Uniqlo's exhibition tour is coming to Chengdu, and the performance is busy

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Chengdu Daily Jinguan News reporter Chen Chao

made high-performance anti-wrinkle shirts with iron-free fabrics, and the tapered and narrow profile of the efficient "smart pants" showed the figure curve... Recently, the well-known brand Uniqlo "wears" The "New Product Experience Exhibition" in 15 provinces and 15 cities across the country has landed in Chengdu, creating a new "Quality Science and Technology Life Museum" for the 2022 autumn and winter. The twelve series of new autumn and winter products that appeared on the scene integrated technology into clothing to meet the wearing experience of multiple scenes.

Uniqlo's exhibition tour is coming to Chengdu, and the performance is busy - Lujuba

It is understood that the first stop of the event will start from Shanghai on September 2. It will open the autumn and winter new product experience exhibition in 15 cities in 15 provinces across the country. With LifeWear international quality clothing and innovative experience in future stores, it will interpret the clothes of the "classic new life" of clothing suitable for life. inspiration. The

Chengdu tour also brought colorful outfit sharing activities. How to wear a coat without being out of the ordinary? Uniqlo uses textured fabrics and finishing touches to design details, and launches four major outerwear series, including urban fun and wild series and street style series, to interpret multi-faceted styles.

In recent years, green consumption has also become popular, and 100% sustainable fabric clothing is very popular among consumers. The reporter learned that Uniqlo's classic polar fleece is made of 100% sustainable fabrics, which has also become a highlight of this event. The newly launched Uniqlo polar fleece series has a more fashionable design and a softer and more environmentally friendly fabric. Its windproof fleece uses a 0.008mm ultra-thin windproof layer hard core to block cold wind and keep warm.

Uniqlo's exhibition tour is coming to Chengdu, and the performance is busy - Lujuba

In July this year, Fast Retailing Group, the parent company of Uniqlo, released its performance report for the first three quarters of the 2022 fiscal year (September 1, 2021 to May 31, 2022). exceeded expectations. Fast Retailing Group is full of confidence in Uniqlo's future performance expectations, and the Greater China region is expected to record a substantial increase in both revenue and operating profit during the fourth quarter.

's continuous store expansion has become a recipe for Uniqlo's hard work. It is reported that from May 27 to June 17 this year, UNIQLO added 17 new stores in the Greater China region in one go, mainly in Zhejiang, Shandong, Yunnan and Sichuan. Then from September 9 to the beginning of October, 14 new stores were opened in Henan, Shanxi, Shanghai, Jiangxi and other provinces and cities. This time, the autumn and winter new product experience exhibitions in 15 provinces and 15 cities across the country have successively appeared in major cities, which has also attracted UNIQLO's attention and injected strong impetus to enhance brand performance.

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