, " Sanyue has a new job " came out of the circle by word of mouth, and later "Capsule Project" was called the Chinese version of "Love Dead". This fall, the content produced by station B has become more beautiful.
In fact, since " Wind Dog Boy's Sky " in 2020, the series produced by station B have continued the reputation of "small but beautiful" in irregular updates.
Film and Television has counted 8 episodes produced by Station B, and found that , a platform dominated by the main up culture, is quite different from Aiyou Tengmang in terms of episode content preferences, production ideas and business operations.
The romantic reality of light joy and healing
From the overall tone, these dramas tend to be light joy and healing.
In the theme of ancient costumes, "The Story of Delicious Food" and "The Hero Lu Xiaoyu" are based on the release of the imagination of court cuisine, and the nonsensical and funny martial arts of the middle school. Among modern themes, "The Sky of the Wind Dog" and "The Algorithm of Justice" focus on the ironic daily life of sand sculpture high school students and sand sculpture lawyers; "'s sudden vacation " is a life-style narrative, showing laughter and scolding from a female perspective.
No matter what type it is, the episodes of station B show a light texture and a relaxed look and feel. Even the heavy death theme like "San Yue" has a warm and bright background.
B station produces mainly realistic themes. In order to maintain the tone of easy healing, these dramas show three characteristics that are different from mainstream urban dramas.
One of them is to show the contradiction between social issues and reality. In
"Sanyue has a new job", Sanyue entered the funeral home and met Qin Wei. Qin Wei's parents favored sons over daughters. In order to raise Qin Wei, they abandoned their second daughter, and the eldest daughter also broke with her parents. After Qin Wei died of lung infection , the eldest sister came to Qin Wei's funeral, left harsh words to her parents and left.
Strong topics such as "Should children forgive selfish parents" can support a single episode in some urban dramas, but the grievances of Qin Wei's family, "Sanyue" only takes less than half an episode to intersperse the narrative .
looks for and presents the questions, but the answers are left to the audience to solve, restraint and light weight are also one of the characteristics of Xifan drama.
The second is the strong character design. The reality dramas of the B station often choose the perspective of rebellious little people, and realize the refreshing feeling of "counter-social clock" through the plot of their confrontation with life. The main characters of
"The Sky of the Wind Dog" are a group of indigenous scumbags. In the last sprint year of the third year of high school, their studies are not the theme of their lives.
When the school held a meeting, he was fighting the landlords below. When the director spoke, he stood on a high-rise building and confessed to the girl... The six teenagers were as cool as Funo and like dogs, and they were the freedom of nature that good students envy. .
The protagonist of "Sanyue has a new job", Sanyue, is not like , a fresh graduate of who wants to lie down but dares not to lie down. When she can't find a job, she makes instant noodles and plays dramas at home, and she lives at ease.
originally had no interest in body makeup, but Sanyue heard that this job could "piss off" Daozuozui's mother, and entered the door of the funeral home without a word.
These protagonists are more of the Buddhist system of "lie down for a while when you are tired", or the mavericks of "those are all good, but I don't like them". Their life choices that are not at the same frequency as the social clock are both self-reconciling and soothing to the audience's nerves. The third feature of
B's reality dramas is the narrative bias of the flow of life.
"Sudden Holiday" is a typical comedy of fragments of life that relies on characters to drive the story. The exaggerated and dejected durian is the biggest hook of the whole drama. Although the drama seems to just show the casual life of durian at random, there are many small reversals and small changes.The details, her wit to resolve the dilemma when facing her ex and colleagues, the loneliness and loss when she was withdrawing from the complicated life, can all enter the hearts of the audience.
"The Algorithm of Justice", " Double Mirror " and other suspenseful themes involved in the case did not appear in the form of strong plots.
"Double Mirror" uses a suspicious case to bring the fate of the two girls together. The life experience and emotional changes of the two heroines in the play account for a higher proportion than the case itself.
"The Algorithm of Justice" adds a lot of life dialogues in addition to the case. The collision between the poisonous "Daddy" and the rookie lawyer about the values of justice is far less interesting than the two out of court. The overall relaxed and romantic temperament of the
B webmaster series stems from the unique community ecology of the platform.
The creation of stalks and deconstruction of life has always been the creative theme of the film, television, entertainment and other divisions of Station B. B station CEO Chen Rui once said in his 12th anniversary speech that the proportion of monthly active users of station B under the age of 35 reached 86%, and the average age of new users was 20.2 years old. When the most confused age meets the most convoluted age, the Z generation will naturally be eager to find life experience and warm healing from film and television content.
Focus on creativity and light weight
Due to the unique community ecology and cultural atmosphere, the commercial considerations of the series produced by station B are also significantly different from other long video platforms.
The main actor and producer of the B station drama
First of all, the B station produces a relatively light volume, and does not do large-scale, high-cost head dramas. From the point of view of shooting, the scenes of several modern dramas at station B are all simple and concise to the naked eye, and there are few large scenes with complicated scheduling. Even the dramas of the Republic of China such as "Double Mirror" are mainly indoor scenes. On the starring lineup of
, station B has never shown its obsession with large traffic. Among the leading actors in these dramas, the most well-known is "Sudden Holiday" female lead Kan Qingzi , Kan Qingzi has representative works such as "Sparrow" and "Dear Inn" in the field of drama variety. Most of the other leading actors are new faces, and most of them play supporting roles in platform dramas outside the B station. For example, Zhang Nan and Sun Yihan , the two leading actresses of "Double Mirror", are the first time to be the heroine of the drama. The popularity of the starring
limits the exposure of the episode to a certain extent. Several long dramas at station B that have successfully broken the circle did not rely on people to lead the drama. In addition, station B has a more Buddhist attitude in the promotion of drama series. The breakthrough of each drama basically depends on the user's tap water first, and word of mouth slowly Fermented to Douban , and then attracted the attention of various film and television from the media and finally achieved full platform dissemination.
In addition, when B station chooses a partner, the standard is also very different. Judging from the producers that has cooperated with at station B, there are star companies such as Huanxi Media , which are famous for film production, companies such as Wannian Pictures that have risen from high-quality online dramas, and dramas such as the Great Hidden Light. An artist agency with fewer representative works. When
was founded in 2017 as a hidden light, its artists include Feng Shaofeng , Yongmei , Miao Miao , etc., and the representative screenwriters are You Xiaoying (" My Sister ", "Blind Love") and Ami (" is forever "). "Sanyue Has a New Job" is one of the few attempts in long dramas by Da Yinguang.
cooperated with station B to produce "Sudden Holiday" Wannian Pictures, once " Undocumented Crime " " The Hidden Corner " has performed well on the short suspense track, but "Sudden Holiday" belongs to Life-style female themes are not the comfort zone of Wannian Pictures. When the drama
was broadcast, the pioneering and breakthrough in creation caused a lot of discussion among fans. At present, there is still no female life drama on the market that can match it.
It can be seen that the attitude of Bilibili towards partners is inclusive and open. Projects that are difficult to pass on other platforms due to the innovative script, transfer to station BThere may be different gains.
B station's demand for content creativity also stems from its unique user ecology. Station B is an ACG (animation, comic, game) video sharing website, and has gradually developed into a platform where copyrighted content at home and abroad and user-uploaded content coexist and co-prosper. Its users have a high degree of differentiation, like to accept new things, and have a very high degree of support for the platform. Loyalty, therefore, it is easier for the series produced by station B to be recognized by users on the station.
In-site ratings of episodes produced by B station
Since the first quarter of last year, value-added service income (including large membership income) has become one of the largest revenue sources of B station. Enriching exclusive copyrighted content is the key to increasing the retention rate of members. The live-action drama series " Fengling Yuxiu " and " Time Agent " under development at station B are all adaptations of popular animations on the station. These works of are placed in other The platform is definitely not a big IP, but it has extremely high user stickiness in station B.
In addition to enriching the content inventory, the long-running drama of station B also promoted the prosperity of the second creation in the station in disguise. The copyright restrictions of
long video, so that the and works of UP masters in the film and television area are often forced to be taken off the shelves. The richness of high-reputation drama series has injected the source of living water into the second creation, and the second creation will in turn boost the original drama. The popularity of going out of the circle will ultimately achieve a three-way win-win situation for users, platforms, and drama creators.
B station "Sanyue has a new job" "Sweet Pepper" CP related output competition track. As for whether it can continue to stylize output in long episodes, it depends on the subsequent investment strategy of station B in the "cost reduction and efficiency increase" period.
【Text/Kwai Chung】
