is going to introduce to you today has a profound background, but in recent years, no outstanding animation works have appeared. Even in the torrent of the times, few people mention it again. Everyone is familiar with this animation production company. However, Xiaojiaji will not mention its name first, but will start with one of its works.
It has filmed classic animations such as "Havoc in Heaven" and "Little Tadpoles Looking for Mother" that shocked the world's animation industry. It is called the Disney of the East. Most of the screenwriters and productions of "Mulan", which was the smash hit at the time, were the top beauties who got the US green card. Now, everyone should know which animation production company Xiaozhaiji is talking about? It is the Shanghai Fine Arts Film Studio, whose work has won numerous international awards, which is beyond the reach of all domestic animation production companies.
Baidu Encyclopedia tells us that the excellent works such as "Haunting Heaven", "Shepherd Flute", "Three Monks" and "Bao Lian Lan" are well-known at home and abroad, and won the "Golden Quality Award" at the Odense Fairytale Film Festival including Denmark , Berlin International Film Festival "Silver Bear Award", "Five One Project Award" of the Central Propaganda Department and "Chinese Film Golden Rooster Award", "Hua Biao Award", "Tong Niu Award" and more than 200 awards.
And now, we no longer have such an epoch-making work. The domestic animation style that once ruled the king is gone forever. What exactly killed the then smashing Shanghai Film Studio? At the beginning, Miyazaki came to China full of enthusiasm after watching "Break in Heaven" and wanted to discuss animation art with Shanghai Film Studio. However, in a special period, Shanghai Film Studio only asked how animation was paid by piece. Miyazaki was disappointed. Jun is extremely disappointed. He believes that only to become a slave to money, Chinese animation has no self anymore. It turns out that what he said was right.
lost the original Chinese animation characteristics of ink-and-wash style, after that, the Shanghai Film Studio began to pursue Japanese animation style. "I'm Crazy for Singers" is a typical example, which lost its artistic quality after being extremely commercialized. The production cost of "I'm Crazy for Singers" was very high at the beginning, with a level of tens of millions. The animation broadcast in 2001 proved to be a level of tens of millions in the 1990s. This number is not small. However, the production of "I'm Crazy for Singing" is really worrying. The PPT-style painting is completely copied from the original Japanese animation. If it is not supported by Hu Yanbin’s music in the animation, I really don’t know the end of this animation. What will become. And this is the latest big move by the Shanghai Film Studio for TV animation. Without a complete operating mechanism and animation production that has completely lost its style, it is inevitable that Shanghai Film Studio has become a tear of the times.
Therefore, Hayao Miyazaki, who once praised Shanghai Film Studio, would be so disappointed. The Shanghai Film Studio, which has won many international awards, has become the only domestic animation production company that has truly exported its own animation to the world.
Now, Shangmei Film Studio will reset "I'm Crazy for Singing", and Xiaojiaji hopes that the domestic animation production company that was once a god can become king again.
