A baseball cap with the NY logo printed on it can always be a reason for boys, girls and women not to wash their hair. Even if you don't understand the meaning at all, you know that these two letters mean the most rambling international trend. Put on the NY hat, and even the breeze blowing across your cheeks carries the salty fragrance of the east coast of the Pacific Ocean.
Walking at the Wudaokou of Xidan, Sanlitun, you can see 10 heads in 1 minute wearing NY hats. The hats printed with NY not only support countless Taobao five-diamond counterfeit sellers, but also become the trump card business for Japanese and Korean purchasing agents, as well as European and American purchasing agents to get rich.
is the logo
and you will be pleasantly surprised to find that even the local gang elders have to have NY printed on the uniforms for their gangs.
In September 2010, the "New York Times - The New York Times " reported that in the first decade of the new millennium, "more than 100 suspects involved in serious crimes in New York City wore NY logo clothing. "
A lot of people who were robbed had no idea what the criminals looked like, except that they had NY printed on their hats.
Suspects wearing NY hats How popular is the
NY logo all over the world? In the United States, 43.75 million baseball caps are sold each year, and the total annual revenue of the industry is 2.153 billion yuan, of which the brand named New Era occupies 66% of the market share. And this brand became popular today because it was printed on NY in the early years.
In 2015, New Era produced 50 million baseball caps. According to the New York Times, the best-selling hats in Europe and Asia are those with NY printed on them.
is a Korean group EXO
who wears a baseball cap to play rugby , but when asked about the specific meaning behind NY, very few people can say it.
Some people have always regarded it as the abbreviation of New York, and some people even know that NY is the abbreviation of the American professional baseball team "New York Yankees - New York Yankees ", but they do not understand why a baseball team logo can have such a great influence.
So, what are the reasons why the letters NY are so popular? Do you really know what the big logo you wear on your head means?
If you want to understand the meaning behind NY, first of all you have to briefly understand the baseball and the New York Yankees, the father behind the two letters of NY.
Let’s talk about baseball first. The Chinese don’t know much about baseball, and they started to know more through Japanese animations such as Baseball Heroes and Doraemon. Baseball is the biggest national sport in Japan, because during the Meiji period, when the Japanese were bullied by Westerners every day, they "beat the Westerners" in baseball and came out with a bad temper. So baseball actually carries the national pride of the Japanese.
The popular Japanese anime "Baseball Hero"
Of course, Japanese baseball came from the United States. Baseball is also the second largest national sport in the United States, after football. And the "MLB - Major League Baseball" that you have heard of is the highest level baseball league in the world.
As for the Yankees , it is not only the king of MLB, but also the most successful baseball team in the history of the world you have to know.
Since 1920, more than 1 million people have come to see the Yankees at their home every season, breaking the record in 1946: 2 million. At the same time, other teams averaged only 500,000 home viewers throughout the season.
And today, the Yankees' number has exceeded 4 million, ranking first.
kids are wearing Yankees hats
They are like the kings of American baseball, they have the most beautiful record, they always seem to win the game.
Since the beginning of the 20th century, the Yankees have won three consecutive championships, four consecutive championships, and an unprecedented five consecutive championships between 1949 and 1953.
Every world record the Yankees hold is well above second place: 27 World Series titles (11 for the Cardinals), 40 American League titles (20 for the Giants), and 112 51 postseasons in seasonGame seats (27 for the Cardinals).
Team Manager Casey Stengel: Celebrating every year, I'm tired of celebrating
One more thing to know, MLB is very different from other football games, they have a very dense schedule: from April to October , In the 180-day regular season, each team has to play 162 games. By comparison, NBA teams only need to play 82 regular-season games in 180 days, while European soccer leagues only play 40-70 games over a 270-day schedule.
That is to say, in these 6 months of daily news, you can hear the news of various baseball teams almost every day. The special national attribute of baseball allows the top stars of other sports to have favorite MLB baseball teams.
boxing champion Tyson: Oh, fuck Fake, I really love the Yankees!
Because of the high win rate, the Yankees make more playoffs and the World Series, and the exposure is higher. So you can't ignore the Yankees in America, and you're always told "the Yankees won again."
Not only that, the Yankees also have the strongest and most influential star. What does
star mean? That is traffic. Since 1920, the Yankees have had "Babe Ruth", the most influential sports icon in American sports history, who once ranked 14th in the "America's Greatest People" list. The popularity and influence are somewhat similar to Liu Guoliang and Kong Linghui of Chinese table tennis.
After Babe Ruth, the Yankees still maintain the most gorgeous lineup, with the top stars. The Yankees are currently the only team with Hall of Famers at every position.
The Yankees are still the richest baseball team, their team is worth as much as $4 billion today -
is not only ranked No. 1 in baseball, but also the wealthy teams you know NBA New York Knicks, Los Angeles Lakers, football giants Manchester United and Barcelona are not as rich as the Yankees.
Comparison of market value of the richest teams in three ball sports:
Baseball (New York Yankees, 4 billion)
Basketball (New York Knicks, 3.6 billion)
Soccer (Manchester United, 3.689 billion)
Yankees' influence in the United States , is unprecedented.
In a country that celebrates the capitalist American dream, the Yankees have all the ingredients for an American hero: power, honor, and wealth. It is like a huge piece of Viagra, giving Americans a lasting and strong belief. In the poster of
is Derek Jeter
, another legendary star of the Yankees, who retired
4 years ago, but the Yankees are still not enough for the whole world to wear the NY logo on their bodies -
The reason is also easy to understand, "Yankee ” itself is a very regional word, meaning “a person from a northern or northeastern state of the United States”, that is, “a northerner of the United States”. The British will also directly refer to the Americans as Yankee, so the Yankees have another name: "The Yankees".
In addition to die-hard fans, people don't want to wear such regional symbols on their bodies, just like a Beijing old gunner wearing Guangzhou Evergrande jerseys every day to walk birds. The
NY logo is really willing to be worn on the head by the whole world, and it has to rely on the following brothers to save face.
number one must be Jay Z: HIP - King of HOP, husband of Beyonce , man number 6 on Forbes' "Most Powerful Celebrities on Earth" list:
Jay Z has been a Yankee all his life A fan of the team, he wore the Yankees logo in music videos, album covers, and concerts, gave free publicity for the Yankees, and participated in the Yankees' World Victory Parade in 2009.
Jay Z has become synonymous with the Yankees brand. More importantly, he also has a terrible influence - what
Jay Z wears will be imitated by fans all over the world overnight.Jay Z started wearing sweatshirts in the late 1990s, and people did. Jay Z loved wearing black in the mid-2000s, and people did. When Jay Z started wearing New York Yankees hats, jackets, and T-shirts, people went crazy for it. The
team can't influence people's outfit preferences, but Jay Z can.
In Jay Z's "Empire State Of Mind" (the music at the beginning of today's article), which is called the New York Dream promotion song, the eldest brother also specifically said: "I make the Yankee hat more famous than a Yankee can. - It's not, brother, you Yankees can make the Yankees hat become like this?"
What's more exciting is that Jay Z also made the big NY logo the favorite of the gangsters.
has experienced gangster life since he was a child, and Jay Z's later HIP-HOP rap works often mention some gangster culture, involving violence, firearms, and drugs, so he has a considerable influence on the gangsters at the bottom of New York.
A New York TV Wanted
This is also known as the "Jay Z Effect": criminals may not wear Yankees because they are fans, but because they like Jay Z.
In order to show the spirit of gansta, the brothers not only put NY on their heads, but also put them on their bodies to show their aspirations:
Of course, in addition to Jay Z, there are many other famous and famous people wearing Yankee hats, so that The NY logo is recognized by more people and various groups around the world.
The deceased former South African President Mandela also wore a NY hat and a NY jacket on the court in June 1990, telling others "I am a Yankee." Even the Clintons wore Yankees NY hats:
Hillary Clinton in 1999
and Beckham , who is also a fan of Yankees hats. Beckham's influence does not need to be said, not to mention that he is still an Englishman. After
was put on the head by these characters, NY finally became not just a logo of a team, but a fashion symbol, a fashion symbol belonging to the whole world.
is also at this stage, NY hats are dressed in the same style of various Japanese, Korean, European and American stars. As a symbol of international trends, they entered the Chinese people's field of vision and wore them on our heads. It's just that most of NY's hats in China are from a Shanghai brand that saw business opportunities and registered the MLB trademark, not the official style of New Era.
It wasn't until later that the Yankees really started promoting merchandise with the NY logo. In 2015, New York Yankees and Supreme, the leader of the fashion brand circle, put the NY logo on leather jackets, coach jackets, bucket hats and Supreme's most classic T-shirts.
Even some time ago, Alessandro Michele, design director of Gucci, used the NY logo on Gucci's new season's show.
Michele himself also liked the NY hat
's original civilian logo, and suddenly appeared on the luxury show of Milan . The logo of
originally embroidered on a baseball cap of 200 yuan was sewn on the chest of a Gucci suit worth tens of thousands of yuan.
I have always believed that a great fashion symbol will always have a meaning beyond fashion. I once saw a saying that the NY sign means New York to Americans and America to those who leave the United States. But looking at it today, this statement is a bit outdated, and the meaning of NY has long been more than that.
In my opinion, the two letters of NY are now more a symbol of breaking class and money, a symbol of equality, and the easiest way for everyone to embrace popular culture in this world.
whether you live in a slum or whiteGong, no matter if you wear 200 yuan or 20,000 yuan of clothes, no matter how much your head is worth, you can wear a NY.
｜Editor: Zheng Yanfei
｜Typesetting: Wang Jianyu
Pictures are all transferred from the Internet