubated by the technology transfer of the Industrial Technology Research Institute at that time. In fact, today's semiconductor competitors such as TSMC, UMC, and MediaTek are "born from the same root", and they all have inextricable historical origins with ITRI.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

ai Mingjie (right) attending the "Zhuke 40th Anniversary"


On December 15, 2020, MediaTek Chairman Cai Mingjie was awarded the Outstanding Achievement Award for the 40th Anniversary of Zhuke and the Founder of TSMC . Person Shi Zhenrong, UMC honorary chairman Cao Xingcheng stood together on the same stage.


Hsinchu Science Park held an international forum for its 40th anniversary last year, and at the same time awarded the 40th Anniversary Outstanding Achievement and Contribution Award of Bamboo Science Park. Cai Mingjie was one of them. Cai Mingjie joined the integrated circuit project of the Industrial Technology Research Institute in 1976, and devoted himself to the development of Taiwan's semiconductor industry all the way.


In 2020, Taiwan's overall semiconductor production value will rank second in the world, which is "indispensible" for the foundation of Zhuke. At that time, Cai Mingjie was in UMC and learned a lot from technology research and development to business management from Chairman Cao Xingcheng.


shared the stage with Zhang Zhongmou, Shi Zhenrong, and Cao Xingcheng. Cai Mingjie teased himself during the award speech. He is now the only "active semiconductor veteran". The first three seniors have all retired. What he hopes most is to see more outstanding talents You can join this ranks.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

Cao Xingcheng, honorary chairman of UMC


In fact, Cao Xingcheng is only one year older than Cai Mingjie. When Cao Xingcheng was 33 years old, he voluntarily transferred from the deputy director of the Electronics Institute of the Industrial Technology Research Institute to UMC, from the deputy general manager, the general manager, all the way to the chairman, and after retirement, he served as the honorary chairman of UMC.


In 1983, Cao Xingcheng encouraged Cai Mingjie, who was doing IC design at the Industrial Technology Research Institute, to come to UMC. After working for more than ten years, he helped UMC build the foundation of IC design.


MediaTek was founded in 1997. At the beginning of its establishment, it was only a department "Multimedia Group" that was separated from UMC after "eating in separate kitchens". At the beginning, there were more than 20 people including Cai Mingjie. In the early days, MediaTek started with the introduction of optical disc drive chips into the market, and later developed from 2G to 5G SoC chips and various end product chips.


In terms of management, Cai Lixing is more aggressive than Huawei and Ren Zhengfei. The chips designed by MediaTek are the most common products of many Chinese mobile phone brands downstream, and they were once ridiculed as pioneers of "cottage phones". After MediaTek launched a new chip in 2015, its market share dropped sharply due to poor technical performance such as power consumption, allowing Qualcomm to squeeze into brands such as , Xiaomi, and .


Cai Mingjie also revealed later that when MediaTek was making optical storage chips, Japan and Europe were the leaders. His opponents told him through suppliers: MediaTek should not do it, and it should not be able to do it. What can't kill you, will eventually make you stronger! also passed this unfavorable battle, and since then laid the foundation for MediaTek to become the largest IC design company in Asia and returned to glory.


MediaTek is ten years behind Huawei. As a "underachiever" in the industry, Cai Mingjie admires Huawei and Ren Zhengfei very much. Cai Mingjie often reads articles such as " Huawei's Winter " and "Northern Spring" by Ren Zhengfei to remind himself. MediaTek and Huawei have a lot in common. They are as sensitive and indomitable as a "coyote", emphasizing group struggle, and gathering an incredible force in the fierce "fighting" in the market.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

MediaTek CEO Cai Lixing


In the middle and low-end market, Tektronix successfully seized the notebook market with the Tianji 700 series, surpassing its long-standing competitor Qualcomm. In addition, MediaTek is also planning to seize the 5G market with 6nm mobile phone process chips in the first half of this year. It chose not to follow up with Qualcomm's 5nm flagship market, and the outside world believes that the main driver of all this is MediaTek CEO Cai Lixing.


Over the past few years, the "Double Cai Match" between MediaTek Chairman Cai Mingjie and CEO Cai Lixing has been regarded as one of the successful partnership cases. In February 2018, Cai Mingjie, chairman and president of MediaTek, decided not to serve concurrently as the CEO, and handed over the position to Cai Lixing, the former vice president and former co-CEO of the group, and officially formed the "double Cai matching mechanism".


Cai Lixing, known as "Little Zhang Zhongmou", served as the CEO of TSMC and the chairman of Chunghwa Telecom . He was a successor carefully trained by Zhang Zhongmou in the past. When he served as the general manager of TSMC, he successively served as the chief operating officer and chief executive officer. However, due to the financial crisis in 2008, he suspended the 40-nm layout and adopted a strict performance appraisal model. In the overall situation, because of the "one letter incident", Cai Lixing stepped down after only 10 minutes on the board of directors. Soon after


transferred from CEO to general manager of TSMC's new business division, Cai Lixing finally left TSMC. Later, when he became the chairman of Chunghwa Telecom, he also caused opposition due to excessive "iron blood". In 2017, he accepted Cai Mingjie's invitation to take over as co-CEO of MediaTek. Since then, the two have created the miracle of "Shuangcai Co-governance".


returned to the familiar semiconductor runway, Cai Lixing changed his iron-blooded style, and aimed at the double killing of competitors Qualcomm and Spreadtrum . MediaTek not only "resurrected from the dead" within 5 years, but finally killed a bloody road in the 5G era.


MediaTek Cai Mingjie, a major IC design company: Breaking through 10 billion US dollars is just the beginning, and the competition will not stop - Lujuba

MediaTek Chairman Cai Mingjie


Regarding the advantages and disadvantages of dual heads of enterprises, we have mentioned in many articles that technology companies like to use the double head governance mechanism to reduce decision-making risks on the one hand, and to respond to the ever-changing trends of the times and environmental changes on the other hand .


For a long time, Cai Mingjie has been known as the "boxing champion" in the semiconductor industry. He always punches a twist when he is at a disadvantage. In fact, the competition in the semiconductor technology market is a long boxing match. Behind the scenery is the sadness and deep sense of crisis that are not humane. Cai Mingjie feels this way, and neither does Zhang Zhongmou of TSMC and Ren Zhengfei of Huawei. No one dares to lie comfortably in the sun and sleep.


In 1997, MediaTek started with more than 20 people, and now it has become the No. 4 IC design king in the world and No. 1 in Asia. However, Cai Mingjie has experienced several difficulties in the past 20 years. As the helm, Cai Mingjie has a tenacious fighting spirit, as well as enough perseverance and endurance. In the past, MediaTek stepped into mobile phone chips in 1999, and lost 3 years, 4 years, and 5 years, but Cai Mingjie still persisted, and the mobile phone chip department did not turn from loss to profit until the sixth year.


Industry insiders say that MediaTek's decision-making speed is very slow, which is related to Cai Mingjie's strategic and scholarly personality. Although he is not a strong and decisive helm, he is good at listening to others. In addition, this is also one of the reasons why we can cooperate seamlessly with "iron-blooded" Cai Lixing.


As a major IC design company, MediaTek is one of the few technology companies that does not adopt the responsibility system. Compared with peers, the average annual salary of MediaTek employees is relatively high, and the management style is also "tight in the loose, loose in the tight". In MediaTek, if you want to work overtime, the supervisor will not force you, but if you want to work overtime, you will be paid overtime pay according to the hours, and you will not worry about how much overtime pay you report.


By the way, the helm pattern isThe style of the corporate brand, MediaTek products also allow the general public to enjoy the benefits of technological innovation, use it, afford it, and buy it.


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