" coat brother ". Today, his fame is not as good as it was in the past, replaced by his son Zhu Xiaowei, ex-daughter-in-law Chen Yanan and current daughter-in-law Chen Meng.
Zhu Xiaowei looks simple, honest and honest, but in fact he is very lucky, so he divorced Chen Yanan, and now he has a new marriage partner, Chen Meng, and the conditions are very good in all aspects. , spent a lot of money, and this time it became the focus of netizens' complaints.
originally thought that the old story of the old Zhu family would gradually fade away with Zhu Xiaowei's second marriage. Unexpectedly, recently, some netizens broke the news that a kind of "Zhu Zhiwen wine" appeared on the market. This news pushed the coat brother to the hot search again.
is getting more and more outrageous. The honest and responsible Coat brother showed his true colors and launched Zhu Zhiwen wine, which was laughed at by netizens!
So, what is the relationship between Zhu Zhiwen and "Zhu Zhiwen wine"?
01
Let's talk about the name first, "Zhu Zhiwen Wine" can't stand up to scrutiny, and the more you think about it, the more wrong it becomes.
Generally speaking, when a brand is named after a person, there are only two situations. The first is a person who has made outstanding contributions to the brand, or a "craftsman" with traditional craftsmanship, such as Wang Zhi and stinky tofu , Zhang Xiaoquan knife and scissors, Zhang Yiyuan Tea House and so on.
There is also a historical celebrity, such as foreign "Ford" cars, including American aircraft carriers, all use the president's name. In comparison, the Chinese are introverted and low-key.
However, under the heavy cultural background, it is difficult for people who are over-the-top to use their own names to promote products. Zhu Zhiwen is one of them.
Here, let's talk about "to bring down the well wine industry". The wine named after Zhu Zhiwen is produced from here. I believe that there will be some kind of tacit understanding between the producer and Zhu Zhiwen.
Some netizens speculated that Big Brother Zhu is now rich and powerful. Seeing that his acting career is getting more and more sluggish, he might as well do some business in private and sell it himself. This may be the first step for Zhu Zhiwen to name the wine.
In fact, no matter what his purpose is, the quality of the product is what everyone cares about most.
searched the Internet and found that the name "Zhuzhiwen Wine" was not found, and there was no relevant information. However, some Shandong villagers said that they had seen them in rural canteens. As for the taste, although it is not a good wine, it is expensive. The price is low, (up to 20 yuan) is still very targeted for consumer groups. Since
is a niche product, the development and quality of this brand still needs to be studied, but the action of the coat brother this time is puzzling, is he trying to make money, or is it grandstanding?
From the market point of view, Zhu Zhiwen's wine is an Internet celebrity product if it sounds good, and a "OEM product" if it sounds ugly. It has only appearance and no connotation.
Some people are curious and have bought a bottle to try it. For the first time, from the packaging, the packaging of this wine is festive.
Secondly, an insider said that the quality of the wine is very average, and even the packaging cost is greater than the product itself, and Zhu Zhiwen named the product after his own name, which shows that he only cares about the reputation of the wine, not its own quality.
In fact, this is not the first time Zhu Zhiwen has been pretending.
As early as 2021, he once participated in a wine tasting conference. In the photo, Brother Zhu was wearing a suit that did not suit him. He held a wine glass in his hand, drank it, and began to evaluate.
"sour, sweet, and a little bit bitter"......
's comment is pertinent enough, I used all the "sour, sweet and bitter" in my mind. After saying this, the man next to Zhu Zhiwen grinned and kept looking at Zhu Zhiwen with a funny expression, but he didn't communicate before. Seeing this,
netizens said: As long as I am not embarrassed, others will be embarrassed.
pretending to be classy, laughing off the wine tasting words, farmers pretending to be heroes, pretending to be Jiang Dana, it seems that Oscar owes Zhu Zhiwen a trophy.
Including Zhu Xiaowei's second engagement, Zhu Zhiwen bought 28 boxes of Jiannanchun with a total value of more than 80,000 yuan, very particular.
In fact, if "Zhu Zhiwen wine" is really good, Zhu Zhiwen can use his own wine to entertain relatives and friends. After all, this advertisement can let people all over the country know, and it is much better to kill two birds with one stone without spending a penny.
The author would like to say that if Li Moufeng and Wu Moufan had the heart of Zhu Zhiwen, they would not be able to enter if they were killed.
always revolves around some topics, such as "has been bullied by the villagers and never moved", "deceived by his daughter-in-law Chen Yanan", "allowing villagers and even tourists to come to his house to photograph him" and so on.
As a farmer, what topic can Zhu Zhiwen have? These actions are actually mutually beneficial and coexisting.
From the point of view of interests, a series of actions such as not moving after becoming famous, being deceived by his daughter-in-law, and building a cultural road for his hometown will definitely bring traffic to himself.
Zhu Zhiwen seems to be stupid, but he is actually smarter than anyone else. He knows how to use the dividends in front of him to create value for himself. This "Zhu Zhiwen wine" incident is just one of his strategies, so no one should be surprised.
I have to say that although he looks simple and honest, Zhu Zhiwen is the master of marketing. After finishing his Wen Road, he will start selling Zhu Zhiwen wine. Are you right?
