Source of this article: Times Finance Author: Wang Yan
Image source: Tu Wo Creative
From opening a brokerage company to Yang Mi who signed Dilireba , to Renquan who invested in rocket research and development and opened a hot pot restaurant, and then to Huang Xiaoming , who has worked for dozens of companies, it is nothing new for entertainment stars to invest in side jobs outside the stage and screen. For a long time,
opened a hot pot restaurant and was the first choice for many celebrities to do business. However, with the explosion of well-known star chain hot pot brands such as Xianhezhuang and other well-known hot pot brands, they turned their attention to another business - selling tea.
In September of this year, Li Yapeng , who was in deep debt crisis, sold tea produced by his company in the live broadcast, and the price was high. A box of tea with a net content of 60 grams sold for over 700 yuan; 10 years ago, kung fu superstar Jet Li established a company to convey the concept of Tai Chi culture and health preservation, while selling cultural and creative products such as tea. In addition, Na Ying , Qi Wei and other well-known artists also sold tea products.
In the view of brand planner Wang Cheng, low cost and high price are the main reasons why many celebrities and celebrities "earn extra money" by selling tea.
"Like liquor, the profit of tea is not very transparent. A box of tea may cost less than 100 yuan, but if there is a star's halo, supplemented by exquisite packaging, these teas can even be priced at 1,000 yuan. Yuan." Wang Cheng told Times Finance.
Li Yapeng joined the tea seller
After years of fading out of the entertainment industry, Li Yapeng was in debt crisis. In July this year, the Beijing Third Intermediate People's Court made a final judgment on Li Yapeng's "40 million yuan debt" case, dismissing the appeal of Li Yapeng and his brother Li Yawei , and upholding the original judgment. At the beginning of September, Lijiang Snow Mountain Investment Co., Ltd., Sunshine Yibai Real Estate Group Co., Ltd., and Weifang Sunshine Yibai Real Estate Group Co., Ltd., which were held by Li Yapeng, added information on the persons subject to execution, and the execution target was about 450 million yuan.
Li Yapeng turned and became a member of the army of celebrities selling tea. On September 10th, during the Mid-Autumn Festival, Li Yapeng started a live broadcast on Douyin , and among the products on the shelves were tea products produced by his own brand "School Made".
Times Finance noticed that the tea sold by Li Yapeng is mainly white tea , with prices ranging from 80 yuan to 725 yuan. However, the sales volume of Li Yapeng tea is not high. As of September 29, in its official Douyin store, the highest-selling product was a white tea tasting product, priced at 80 yuan/box, with a total of 413 units sold, while Baihao Silver Needle priced at 725 yuan/box Only 46 orders were sold.
Tianyancha shows that the operating company behind the academy is Beijing Zhongshu Yilian Network Technology Co., Ltd., the actual controller is Li Yapeng, and the beneficiary shares are 66.67%.
Hong Kong actor Mo Shaocong has made the tea business the ultimate. He has his own Pu'er tea garden in Yunnan and opened a tea house called "Baoguantang". Although he has completely faded out of the entertainment industry in recent years, he still promotes his tea on Weibo from time to time.
In fact, as early as 10 years ago, selling tea was already one of the choices for celebrities to engage in side jobs. In 2011, Jet Li founded Tai Chi Temple in Hangzhou, Zhejiang Province. Tai Chi Chan Yuan has opened an online store selling cultural and creative products and health food, including tea. According to media reports, Jet Li made a special trip to Jingmai Mountain at the junction of Menghai in Yunnan, Pu'er and Myanmar, and selected the local high-quality old tree Pu'er to supply the Taiji Zen Garden.
At present, the official WeChat flagship store of Taiji Chanyuan is still selling Xiaotuo tea, Pu'er tea and other teas. Among them, Taiji Chan Tea Chan Blindly Pu'er Tea is priced at 999 yuan. Why does
clearly love selling tea?
In addition, well-known artists such as Na Ying and Qi Wei also sold tea products. In 2017, Naying launched musical herbal tea, which has as many as 12 flavors and costs less than 50 yuan per box. In order to promote their own herbal tea , Na Ying also played crowdfunding, and raised more than 500,000 yuan in total.
Qi Wei will launch "Qi Wei Tea Bag" herbal tea in 2021. The product has 8 flavors, and each box is priced at around 50 yuan. And Cai Lan , known as one of the "Four Talents in Hong Kong", also launched a hug tea based on Luo Han Guo. It is not difficult to understand that
stars are keen to sell tea - the threshold for tea sales is low, and it is easy to standardize management and promotion. The most important thing is that celebrities bring their own traffic, which can bring a halo to the tea brand.
Yunnan tea dealer Zhang Wenqi (pseudonym) told Times Finance: "Tea itself has little storage pressure, and it is a commodity second only to antiques. What defines their price is the brand appeal, including the popularity of the brand founder." He believes that, to a certain extent, tea culture has a certain similarity with the star-chasing culture in the entertainment industry, and only those who are heavily involved can appreciate its value.
In recent years, affected by the epidemic and other factors, the overall tea market has been sluggish, with excess tea production capacity and high inventory, which has also provided conditions for celebrities to purchase tea at relatively low costs.
"There are not many people receiving tea in the whole market. Many teas cannot be sold at a reduced price, and the market demand is shrinking." Zhang Wenqi estimated on Times Finance, taking Pu'er tea as an example, in the past year, there should be 200 tea merchants in the hands of the society 10,000 tons of tea stocks. He believes that stars in the entertainment industry have a huge fan base, and under the influence of stars, tea that sells poorly may be transformed into a sought-after product.
