In recent years, the trend of comedy content has been booming. Various types of comedy expressions have appeared in front of audiences, but audiences have limited channels to watch comedies. Comedy TV variety shows represented by "Happy Comedian" and "Swordsman" have endured for a long time and have become evergreen trees in the variety show industry and a hall of honor in the comedy world. However, Joy Media, the leader behind them, as a leader in the Chinese comedy field, knows that it wants to make comedy continue to develop better in China. It must not only do a good job of online variety show IP, but also have an understanding of the offline comedy ecological industry chain. The ultimate goal is to cultivate a complete ecological industry chain dedicated to domestic comedy.
2019 is a year of accelerated development for Joy Media, starting from comedy, making frequent strikes and a steady stream of innovation. From comedy variety shows to the establishment of an offline comedy ecological platform, the development of the offline comedy industry is gradually carried out.
Form innovation, comedy combined with e-commerce to approach the audience's life
There are many comedy variety IPs under Happy Media. Although the multi-file "N-generation" continues to bring laughter to the audience, the range of comedy audiences is not limited to variety shows. The program can be satisfied, so new product types are imperative.
In September of this year, the first domestic comedian to bring the goods to live broadcast variety show "Happy and Worry Shop" hit a blockbuster. "New cross talk forces" Lu Xin and Yuhao joined strongly, combining cross talk with shopping, and let consumers experience a different shopping experience through live broadcast.
combines comedy, e-commerce, and live broadcast. This is a bold innovation and experiment whether in the comedy industry or in the field of e-commerce live broadcast. Although it is a new form of content, the audience's acceptance is very high. The number of live broadcasts for the first time was 1.28 million+, and the number of simultaneous online viewers was 31w+. The average stay and watch time of users was 40 minutes, and the number of likes was 247,400+.
Although "Happy Relief Shop" is a live micro variety show of cross talk and e-commerce live broadcast, the variety of products included in the program is very wide, meeting the needs of all age groups and all audience groups. Lu Xin and Yuhao, as cross talk partners who have cooperated for many years, have a very good understanding of each other. One introduces the product and the other adds a laugh. An electric toothbrush that can "dance ballet" on the teeth, the "Miracle Doctor Xilaile" latex pillow that can cure cervical spondylosis...
viewers who watched the live broadcast were crazy about buying, buying, and buying. Interact with them, "Is this live talk about cross talk?" "Life is too short, so let's talk about it after buying it" "I want to take a break, my hands cramp." During the construction of the
online comedy ecological industry chain, Joy Media has always insisted on innovation and actively expanded the areas that comedy can be involved in, so that everyone can see comedy in more areas, and truly bring comedy closer to the audience.
To build a complete comedy ecological industry chain requires online and offline linkage development. This year, Joy Media has not only made great efforts in online comedy content, but also achieved considerable results in the development of the offline industry chain. The offline operation model is divided into three parts: comedy incubation base, comedy content creation output, and comedy talent training.
channel innovation, creating a comedy offline communication ecological platform
Happy Media's online comedy content IP is a household name, sending a lot of fresh blood to the comedy industry, but also providing more development ideas for the comedy industry. But it’s not enough to just make a fuss about online content. Comedy is content that is close to life. Only by bringing it closer to the life of the audience and narrowing the distance between the comedian and the audience can the content be more grounded and more interesting. People have the opportunity to be exposed to comedy.
This year, Joy Media and Tianjie Group jointly established the "Beijing Oriental Joy Culture Co., Ltd." to be responsible for the operation of the Beijing Comedy Theater, a professional theater focused on comedy. The Beijing Comedy Theatre can be said to have a great background. It is the first professional performance venue in China that focuses on comedy, creating a precedent in the field of comedy. Since its establishment, Beijing Comedy Theatre has continuously promoted the dissemination and development of comedy art through various activities such as comedy project incubation, comedy forums, comedy studios, comedy entering campuses, and created an exclusive platform for the display and exchange of Chinese comedy art. . The goal of
Happy Media is to build Beijing Comedy Theater into an important engine for the development of Chinese comedy, a home base for Chinese comedians, and an incubation platform for Chinese comedy art. In addition to launching self-operated dramas and investment cooperation dramas, it will also cooperate with national theaters to promote national tours of outstanding dramas, bringing comedy closer to life and walking to the people, such as comedy tours.The brand "Comedy Man is Crazy" and the original fantasy comedy "The Prince of Strange Fish" are all comedy IPs from here.
In addition, Joy Media, together with Dadao Culture and Oriental Culture Group, hosted the 9th Beijing Comedy Art Festival in 2019, and invested manpower and material resources to build it into the comedy art festival with the most types of repertoire, bringing together fantasy , Children, suspense, opera and other types of plays. Taking comedy content as the basis and integrating different types of expressions, it gives comedy audiences more choices and meets the comedy needs of different age groups and fans.
Beijing Comedy Theater, as a professional theater with comedy as its core positioning, has an extremely impressive future development. Joy Media invests in its own excellent original ability, screenwriting ability, and comprehensive abilities of comedians. Beijing Comedy Theatre provides offline communication and display platforms to meet the needs of the domestic comedy market and create a domestic comedy base, which will The comedy market has injected powerful new blood and patterns.
This means that comedy viewers will not only be able to watch comedy content online, but will also have more offline premium comedy content for them to choose from. In the future, walking into the theater will not only see a large number of classic dramas, but also more and more stage comedies will join them, which will also give audiences who are accustomed to watching plays in the theater have more choices.
content innovation, "The Prince of Strange Fish" stage comedy fusion movie visual effects
innovation needs content support, Joy Media knows that offline theater is an important growth soil for comedy. After rigorous planning and evaluation, this year, the company invested in the production of the 2019 large-scale New Year comedy "The Prince of Strange Fish" starring by the well-known director Ye Weimin and starring the young comedy director Zhou Dayong, comedy talented actors Huang Nina and Guo Xiangpeng. Notes.
This stage comedy surprises the audience in terms of the overall plot, the stage design, and the exquisite details.
The plot of "The Story of the Prince and the Strange Fish" is bold and innovative. It is called "the saddest human comedy, the most ridiculous human tragedy". It integrates environmental protection, love, fairy tales and thinking about life into the plot. It tells about the fact that in 3618 AD, due to the harsh global climate, only one percent of the earth’s land was divided into four major countries. The third prince of the Mongolian nation Zhao Si (played by Du Haitao) met the mermaid "Xiaoyuer" (played by Huang Nina) and traveled the world together Fantasy adventure love story.
The audience watching offline stage plays not only depends on the plot, but also has high requirements for the stage lighting and the overall texture. "The Strange Fish of the Prince" applies film technology to the comedy stage for the first time. On the basis of traditional drama, it incorporates many bold and innovative elements and uses a large number of film visual effects techniques. During the stage performance, the audience sits under the stage, looking at the end, good and bad. Being able to show the infinite visual effects of the movie in the limited space of the stage, making the whole stage look beautiful, allowing the audience to immerse in the plot, and achieve a better viewing experience, it is really painstaking. The plot and stage of
have been worked hard. No wonder the audience applauded and praised after watching it, calling it a "comedy that can be watched with tears." Zhou Dayong, director of "The Strange Fish of the Prince" said: "Comedy is not a show actor, nor is it a show burden. There are laughter and tears in the play. I hope the audience will have an aftertaste after watching it."
In addition to "The Strange Fish of the Prince", happy The media plans to give full play to its own advantages in comedy IP research and development, continue to develop new comedy IP, support more comedy repertoires, and strive to become the IP leader in all fields of comedy online and offline experience, and to prosper the Chinese comedy market.
Although Happy Media still has such a layout in the offline comedy ecological industry chain, it has not forgotten the most important link-comedy talent cultivation. If you want an industry to develop sustainably, it is far from enough to be self-proclaimed. More comedian talents are needed to join in, and bring fresh blood to the entire industry.
system innovation, offline comedy special support plan is about to start
How can we ensure the long-term planning of output content? It is necessary to build a system that can continuously import talents and content into the industry. Happy Media will also launch the "Happy Media · Offline Comedy Special Support Plan" this year, investing a lot of resources, manpower, material resources and funds to help the development of China's offline comedy industry.
Beijing Comedy Theatre, as a base for the exchange and exhibition of domestic comedians, Joy Media provides a large number of outstanding comedians，Through the incubation of comedy projects, post-training, packaging and development planning of contracted comedians are carried out, and comedians and newcomers in the industry are encouraged and supported to show their talents. Including "Happy Comedian" Season 4 champion Jia Bing, "Crosstalk New Force" Lu Xin and Yuhao, powerful comedian Li Mingyu, "Magic Laughter Queen" Xiao Cui, and a group of powerful and popular comedians are here. It shines on a platform. Taking this as an opportunity, Joy Media will continue to increase its investment in the cultivation of new comedy talents, and is committed to cultivating more creative and performing talents for the Chinese comedy industry. I believe that in the near future, high-quality comedy content such as "Crosstalk New Forces National Tour" and "The Story of the Prince's Strange Fish" will be more and more staged around the people, so that people who love comedy can laugh at their doorsteps.
"Happy Media · Offline Comedy Special Support Plan" not only cultivates more comedy talents, but also includes the incubation of original comedy IP and stage comedy project support, and tries more offline comedy expressions. The Beijing Comedy Theatre will become the basis of this project, expanding physical bases and offline networks, and building an offline comedy ecological platform. A systematic training system like
not only helps build the Chinese comedy ecological industry chain, but also provides more opportunities for the Chinese comedy market, giving domestic comedians more space for creation and display.
In the development process of an industry, there is always a difference between success and failure, and innovation is the only rule. Joy Media has been in the comedy industry to this day, and the results are getting better and better, which also means that the future challenges will be more and more. In the face of competition, keep enthusiasm and continuously produce fresh content to bring development momentum to the entire industry. What Joy Media will do in the future is not only to make itself better, but also to build and perfect China's comedy ecological industry chain. , We will wait and see.
