, it's another Monday. Last week, domestic entertainment naturally didn't have much news, but you can still take a look at some information that you may have missed.
Douyin has new moves in movies. According to public information, Beijing Zijiao Network Technology Co., Ltd. is applying for the registration of 2 trademarks of “Douyin Movie Tickets”, which is following the acquisition of ticketing platform Yingtopia in December 2021. , a signal that Douyin continues to enter the field of movie ticketing. The release date of
"Avatar 2" in North America is approaching, but judging from the latest information, the length of the film will reach 190 minutes, more than 3 hours, although slightly shorter than Cameron 25 years ago, the film "Titanic" , but still half an hour longer than the first Avatar.
"Douyin Movie Tickets" trademark registration
According to public information on government affairs, Beijing Zijiao Network Technology Co., Ltd. is applying for the registration of 2 "Douyin Movie Tickets" trademarks, which are classified as education and entertainment, and advertising sales. At present, the trademark is still under application. state. The suspected controller of Beijing Zijiao Network Technology Co., Ltd. is Douyin Group (Hong Kong) Co., Ltd.
has speculated that this is a strong signal for Douyin to continue to enter the movie ticket sales track. Douyin's idea of releasing its own user volume advantage and grabbing market share from the existing "Mao Tao" is quite obvious. Although, this is obviously not an easy task.
In recent years, ByteDance/Douyin's investment in movies is obvious to all. Except that Douyin has become an indispensable part of movie marketing as a short video platform, although Douyin has not publicly promoted its entry into the "upstream and downstream of the film industry" , but in fact there have been substantive actions upstream and downstream.
For example, among the Spring Festival videos in early 2021, Beijing ByteDance Network Technology Co., Ltd. is the twelfth largest producer of " Chinatown Detective 3", and Beijing Weibo Vision is the "Bear Infested: Wild Continent". "The twelfth largest producer, Douyin Culture (Xiamen) Co., Ltd. is the fifteenth largest producer of "Assassination of Novelists".
And since then, Douyin has become the main producer of some movies, such as "Midsummer Future" in the summer of 2021, Douyin Culture (Xiamen) Co., Ltd. is the third largest producer. Among the movie plots, Douyin platform itself even plays an important role.
In December 2021, ByteDance acquired the ticketing platform Yingtopia and planned to create an online ticketing service, which was already regarded as a key move for Douyin to enter the downstream of movie tickets.
Domestic game revenue declined in the third quarter
Last week, gamma data released the "2022 Third Quarter (July-September) Game Industry Report". Data shows that from July to September 2022, the actual sales revenue of China's game market was 59.703 billion yuan, a month-on-month decrease of 12.61% and a year-on-year decrease of 19.13%. According to the specific data of
, the actual sales revenue of China's mobile game market was 41.643 billion yuan. , the month-on-month decline was slightly smaller than the previous quarter; the actual sales revenue of China's self-developed games overseas market was 4.262 billion US dollars, down 3.91% month-on-month, showing a downward trend for four consecutive quarters.
"The decline in the revenue of the game industry" is a relatively complex problem. On the one hand, the business bottleneck of the game industry is a worldwide problem. Previously, the International Data Agency also predicted the decline in the revenue of the world game industry in 2022; on the other hand, the game revenue The decline of the game industry is not just a problem of the game industry. When players face relatively large economic pressures, it is natural that games, which are the high-level needs of the pyramid in Maslow's theory of needs, are given up first.
After "Genshin Impact", whether in terms of business or game quality, there have been no phenomenal works in China in the past two years, and it is even more difficult to "stimulate consumption".
"Avatar" is 190 minutes long
According to foreign media, James Cameron 's "Avatar 2: The Way of Water" has been confirmed to be 190 minutes long, more than 3 hours. The film has now been confirmed to be released in North America on December 16, and there is currently no clear introduction news in mainland China.
as historical levelIt is also a movie that evolved the viewing behavior from the hardware. The first "Avatar" was released in North America on December 16, 2009, and landed in mainland China in January of the following year. Including the re-screening after the epidemic, the global box office of "Avatar" has exceeded 2.9 billion US dollars, making it the champion of global film history.
released after 13 years, "Avatar 2: The Way of Water" still has a strong cast, in addition to James Cameron, the starring lineup includes Sam Worthington , Zoe Saldana , , Sigourney Weaver, , , Kate Winslet, , Michelle Yeoh, David Thewlis, Vin Diesel and other big-name stars to help out. Compared with the $237 million production cost of "Avatar 1", the cost of "Avatar 2" reached $310 million.
Of course, "Avatar 2" won't be Cameron's longest film, the 1997 North American release of "Titanic" was 194 minutes long. Judging from his previous remarks, Cameron himself is not particularly concerned about the length of the film as a director. He once publicly stated that "I don't want to hear anyone bemoan the length of the film", "I have seen my children sit down and watch 5 episodes in a row. TV series, 1 hour per episode".
Meta Metaverse number is only half expected
According to foreign media's interpretation of Meta's internal documents, Meta's virtual social platform Horizon Worlds is far from reaching its target expectations. The
document shows that Horizon Worlds initially set a monthly active user (MAU) target of 500,000, but it has only completed about 200,000, and is still 300,000 away from the target. What’s more serious is that the number of users is still declining. The document also mentioned that most users will not use it again after logging in for the first time. The internal document also complained about itself: "An empty world is a sad world," Zuckerberg said when
changed the company name from Facebook to Meta. It has been announced that the company will fully enter the metaverse . However, after the name change, some of the previous remaining problems were not resolved, and various follow-up problems followed one after another.
On October 12th, Meta just released the latest VR hardware equipment at the Connect conference, and announced the launch of the web version of Horizon Worlds, and the avatar in it has been improved.
Meta's Metaverse road will not stop due to some setbacks in the short term, but this year, Meta's share price has dropped by 60% compared with the same period last year, and there are some layoffs in the middle of the year. According to Meta's financial report, Meta's virtual reality division will have a total revenue of about $2.3 billion in 2021 and a net loss of nearly $10.2 billion.
