International C-Pop Artist Tia Lee Rides on the Success of Goodbye Princess

2022-12-30 08:48:42 original 2003℃

announced that Teen&39;s Key became the first beneficiary organization of the EmpowerHer event

Australia, New Zealand , Middle East and British well-known TikTokers set off a global craze in response to EmpowerHerDance

Hong Kong-Media OutReach-2022 International 1C Chinese Day 1232 -Pop) singer, film and television actress and fashion icon Tia Lee | 李玉芬 (Lee Yu Fen) announced following the launch of the EmpowerHer event, a global women's support movement, that Teen&39;s Key Hong Kong, a charitable organization in Hong Kong, China, which focuses on the rights of young women, will become the first beneficiary organizations. After

Fenfen's "Goodbye Princess" MV was released globally on YouTube and Weibo , it has achieved unprecedented success. In just 10 hours, it has received more than 1 million views on YouTube. Up to now, "Goodbye Princess" has received more than 58 million hits on YouTube within 12 days, and has received overwhelming support, far surpassing all previous records of Chinese songs. Such enthusiastic support from fans and audiences around the world shows that the core concept of "women empowering women" advocated by Fenfen with the help of songs and EmpowerHer activities has resonated across borders, and it also marks that Fenfen has become a tireless advocate for women's rights .

Fenfen has become a tireless advocate for women's rights

Fenfen said: "Thank you so much for your love and support for Goodbye Princess. This song was created to remind us all - especially women - — It’s time to find our true selves and rise above the conventions and stereotypes that hold us back. I hope to create a world where everyone is inclusive and everyone has the right to embrace who they are. But it takes everyone Working together is why I support charities like Teen&39;s Key Hong Kong in the first place because of the incredible work they do to help girls and women."

EmpowerHerThe next step after the widespread resonance

EmpowerHer is the global One of the largest women's support events. Every time the "Goodbye Princess" MV hits a benchmark target, the event will donate to designated women's rights organizations and institutions, with a total donation of up to 3.8 million Hong Kong dollars. The number also echoes the upcoming holiday of great significance-March 8, 2023International Women's Day, a day to express respect and love for women.

Teen&39;s Key Hong Kong will be the first beneficiary organization after Fenfen’s commitment to empower women around the world. At present, the number of views of the MV is still soaring, and more and more viewers are responding to Fenfen's call. According to this trend, more organizations will benefit one after another. Future beneficiaries come from all over the world, including Daughters Of Tomorrow in Singapore, Beats by Girlz and Women in Music in the United States, and other internationally renowned institutions.

"We are honored to be the first beneficiary of the EmpowerHer event. Giving young women the power to pursue their dreams has always been what we believe in and strive for at Teen&39;s Key. We are very grateful to Fenfen for affirming it with this donation Our work. This donation means a lot to our work, allowing us to help more young women and girls. But more importantly, we hope that the message carried by this campaign will spread around the world and inspire everyone Believe in yourself." said Rachel Chow, Resource Development Manager of Teen&39;s Key Hong Kong.

Internationally renowned TikTokers from Australia, New Zealand, Middle East and UK launch EmpowerHerDance danceChallenge, support EmpowerHer

Internationally renowned KOLs and dancers also support EmpowerHer through the EmpowerHerDance dance challenge. The dance challenge, inspired by "Goodbye Princess," has also become a craze on TikTok.

The first person to use the iconic "goodbye" wave to choreograph "Goodbye Princess" was KOL Hannah Balanay from Australia. After that, more and more well-known KOLs joined the challenge, including New Zealand's Judah Metu- Teakura, J Lou from Hong Kong, China, and Leen Mohammed from the Middle East are all the most popular TikTokers/KOLs in their respective regions. Evie Meg from the UK also joined the challenge. J Lou's EmpowerHerDance Challenge IR Reel video garnered over 230,000 views within 24 hours, while Leen Mohammed's TikTok EmpowerHerDance Challenge video also garnered over 270,000 views within 24 hours of posting. As more and more people around the world watch their dance videos, the EmpowerHerDance hashtag is also rising on the platform, meaning more dancers are joining the challenge.

(from left) KOL Hannah Balanay from Australia, J Lou from Hong Kong, China and Leen Mohammedz from the Middle East. "Launched a grand publicity plan. The six-episode animated story subverts the "Princess" fairy tale, telling the story of Fenfen's mental journey in the show business circle, as well as her ultimate transformation and growth.

The whole project combines animation, music, fashion photography, virtual reality and other major elements, which can be said to be unprecedented. So far, the animation has accumulated over 100 million views on major social platforms, and has been praised as the most successful promotional campaign in the history of C-Pop artists.

The six-episode animation, as well as the fashion images by Fenfen herself, have been released on her IG and YouTube channels.

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