Recently, I believe that everyone's social media has been "screened" by a TV series and an actor.
opened the hot search on Weibo, he opened the video playback platform, he opened the search engine, opened the WeChat public account...
also! Yes! ! he! ! !
That's right, this TV series was even reviewed by People's Daily Online - "The East of Xiba District"... ah no, it's "Gentlemen of East Eight District ". The show finally came to an end recently. Screenshots from
People's Daily Online Sharp Comments
"Greasy, suspended, embarrassing, and too offensive to women", it received bad reviews when it first aired, with a Douban score as low as 2.4.
and no one thought that this rare low score was actually the highest score in this work. Some netizens recently discovered that the Douban score of "Gentlemen in the East Eighth District" has been reduced to 2.1, which is below the lowest score of the domestic drama of the year.
"Gentlemen of the East Eighth District" Douban score
good guy, this is really an epic bad movie...
We can see that there are 176048 people watching the movie, and there are 96.7% of viewers gave the show a one-star rating after watching it. I am really curious. Man, how bad is this? ? ?
Attention, high energy ahead - friends with poor psychological endurance, sit tight and support them! What inspiration does
's first bad movie of the year give to marketers?
First, the copywriting is greasy, the three views are ruined, vulgar and disrespectful to women
this...is this a girl in PUA right? Shouldn't people be equal and respect each other? Why put yourself in a high position...I don't understand, I really don't understand.
also chatted up with foreign ladies and called them "win glory for the country"...
is still here in 2022, and I would like to ask which normal audience would empathize with ?
In addition, there is also "Sailors can't just need a dock":
Objectification of women, distortion of three views, PUA objects...
really can't say such things without cerebral thrombosis in ten years. The same goes for
in marketing. Before , a tweet published by the Procter & Gamble official account once said that "women's foot odor is 5 times that of men", deliberately created women's anxiety, but then was fined 700,000 for insulting women.
The copywriting not only has no scientific basis, but deliberately describes women so unbearably to create topics and attract the attention of the audience, which can be said to be very vulgar.
Second, clichés, trying to poke the pain points of new audiences with old thinking A quarrel broke out between the male and female protagonists, one foot slipped, and the two of them spun around for a while, then fell to the ground, and their mouths touched each other...
was so exciting when I was a child, but in 2022, I didn't expect it to be used in TV dramas This routine.
don't read it,The author's expression is the same as everyone else's, three-point ridicule, three-point cool, four-point indifference: "This is it?" The episodes of idol dramas more than ten or twenty years ago have not caused any waves in the author's heart. The market competition of
is becoming increasingly fierce. If we cannot adapt to market changes in a timely manner, it will only be futile to work hard in the wrong direction. We must understand that traditional marketing concepts cannot adapt to modern marketing concepts, and marketing thinking and methods must also keep pace with the times. The old methods cannot adapt to the changes of the times and have no effect, but will cause consumers' disgust.
Third, out of reality, unrealistic, misunderstood the audience's ideas deeply needs? The hero and heroine met for the first time. After they woke up, they woke up from the bed. Which girl would first sit on the bed calmly and see a strange man who appeared out of thin air on her bed from head to toe, and then start screaming? The logic of this is too unreasonable ...
claims to know very well the Zhang Han of the post-90s audience , and self-righteously puts such old-fashioned ideas and bridges into the play , IMHO, looking at this rating, I know that no audience will buy it.
2, eating instant noodles in a taxi? ?
I don't know if the screenwriter (Zhang Han) has never taken a taxi or worked, but I can think of the plot of eating instant noodles in the car while taking a taxi...
is carrying a bowl full of The instant noodles of the soup were sitting in the speeding taxi, and a quick brake soup spilled all over the body, and also spilled on the seat cushion of the car. The driver also apologized to him at this time...Apologize? ? ?
As a normal taxi driver, if you drink too much and get in the car, he will already say "Two hundred in the car" without you opening your mouth. Will you also let you carry a bowl of instant noodles and let you sprinkle a car? car wash fee can be offset with instant noodles or what...
Therefore, still needs to be close to the audience's life in order to make products that everyone likes.
is like the pinnacle of the domestic sitcom " Martial Arts Gaiden ". The main actors and the director pick out the details over and over again in the studio, and even the eating scene in the play is the real food of the actors. During the shooting, I really spent the night next to the studio, and the effect presented was very natural and real. Because they are close to life and grounded, they can make works that the audience likes.
Alas, there are too many flaws in this show, let's talk about it here today!
This Douban score is 2.1, the only value of a god-level rotten drama that has fallen below the lowest rating of domestic dramas of the year, maybe it is to help marketers avoid lightning. All marketing dry goods, holiday copywriting, welcome to pay attention to Guangzhou Shenying Network Technology Co., Ltd.!
