, the TV series "Set Up a Stage" produced by 201lu Film and Television Media Co., Ltd., Xi'an Film Studio Co., Ltd. and Mango TV won the 33rd Chinese TV series by Feitian Award "Excellent TV Series Award" (theme of "Life Story"), won 3 nominations for Outstanding Director Award, Outstanding Actress Award, and Outstanding Actor Award.
Ren Shuangyou (first from left), president of 201 Lu Film and Television, and chief producer of "Taiwan", Li Shaofei (first from right), director of "Taiwan"
Not long ago, the play just won the Shaanxi TV Golden Eagle Award and was shortlisted for the tenth The Sixth Spiritual Civilization Construction " Five One Project Award ". As early as last year, "Taiwan" was also shortlisted for 7 awards of the Magnolia Award at the 27th Shanghai TV Festival, and finally won the Best Screenplay (Adaptation) Award. Two years since the launch of , "Taiwan" has not only won heavy industry awards several times, but also the quality of the content is still passed down by word of mouth among the audience, showing the long-tail effect and real influence of high-quality reality dramas.
From left to right are the president of 201 Lu Film and Television, the chief producer of "Taiwan" Ren Shuangyou, actor Yan Ni, actor Zhang Jiayi, and "Taiwan" director Li Shaofei Adapted from the novel of the same name by Chen Yan and , the play tells the story of the stage builders represented by Diao Shunzi in the life of "one place with chicken feathers". According to the statistics of China Audiovisual Big Data (CVB), during the broadcast of "Taiwan", not only the average viewership rate of each episode was more than 10% higher than the average of CCTV1, but also ranked second in the single-channel ratings of prime-time TV dramas in December of that year. As of press time, the Douban score was stable at 8.1. The win-win of ratings and word-of-mouth, this award is well deserved.
"installed" for thousands of ordinary laborers
The small group portrait play shows the fireworks in the market. "Taiwan" won the excellent TV drama award in the life story category, which is inseparable from the successful shaping of small characters and group portraits. From the perspective of ordinary people and life, it shows the most down-to-earth Shaanxi stories.
For domestic film and television dramas, in recent years, the creation of realist dramas has shown a significant trend of group portraits to meet the diverse aesthetic orientations of the audience. Different from the previous repertoires that focused on showing the role aura of the central characters, the scattered, contextualized and gendered social group portraits restored under this creative logic not only broke the shackles of genre circles, but also released realistic TV dramas in reality. With the long tail effect of thought leadership, "Installation" is one of the typical representatives in this regard.
"Taiwan" starts from the life experience of "little people", focusing on describing the growth arc of their characters, and the characters are born from the real soil. The delicate and expressive performances of actors Zhang Jiayi, Yan Ni and others have a certain degree of relaxation, and they have endowed characters such as Diao Shunzi and Cai Sufen with unique and powerful vitality, showing the humor and wit of the people of Shaanxi.
screenwriters put the narrative point of view on group portraits, and integrate different story matrices, plot scenes or characters, so that the audience can not only worry about the fate of the characters, but also perceive the real and multi-dimensional social outlook from their situation. in "Installation" is the life of those workers who are struggling at the bottom of the society, but rely on their own craftsmanship to eat and live a delicious life.
All in all, the trivial and daily intervention of individual experiences in the group-like "Installing the Stage" constructs a more open boundary for the narrative of the work to reproduce the down-to-earth life of the general public, and provides the audience with a reality that goes beyond reality. map againFrom the perspective of reality, this is the "beauty" of the small group portrait play, and it is also highly consistent with the strict selection standards that the Feitian Awards have adhered to in the past.
To create a "set-up" for realism
Responsibilities and exploration of 201 Lu Film and Television When it comes to the audience level, the "Generation Z" audience has become the main force in chasing dramas. After observation, there has been a lot of discussion about the aesthetic preferences of young audiences in the industry before, and the sense of net, comedy, and visual impact once became recognized as "signboards" to attract young audiences. When the "Delicious Food" full of Shaanxi flavors was brought up, it turned out that even if there were no traffic stars and gorgeous scenery, at the moment when "content is king" and , good works will definitely get most of them Audience approves.
The emergence of the realist drama "Taiwan" follows the trend. It can be seen that the main creators behind it are not only "people who follow the wind", but also "people who create air outlets" according to the market. Among them, 201lu Film and Television, as one of the producers, has maintained an average output speed of one to two works per year, from " Youth School " to "Setup", and has gone out without a hurry. A realistic creation path that belongs to your own team style. As a creator, "Have an attitude of lowering your head to learn from life, and turning chicken feathers into bright pearls" is the creative concept that 201 Lu Film and Television has always adhered to; drawing practical nutrients from literature and life is also its consistent content Pursue.
"Today, this award is very important. It is not only awarded to the crew of "Taiwan", but also to every costumer who lives in this era and yearns for a better life." Director Li Shaofei said when he took the stage to accept the award.
"Taiwan" director Li Shaofei (second from left) Ren Shuangyou (third from left), president of 201 Lu Film and Television, and chief producer of "Taiwan" (third from left) took the stage to receive the award It still lies in the fact that the trivialities of life in the market are truly written, and the authentic real life has strong stamina and long charm. Therefore, rooting in life and digging out different aspects of the real society is the future expectation and encouragement of the 'inspector' to the creator On the main track of reality themes, we will persevere." said Ren Shuangyou, president of 201lu Film and Television and chief producer of "Installation".
is an authentic Shaanxi cultural "installation stage"
three-dimensional "business card" to bring fire to a city As more and more TV dramas with regional and cultural labels appear on the screen, the thickness and width of "Chinese Story" have been expanded, and the realistic texture and artistic appearance of national drama have become more abundant.
As we all know, in a drama, dialogue is the soul, and dialect is an important carrier of regional culture, and its vividness is the flash of the soul of the work. "Installing Taiwan" uses dialect lines to "enter the play". The language is simple and simple, straight to the point, rich in flavor and intriguing, and the cultural character of Shaanxi is fully displayed in it. Therefore, as a milestone work in the dissemination of Shaanxi regional culture, the play has become a pioneering model for film and television works to integrate and promote regional culture, which is a matter of course.
dialects are connected to various domains, and delicious food nourishes the earth. In "Installation", from the curved streets and alleys to the row upon row of high-rise buildings, from oil splashed noodles , gourd chicken , Sanqin set , spicy garlic lamb blood and other Shaanxi specialties, to Big Wild Goose Pagoda , Xi'an landmarks such as the Bell and Drum Tower, the ancient city wall, as well as local city street scenes such as Xiaonanmen, Beishanmen, Sifu Street and Xingqing Park. Along with the language of the camera lens, the breath of Beijing and the West is blowing towards the face, making it unforgettable for thousands of viewers.
dialect or gourmet food, it needs to be rooted in the concrete spatial geography. needs to know that the regional aesthetics of contemporary TV dramas are never "on-location bases", but go deep into urban and rural corners to capture local representative spatial elements. Take Diaojia Village, one of the main scenes of "Installation", for example, the setting of its urban village. No matter what moment or any camera sweeps through, from the location of private houses and stores, to the small billboards of "Shaannan Dumplings", mixed with the daily bits and pieces of people living here, it constitutes a major feature of Xi'an. .
The implementation of regional culture in film and television works provides more differentiated and unique content and details for the spatial landscape of TV dramas, which in turn constitutes a rich level of visual aesthetics. "Installing the Stage" cuts into the narrative from elements with regional cultural characteristics such as dialect, scenery and landscape, and acts as a three-dimensional "business card" of Shaanxi culture. While shows the unique culture of Shaanxi in depth and multi-dimensional, it also radiates the local customs and customs from the region to the whole country.
This time, the realistic and warm masterpiece "Taiwan", which depicts the fireworks life of a small person, won the Feitian Award, and we can clearly feel the direction and determination of 201 Lu Film and Television to cultivate realism. Broaden the thinking, bravely "break the problem", and create realist works that truly meet the market aesthetics and resonate strongly with the audience, which is why today's rich rewards have been achieved. Further, for the entire film and television industry, it is a great encouragement to creators who insist on respecting the audience and strive to discover "good" stories in life.
