Content from: GameLook
The source of the image and text is the same
With the rapid development of the game industry in recent years, the influence of game IP has grown significantly, so game IP can often be seen in many films and literary works.
is the so-called interlaced like mountains. Due to the lack of understanding of game products and industries, many oolong incidents have also occurred. It was pointed out by players that there were a lot of prejudice and stereotype content, and at the same time, it was also suspected of infringing on "Love and the Producer", which caused huge controversy.
concluded in the words of the players that the audience who played and did not play "Love and the Producer" were silent after watching it. No one was recruited, no one was offended, people sat at home with a big hat on their heads, puzzled and angry emotions quickly flooded their minds, and the majority of players began to criticize this comedy sketch, and the incident was very interesting. soon to be fermented.
On the evening of October 8th, the annual comedy contest officially issued an apology statement, saying that due to the lax creative process and omissions in copyright review, the work "Boyfriend Is Coming" not only caused deep damage to the players of "Love and Producer". The harm has also caused the public's misunderstanding of "Love and the Producer". In the future, the program team will remove videos related to this work to enhance the understanding and respect of the audit and user groups in various fields.
Subsequently, the "Love and Producer" official also forwarded the apology statement, and said that the game characters carry the long-term sustenance of every producer, and this love should never be misinterpreted.
The source of the pictures and texts is consistent with
's labeling + stereotypes, and the "bracket" provokes public anger
On the whole, the cause of the whole thing is naturally the work "Boyfriend is Coming" in the third issue of "Annual Comedy Contest 2". The
sketch tells the story of a CEO's mother urging her daughter to fall in love and get married. The daughter's setting is a bit silly and sweet, and she has a soft spot for the characters in the otome game. She introduced her mother one by one to her role as "love" in the game.
Seeing this, I believe you can already guess that most of the content in the "Yiyou" part of the sketch comes from the well-known female-oriented game "Love and Producer". For example, the name of the hero of the sketch "Hu Zeyan" obviously corresponds to the in-game In the sketch, the identity of "Hu Zeyan" is exactly the same as in the game. He is a young and promising president, and he is also the head chef of Souvenir Restaurant. In addition, characters like Bai Qi, , Xu Mo, and in the game also appeared in the sketches one after another.
The source of the pictures and texts is the same
At the same time, not only the character's design, but also some high-energy copywriting that left a deep impression on the players, such as "The stars have been picked, don't hold on tight" "My super powers" I just like you so much" and so on, and was moved to the sketch almost intact. If
is just a reference, it may not be so strongly resisted by game players. The main reason for igniting the fire of players' anger is the improper application of sketch content and the lack of understanding of the game and even the otome game player group, resulting in a large number of Inappropriate stereotype output.
For example, in the game, Li Zeyan seems to be a cold and domineering president, but he is actually a very careful, gentle, considerate and approachable person. In the sketch, Hu Zeyan only had the label "overbearing president" left. Under the actor's exaggerated body language, he only brought greasy and disgusting feelings to the audience.
At the same time, most of the jokes, stalks, and burdens in the sketch are based on contempt and ridicule. The characters in the sketch are all of single personality, no arc, , ugly or even illogical. And the sketch also shaped the heroine into a person who pursues a paper man who is almost insane, which is the main reason why a large number of players feel offended.
And at the end, when the audience thought that the sketch would carry out a small sublimation, satirizing those who are addicted to games, gnawing the old, and unable to recognize the reality, but the sketch ended the whole story flatly with the game "addicted to me", which made people watch it. I don't know the content and purpose of it.
Overall, "Here Comes Boyfriend" can almost be said to neither show the most authentic characters, arcs, contradictions, etc. of the characters in "Love and the Producer", nor excavate some deep meanings.
Audiences who don't understand "Love and the Producer" may not be able to appreciate the stalks and jokes after watching it, and they don't know what it means; players who understand the game may only have an uneasy anger in their hearts after watching it for a long time.
's comedy that was supposed to make people laugh was almost impossible to laugh at. The whole sketch became a complete disaster. Therefore, after the show was broadcast, a large number of netizens came to the official blog to ask for an apology.
The source of the pictures and texts is the same
It is worth mentioning that just after the broadcast of the show was a huge controversy, a staff member of the "Boyfriend Is Coming" sketch actor brokerage company responded and counterattacked, but the content of the sketch was suspected of infringement Problems and controversial content are not discussed, which further intensifies the contradiction between players and the program team and sketch writers.
The source of the pictures and texts is the same.
saw that the contradiction was further intensified, and there was the content mentioned at the beginning. The variety show officially announced that "The Boyfriend Is Coming" has not been promoted, and will take down the video and issue an apology statement. So far, this time The Oolong incident also temporarily came to an end.
's joking is not nonsense, and the adaptation is not a random compilation of
's review of the entire incident. The reason for this oolong is actually largely derived from "old-fashioned" ignorance and stereotypes.
On the one hand, as one of the most representative products of domestic female Xiangotome games, although each character in "Love and Producer" seems to have a distinct personality, there are complex emotions behind the label, and this is actually true. This is the attraction of otome games, they accompany the player like a flesh and blood person.
The source of the pictures and texts is the same
For example, although Li Zeyan is the president in his identity, he has a strong sense of "overbearing president", but as the players said, these explicit labels are not exactly what these B game players like in the game. The fundamental reason for the Paper Man is that players like the beautiful qualities he shows after putting aside these labels, from Li Zeyan to Bai Qi, Xu Mo and so on. Obviously, the makers of the sketch did not study these things too deeply.
It is true that in life, you may never meet people who are as perfect as in the game, but the game uses such a unique form of interaction and the shaping of characters to intensely grow and advance players.
On the other hand, liking otome games is nothing to demean, just a normal hobby. In the words of the players, the paper people in the game used to be the white moonlight in their hearts, but now they are talked about in a contemptuous and demeaning manner, smashing the white moonlight in the player's heart, and disrespecting the player's personal preferences, This is an offense.
The source of the pictures and texts is the same
More importantly, as a comedy, "The Boyfriend Is Coming" neither has a relatively clear theme, nor does it have much witty and interesting content. In the words of the players, the most ridiculous thing about this comedy is that there is nothing funny about it. Even if the controversial content is aside, "not funny" is "original sin". Oolong incidents like
can't help but remind GameLook of the controversial TV series " you are beautiful when you smile " a few years ago. The drama also completely deviates from the real appearance of e-sports. After the broadcast, the only thing left is A scolding and chicken feathers all over the place.
Of course, in addition to this, "Annual Comedy Contest" is a popular online variety show with a small reputation. Its main audience is young people, and most of them are female users. For the same young audience and mainly women. Users are the main ones, and the user groups of the two obviously overlap, and the audit flaw is also one of the reasons for this incident.
stands from the perspective of game companies. With the rapid development of the industry, games gradually enter people's lives and become a part of it. Game IP will inevitably appear in some cross-industry activities. If it is just some normal references or even cooperation, maybe game companies do not. I won't go to war, but if I step on the "minefield", it is likely to bring huge public relations pressure.
After all, in the current environment, game companies are highly sensitive to public relations, and a little bit of trouble is likely to have an impact on product operations, not to mention such references to suspected infringement.
All in all, no matter for games or film and television works, grasping the scale and respecting users is the long-term way of survival.
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