It’s only been a week since Guo Biting, mother-in-law, Mrs. Xiang, Chen Lan made their mainland live broadcast debut .
However, she, who was highly sought after by netizens in the past, has now fallen from the clouds to the bottom.
has a return rate as high as 90% in just 4 days, lost nearly 1 million followers, ushering in a big overturn of word-of-mouth on the entire network.
On December 19th, Xiangtai launched a Douyin live broadcast with goods.
used half of her contacts in the entertainment industry to help build momentum, and the number of viewers exceeded 800,000 in just 10 minutes of broadcasting.
live broadcast gained 5.68 million fans that day, and sales soared to 300 million + , breaking the highest record for celebrities to bring goods.
Netcom Xiangtai spent 20 million to build a live broadcast device, planning to start North Zhang Lannan Chen Lan 's famous "dual-lan tripod" scene.
But she never expected that she would accidentally make a wedding dress for someone else by casually playing a divorce mattress meme ?
offended netizen to collectively remove powder and return , not to mention, even sent a wave of free traffic to Zhang Lan and .
Seeing her build a tall building, seeing her entertain guests, seeing her building collapse.
is nothing more than a week.
Although Xiangtai is a person who came here in a big way, he was caught off guard by who was unfavorable in 's live broadcast debut.
Xiangtai sold 300 million goods in the first live broadcast
is in a lot of situations and still touches Zhang Lan?
First, let’s take a look back, in Xiangtai’s first live broadcast, the scene of named , which can be called Shura field. In
, during the warm-up session before the broadcast, Xiangtai invited "fairies from all walks of life" to the platform.
From Carina Lau , Guan Zhilin , Louis Koo , to Chen Luyu, Huang Xiaoming ...
No less than 16 heavyweight celebrities from Hong Kong, Macao, Taiwan and mainland entertainment circles all came to promote her.
Even Gong Huang sent a congratulatory message in person, was indeed . On the day of
on the day of the live broadcast, husband Xiang Huaqiang and son Xiang Zuo even came to the scene to cheer for her.
It can be said that it is highly anticipated.
However, as soon as the broadcast started, sudden accidents such as dropped calls and black screens continued to occur.
shouted 9 yuan and 9 bomb benefits, but the audience couldn't see the product link at all.
The number of people in the live broadcast room exceeded 800,000. Xiang Tai planned to draw a lottery to celebrate, but the family members were greeted by a long black screen waiting. Before
started broadcasting, fans were still worried that Sister Kuan'er Xiangtai would make some expensive products that her family couldn't afford.
clicked into the live broadcast room and found that these worries were really unnecessary.
Because of the atmosphere in Xiangtai's studio, it's no longer grounded, it's directly grounded.
6 bottles of Coke for 1 yuan, home beauty equipment for 9 yuan and 9 yuan, chopsticks bucket for 10 yuan...
You can find unexpected bargains, everything you need.
Xiang Tai himself added a high-end dress, wearing hundreds of millions of jewelry, as if he was shopping at a street stall, with curiosity written all over his face. The assistant
uses rap to introduce the product on the side, and she only needs to stand in the middle as a human figure stand + announce the price .
Netizens jokingly said that there is a sense of sight when visiting a two-dollar store that "you can't buy it for 9 yuan and you can't afford it, and you can't be fooled".
But the brainwashing videos of first-line stars are scrolling at the door, and there are tens of billions of rich women standing in the store to welcome you.
Karma leeks will be spread on the red carpet, this damn sense of ceremony.
Not only that, Xiangtai, who brought the goods for the first time, seemed to be completely unfamiliar with the products was selling .
is full of bewilderment and out-of-state forced business.
sells mid-to-high-end facial masks for dozens of yuan each, and the anchor's mouth is about to say something.
also cue that Mrs. Xiang tried it on herself, and after two days her face obviously looked different.
Xiang Tai looked at him with puzzled eyes, stared at the outfield for half a second, and didn't answer.
If you get kidnapped, you blink. Xiang Tai: Blink.
sells ready-to-eat sea cucumbers, and the anchor brings them over for Mr. Xiang Tai to taste.
Xiangtai took half a step back, turned around and chatted about something else, with a hint of embarrassment in his cuteness.
The anchor continued to pass it to Xiang Tai's assistant to try.
Xiang Tai turned his head and said small words, and also reminded: "I have diarrhea after eating cold".
sell fish maw and milk as well.
The anchor handed it over, waved to Tai Tai and pushed it away.
said "I have eaten it" and did not forget to add "I am not eating and broadcasting" , with resistance written all over his body.
Sometimes, Xiang Tai would slap the brand in the face. The rare expensive item in the live broadcast of
is a gold bracelet worth 3999 yuan.
was sold to Mrs. Tai, claiming that the market price was 10,000 yuan, and it cost N knives to win it for his family members. It is rare for
to try it on in person, but it is in the same frame as the 8-figure emerald ring on her hand, making it even more shabby.
Xiang Tai blinked her big innocent eyes, and after watching for a long time, he finally managed to say: "It's so cute".
People who don’t know how to buy broken diamonds, how can they see broken gold?
.
sells claypot rice. Mrs. Xiang said that this is a product she personally picked. She loves it very much and has been eating it for more than ten years.
As a result, this claypot rice was only established in 2013, and the brand building has not been ten years.
8 However, Fang Wanzun, the brand owner, said that the boss made it first and gave it to friends for more than ten years.
Can the sheep be understood as the claypot rice that Xiang Tai has eaten for more than ten years, and what was sold to us is still not the same thing?
The most interesting thing about face-slapping is the lucky draw.
The assistant said to pay attention to the light sign, and drew a family member to give away a mobile phone + tablet worth 8,000 yuan.
Mrs. Xiang rubbed her chin beside her, and asked her assistant in a low voice, would it be too little to just give 8000?
claimed to give away 1 iPhone in 3 minutes that day, and he drew hundreds of them, but he has not seen a single winner so far. Could it be that
won’t show off by surfing? Sheep do not know.
In short, there were N sessions in the live broadcast, and Xiangtai always adhered to the principle of three nos, no answering calls, no tasting, and no control and responsibility.
Even, it will directly make the scene out of control. He was talking about selling mattresses to Mrs.
originally went their own way, but unexpectedly, she poked Zhang Lanhao's heart.
said that if you give your girlfriend a mattress for your wife, don’t take it back even if you get divorced. You should be more generous.
did not forget to make up the knife at the end, saying that people who slept on the mattress she sold would never get divorced.
Perhaps Xiang Tai wanted to show that he kept up with the pace of eating melons, but but using other people's family affairs as a hindrance aroused the disgust of netizens .
Many fans canceled and returned the product because of this, including old fans who have liked her for 10 years.
As for Xiang Tai and Zhang Lan, these two women of the "lan generation" who are panning for gold in the live broadcasting industry, they also formed a bond because of this.
同样是女强人搞直播
两个lan字辈女人的决斗
因着向太直播卖床垫，主动cue到张兰的好大儿汪小菲。
Netizens were not enough to cancel and return goods, and rushed to capture the message area.
made Xiangtai had to close the Douyin comments, and never showed up after the live broadcast.
When Zhang Lan opened the live broadcast, there were quite a few people swiping the screen to ask for his name.
Zhang Lan responded to this, asking everyone not to step on each other and respect each other.
also stated that he has never invested money in fans to buy traffic, and the babies in the live broadcast room are all die-hard fans.
In the follow-up live broadcast, Zhang Lan answered fans' questions, but only expressed that she knew Xiang Tai and Xiang Tai was very nice.
This made Xiang Tai "attack" and hit a squib. Zhang Lan really deserves to make money!
As Yang mentioned earlier, Wang Chuanxiang spent a lot of money on live broadcast equipment, and sought out celebrities and big coffees to publicize and build momentum, just to engage in "dual-lan confrontation".
But Zhang Lan's way of bringing goods and attracting fans is not so easy to copy.
is not designed to be a strong woman, just wear fur and point the country in the live broadcast room.
First of all, there is a difference between people with dual LANs.
Xiangtai has always been the woman behind the eldest brother, standing in the clouds, not eating fireworks.
displayed expensive jewellery, limited edition Hermès, and billion-dollar mansions, all of which are standard equipment for top rich women.
It’s okay for everyone to watch the excitement.
but want too muchFans take money out of their pockets, but only stand in the live broadcast room. In this aspect,
lacks the affinity to get closer to fans, which seems very fragmented.
But Zhang Lan divorced and took her baby to start a business. She fell down and got back up again, step by step.
Contrasted with Xiang Tai, she doesn't have such a strong background, she relies on her down-to-earth spirit and a spirit of not admitting defeat.
Fans like to watch, she imitates bald head playing discs, sharpening marinated eggs, and drawing fake rings.
Secondly, the degree of dedication of the dual lan is different.
boasted to Taitai before the live broadcast, saying that he had worked hard to familiarize himself with the live broadcast manuscript.
But when it came time to actually bring the goods, she looked like she didn't understand at all, and couldn't tell a single one from the product introduction.
Taste, try and don't participate in it, and don't answer the call when being cueed, you can feel hip stretching through the screen.
As for Zhang Lan, although she speaks freely in the live broadcast room, she really regards live broadcast delivery as a career and is doing it seriously. Every product on the shelves of
can be clearly introduced.
If you can try it, you can eat it on the spot. Those who can disassemble and mash will also demonstrate in person.
Even if it is yang, he has a high fever and is sore and limp in the live broadcast room.
Again, there is a dual-lan live broadcast attitude.
Xiangtai warmed up before the broadcast, said that is not here to bring goods to make money this time.
himself treats his fans as good sisters and wants to share his life experience with everyone.
But she didn't show her real life, and she didn't want to try the jewelry mask that ordinary people need to tiptoe to put on. The products selected by
are all for Karma leeks.
Xiangtai wants to earn money for live broadcasting, wants to be close to the people and down-to-earth, but can't hold back his face.
might as well be like Zhang Lan, who openly admits that he just wants to make money, selling hot and sour noodles to pay high child support fees.
Sincerity is Lan sister's nirvana.
So it's not surprising that Xiang Tai overturned and couldn't fight Zhang Lan.
As the fans said, no matter how little money I have, I don’t want to spend it on my knees.
直播间里从来没有家人
只有消费者和买卖生意经
According to Yang's observation, Xiang Tai has laid the groundwork for more than 3 months in order to bring goods live.
At the end of September this year, she accurately entered the Douyin and Little Red Book platforms.
Not long after, he signed Huotui Cultural Media Company.
And this MCN company was established in October, and the time is very delicate.
Since then, Xiang Tai has been updating the lady’s daily life on both platforms.
is a big house all over the country
I can see the landmark building 101 at my home in Taipei.
The mansion in Kowloon Tong, Hong Kong, has a collection of various jade wares, Zhang Daqian’s calligraphy and paintings, and expensive drinks.
In the extravagant cloakroom, there are limited editions that Hermès fanatics can’t even mention.
Diamond sharing, the whole 80.3-carat Brazilian tourmaline Paraiba.
scared you?
Then change to a butterfly diamond ring with a main stone of 8.22 carats and N ways of wearing it.
Of course, the short video is not just for fun, but is laying the groundwork for the live broadcast and even the new business map in the future .
There have been rumors that Xiang Tai plans to take the lead first, and then arrange for his daughter-in-law Guo Biting to take over.
It's the same as letting your son and daughter-in-law hold a variety show wedding, but for Mrs. Xiang, it's just a business.
As long as you can make money, it doesn't matter if your posture is good or not.
But Xiang Tai seems to have overlooked one point, flaunting his wealth is not suitable for bringing goods.
Live broadcast is also a dedicated and professional industry, not just a casual job.
In fact, Xiang Tai's premiere overturned, not because it was unseemly to sell something for 9 yuan. The main problem with
is that she should not enter the arena with a superior attitude.
The last person who looked down on bringing his own goods so much was Li Xiang.
now...dddd.
From short videos to live broadcasts, they all create the persona of a top rich woman.
It is not true to say that the Hong Kong entertainment industry is in a downturn, and the landowners have little surplus food after three years of the epidemic.
No matter how rich you are, you can’t do food and drink. It’s not shameful to come to the mainland to make money by bringing your own goods.
Of course, you need to carefully select products, try them out, and treat consumers sincerely.
Putting on airs and saving face are worthless in front of making money.
Never forget that you were once just an ordinary person.
But then again, Have we misunderstood too much?
Previously, some fans gave Xiang Tai advice with all their heart and soul, hoping that she would strictly select products and not recommend everything like other stars.
"The author liked it", not only liked it, but also did it, and it is not recommended if it is not easy to use.
Could it be that he is used to being fooled by other anchors, and suddenly a genuine person came out and told the truth.
I can’t buy this one, but I can’t get used to that one after eating it?
Although the scene where Xiang Tai did not cooperate with the acting was once very embarrassing, she also reminded consumers not to buy it.
Otherwise, how could the return rate be as high as 90%? The various abnormal performances of
are saving everyone money! Family members, put "Thank you for letting go" on the public screen!