Xiangtai entered Douyin on October 8, 2022, and shared her life, jewelry, mansions, etc. through Douyin, unveiling the mystery of the private lives of the top rich people, and making fans enjoy it. Since Xiang Tai has participated in several variety shows in the past two years, Xiang Tai's optimistic and open-minded attitude and way of life in variety shows have also gained a wave of popularity. Coupled with Xiang Jia's status and influence in the entertainment industry, we can often see many celebrities in the videos shared by Xiang Tai. In the video of Xiang Huaqiang’s 70th birthday party shared by Xiang Tai, celebrities from all walks of life were gathered. Netizens even joked that the Spring Festival Gala can’t invite all the stars, but Xiang’s family can. As a result,
's fans soared to nearly ten million.
After a series of foreshadowing, Xiang Tai also joined the ranks of live broadcasting goods. On December 19, he opened his live broadcast debut. The day before the live broadcast, Xiang Tai released many congratulatory videos from celebrities. Even Gong Li, who rarely gets to see the media, said that she would move a small bench to watch Xiang Tai's live broadcast.
On the day of Xiangtai’s live broadcast, the goods he brought were relatively friendly to the people, but maybe because of the long live broadcast time and he was tired, Xiangtai showed netizens a sense of dislike for the product, and he did not try the product from the beginning to the end, which made netizens feel excited. Let us buy things that we don't even need and dislike. What is even more unacceptable is that when Xiangtai sold the mattress, he mentioned that this mattress does not need to be returned when you buy it back for divorce.
In addition, during the live broadcast, there were also frequent failures, which made netizens question the level of Xiangtai's operation team. In short, after a live broadcast, Xiang Tai's good popularity suddenly dropped, and the comment area also fell. The number of fans dropped from the initial 9.4 million to 8.44 million.
was too eager to go down, and immediately closed the comment area. Just last night, on the evening of December 27th, Xiang Tai opened the comment area and deleted many negative comments. At the same time, he also sent a video for the first time after the premiere to clarify the failure of the premiere. The main reasons are: the first broadcast, the team was not fully prepared; Big, the live broadcast time is too long, and the expression management is not done well; there is no dislike for the product, and there is a trial and taste when selecting the product; in the later stage, we will strive for more benefits for fans, etc. After
clarified, Xiang Tai announced that the second live broadcast will start on December 28. But it remains to be seen what the outcome of this live broadcast will be.
In fact, positioning is very important, not only the status of the selection, but also the positioning of personality. Don’t pull or step down on anyone, and don’t rub the heat of others. After all, the three views of most fans are still very positive.