Headline Entertainment News (Hu Tutu/Text) The mighty seven-day National Day holiday has come to an end.
Looking back at this year's National Day file, the film market ended the "coldest National Day file in history" with a box office record of 1.5 billion in 7 days; in the variety show market, two ace comedy shows "Talk Show Conference 5" and "Annual Yearly" Comedy Conference 2" came out on top, but word of mouth and popularity declined significantly, which has become an indisputable fact.
In contrast to the drama market, there are more than 10 new dramas on air and new in the seven days of the National Day. But correspondingly, the lack of "leaders" in the drama market has intensified. After the
National Day holiday, what other top works will be broadcast in the drama market? What signals will they send to the market? Take a peek.
" County Party Committee " and " Rock Crazy Flowers " are about to be broadcast. In October, big dramas are coming together. For
in the drama market, October has never been an important schedule. However, due to special factors such as the "gift" schedule, there are still many top dramas this month.
In October of this year, the first to attract attention in the drama market must be a few gift themes. One is "Our Ten Years" starring a group of high-quality actors such as Bai Baihe , Bai Yufan , Dong Yong , Guo Xiaodong , etc., which has been set for October 10. The play is directed by Mao Weining , Yang Yang , Liu Haibo and many other well-known directors, the whole play is divided into 11 units, recording 11 moving moments in the ten years from 2012 to 2022, the people's sense of gain, happiness, and security have been continuously enhanced. Beautiful journey.
's "main theme + unit drama creation mode + young actors starring" is the standard for the creation of the main theme of the drama market in recent years, and at the same time, it has also spawned many excellent works. For example, the " Merit " broadcast on the National Day file last year, "Together" and the movie " Me and My Motherland " broadcasted on the National Day file the year before, all have gained popularity and word of mouth. Will
"Our Ten Years" be the next "Main Theme" boutique? The situation is optimistic.
and "Our Ten Years" are also included in the "Twenty Generations of Excellent Film and Television Exhibition and Broadcasting Activities", and Hu Ge and "County Party Committee Compound", which has been away from the small screen for five years. The play was produced by Noon Sunshine, directed by the "Noon" generation director Kong Sheng, and Wang Xiaobao as the screenwriter. It tells the story of Mei Xiaoge, secretary of the county party committee, and his colleagues to unite the people to build Guangming County.
Noon Sunshine has always been good at creating the title of "men's drama". This time, the three-time cooperation with starring Hu Ge has also made a lot of market gimmicks. It's just that after "Meeting Season" and " Ode to Joy 3" hit the streets one after another, the gold-lettered signboard of the front of the national drama seems to be no longer so exciting. Can the noon sunshine return to the period of "Parents' Love"? The market retains expectations. In the
tribute drama, "Prosecution Elite" starring Dilireba and Tong Dawei also attracted much attention. The title of the first female prosecutor in China, "Prosecutor Elite" seems to be a derivative work of " Bottom Line ", which was hotly debated in the market in September this year. It also focuses on the domestic public prosecutor's law, and also uses real cases as creative materials, even in actors. In terms of collocation, there are also traffic-oriented actors involved. It is hard to say whether "Prosecution Elite" can surpass the "one step ahead" "Bottom Line". In addition to the
tribute drama, the market has also prepared other types of works for audiences of different ages. For example, the urban inspirational theme " Light Chaser " by Luo Yunxi , Wu Qian "Three Matches", the play is based on a non-governmental charity rescue organization, tells the story of a group of people who gather for love and chase the light for love The story of people who joined the rescue team and experienced various disasters and finally redeemed each other.
is the benchmark for the Korean drama " Descendants of the Sun ", Wu Qian and Luo Yunxi, the "first love CP" who detonated the mass market in "Why Sheng Xiao Mo", can they once again detonate the topic of the drama market? to be observed.
is also the third partner of Cheng Yi , Zhang Yuxi , two" South Wind Knows My Mind " starring the actor is adapted from Qiwei's novel of the same name. The new career setting of "drug developer + surgeon" also adds a new dimension to the creation of characters in the drama market. These two pairs of "three-match" CPs, who will first trigger a heated discussion in the market? Let's wait and see. Among
's new October dramas, there is such a big drama that has also attracted much attention. One is the female theme "Rock and Roll", which is scheduled to be released today on October 11, and the other is a romantic light comedy "Ripple Heart" that tells the growth of three women.
The former is starred by Yao Chen and . She plays a middle-aged rock musician who is frustrated. The family frictions she experienced with her daughter during the day are also a highlight of the whole drama.
"Middle-aged women's life frustration + unmatched mother-daughter relationship" constitutes the eye of the whole drama, and also enriches the types of themes in the current domestic drama market. "Rock and Roll" may become a highlight of the next drama market with its unique dramatic style.
In general, this October, the themes and genres of the drama market are blooming, and young actors and Mesozoic actors have their own characteristics. According to the market trend of this period in previous years, it is very easy to produce "dark horse" works this month. For example, " My Babylonian Lover " broadcast on this schedule last year, and "Chess Soul" broadcast on the market the previous year, were all unexpected by the audience. Who will be the next "dark horse" of
? " Obsessed Like a Shadow ", "Ripple Heart" and "South Africa Knows My Mind" are all possible.
"uniform drama" and "cadre style" strike, young actors find a new transformation path?
Hu Ge, Dilraba Dilmurat, Luo Yunxi, Cheng Yi, Zhang stuff... But judging from the type of drama the actors acted in, this is a month contracted by "uniform drama" and "cadre style".
Hu Ge played the role of a grass-roots cadre in sackcloth and linen in "County Party Committee Compound". Leading colleagues, uniting the people to develop Guangming County together, and seeking happiness for the people are his basic daily routine and the theme throughout the whole drama. Whether Hu Ge's performance in the play has the demeanor of a grassroots cadre, we don't know.
But what is known is that since the introduction of traffic-oriented actors in more than two tribute dramas in the past two years, the "inclusion" of young actors has become a common topic in the entertainment market. "Outside the show" Yi Yangqianxi , Hu Xianxu and other young actors applied for the topic of "civil servants" and were once boycotted by the town's quizzers; "inside the show" many wore military uniforms, uniforms, and even cadres' clothes The young actors also staged the style of contemporary young civil servants in the play.
The market basically holds two attitudes towards such works. One is that there are definitely many young actors who lack masculinity. They have negative emotions about their creative attitudes of rubbing grease in the play and abusing filters in the later stage; another voice is that the addition of young actors has enriched the visibility and even commercial returns of such topics. In terms of drama creation, this is not intended to be a happy event.
The famous director Liu Jiacheng once said in an interview with Guangming Daily , "I don't oppose (the use of) traffic, but I oppose the only traffic theory." This means that many current gift themes, or play For serious themes under the banner of "uniform" and "veteran cadre", in addition to the need to introduce new faces at the main creative level, it is also necessary to rationalize "traffic" in the content of drama creation.
This is one of the issues that need to be vigilant in this year's works with related elements such as "uniform drama" and "cadre style".
Noon Sunshine, Happy Century , Huace Film and Television ... Who will be the king behind the scenes?
From the production company behind the scenes, this is also the month of the highly watched series. In the list of new dramas to be broadcast in October, listed companies Huace Film and Television, Huanrui Century have surfaced, and Noon Sunshine has a considerable position in the drama market, and has created "Twelve Hours in Chang'an", " Fengqi Luoyang ", etc. Many suspense-themed blank films are also included.
In addition, BingThe four major platforms of Aiyou Tengmang, which have the effect of "reducing cost and increasing efficiency", also launched at least one platform-only drama this month. This October drama market is very lively. What
needs to emphasize is that in the past two years, due to the overweight of the main theme, it has become a common phenomenon that government agencies such as the Supreme People's Procuratorate China Procuratorate Press have entered the bureau. At present, the "Prosecution Elite" in the to-be-broadcasted drama and the upcoming "Bottom Line" are the first producers to be the first producers, which ensures the professionalism and creative standards of law enforcement to a certain extent.
However, in terms of the company's drama production capabilities, "County Party Committee Compound" created by Noon Sunshine undoubtedly has the best chance of winning. Although as mentioned above, the "Noon Drama" has repeatedly missed in the past two years, but the tough combination of "Kong Sheng + Wang Xiaogun" guarantees the quality of the drama to a certain extent.
Huace Film and Television is the leading company that entered the field of "gift drama" earlier among these listed companies. As early as the opening meeting of Shanghai TV Festival in 2019, Zhao Yifang , president of Huace Group, once said that "the main theme works within the company have been expanded to more than 30%."
However, only from the main theme dramas handed over to the market Judging from the works, the reputation established by Huace Film and Television in this field still relies on "volume". For example, " Orange Age " and " Entrepreneurship Age ", which have been handed over to the market in recent years, failed to resonate with the market in terms of creative standards.
On the contrary, Yaoke Film and Television, which does not have a large number of creations in this type of subject matter, will gain a firm foothold in this type with a "Together" in 2020. Huace Film and Television's "main melody" creation path still needs to strengthen the reputation of its works.
Huanrui Century is the more volatile one among these companies. From the solution of core artist Yang Zi , to this summer's " Agarwood " whose performance was inferior to several other ancient puppet dramas in the same period, there is obviously not much time left for Huan Rui Century.
This time, the Q4 quarter performance was suppressed by "South Wind Knows My Mind" starring Cheng Yi and Zhang Yuxi, and the situation is not optimistic. After all, Cheng Yizhi's fan appeal for modern dramas has not yet been established, and Zhang Yuxi, who is also his own artist, can only play a role in unknown online dramas. The CP effect of the two may not help Huanrui Century to complete its year-end performance.
From a comprehensive perspective, in the October drama market, from the perspective of the latitude of the behind-the-scenes production companies, the noon sunshine of "national drama door face" still has a good chance of winning. Huace Film and Television, Huanrui Century, Liubai Film and Television, and even the major platforms headed by BAT, when the landlord's family has little leftover food, it is not uncommon for them to come up with customized dramas to satisfy their hunger.
In October, will the drama market break out to a new high like the "summer season"? Please be patient. After all, the traffic of the younger generation such as Hu Ge and Di Lieba is enough to ensure that many works are not lacking in popularity.
