"The data has exploded. From this afternoon (and October 22), the official announcement was made and the "Issuance Notice" was officially announced. The growth rate of pre-sales is comparable to "Reunion 4". It is expected that the pre-sale results on the first day will easily break In the end, it is expected to hit the 300 million mark on the first day."
This year's Chinese film industry wants to see the highest index of the film "Youth in Youth" was finally officially finalized on October 22, less than three days before the film was released. Although this is not the shortest time between setting files, it is definitely the shortest time for key movies. Needless to say, the influence of
films is of course second only to "Avengers 4". It is hoped that it will be the first film this year to have an index of over one million. The withdrawal of the summer file was once regarded by the industry and outsiders. The biggest loss for domestic films this year.
’s "Young You" is definitely not the first film to be hurriedly set. There are only three days left. For any film, his publicity period is doomed to be insufficient, so "Young You" really needs to use "human flesh". "Express" to airborne copies? What kind of far-reaching significance and influence does he have on the Chinese film industry?
hastily set the files, which is a "test" for the Chinese film industry and related industries
"There are three days left, do I have to copy them by human flesh express?"
This is some moments after the announcement of "You are a teenager" Waiting for the professional "Thousand Paper Cranes" questions. In the past, China Film and China Film and Television usually had to send hard disks to various movie studios about 10 days in advance (usually SF Express’s time efficiency is 5 days nationwide). Despite the fact that the number of domestic movie studios has already exceeded 10,000, as long as there are no violations in the movie theaters, China Film and China Film will deliver the hard drives almost in time.
▲The rush of "White Deer Plain" was far more difficult than that of today's "Young You"
"I remember that the first human flesh should be "White Deer Plain". At that time, China's release of the wind and dust servants came over from the Imperial Capital. Several movies in our city The city manager gathered in the hotel in the city center to wait. When the release manager came with the life-saving film, I cried."
Although China’s express delivery industry is already very developed, it must be delivered within three or two days. It is still relatively difficult to deliver 10,000 hard drives to the national studios quickly, so the effective arrival rate of the distribution through the human flesh express of the resident and regional distribution managers is very amazing.
▲Hua Xia is rushing to produce the hard drive for the movie "You Are Young"
. I would also like to thank the rapid development of China's film industry in recent years. At present, Huaxia can quickly and efficiently complete the production of large quantities of hard drives in a relatively short period of time. At the same time, the layout of the resident issuance will also enable these hard disks to be delivered at the second-line speed to 24 hours express delivery, and in the third- and fourth-line areas, 72 hours.
From an industrial point of view, first- and second-tier cities have the strongest ability to produce tickets and real estate in the first week of the first day. Therefore, they rely the most on the timeliness of movie hard disks, and the impact of the three-fourth five-year period is slightly slower, but key films can be delivered by express delivery + The mode of resident placement is issued quickly, and delivery will be prioritized based on regional heat, which will more effectively ensure the reasonable placement of hard disk movies.
"This is not a difficult task for China Film and China Film and Television Corporation. Staying up late is not just about making announcements. It is also normal for them to stay up late to make offers. After all, this is their essential work. The strong enthusiasm has attracted the attention of fans and the public." It is not enough for
to distribute hard disks. The production of corresponding secret keys and related technical support services, etc., have also increased dramatically in the Chinese film industry in recent years. . Although the growth rate of our studios is extremely fast, the number and quality of the corresponding industry service personnel has not been significantly improved, but we rely on the improvement of the industry’s own hardware ease of use and the efforts of some large companies to make this "Young You" available for three days. File, offer and arrange pre-sale and screening. Short-term announcement of
is not the same as non-announcement. Early accumulation, mid-term quality, and late breakout
"Don’t say that "Young You" was not announced. Close to one million people want to see the index. This is not just relying on thousands of papers. Crane can rise up. For any film, even if there is no news before the release, he still has a very high popularity."
only leaves "You in the Young" for three days, which seems to be too great for the film. It’s not fair, but in fact, since the announcement of the withdrawal on June 24, just one and a half months later, the film’s patch advertisement has appeared before "Walker 2", but the trailer is not online.The network platform was exposed, which shows the cautious attitude of the propaganda party.
Even if there is no more news on the Internet, even if there are some non-PSD posters that look very rough and look like a meal, generally inside and outside the industry are not optimistic that the film can return on October 25th, after all, the film’s announcement party In mid-October there will be "Crime Scene" and in the beginning of November there will be "Beneficiaries" two films to be busy. It seems that
can leave the energy, financial resources, and time for "Young You". It seems that it is better to push the New Year's or New Year's gear to the end of the year.
But all the changes were unexpected. "Once Upon a Time in Hollywood" was withdrawn for some reason, and several small films were also dealing with and lingering. In the 42nd week of this year, it failed to accept the popularity of the National Day file. All three new films failed to break. 200 million. There is not much time and opportunities left for Chinese films. Both the performance of related departments and the opportunities that the filmmakers urgently need have emerged.
"Like "You are a young man" and "Yai Bai", the initial investment costs are high, and the cost of the two films in the summer file is at least 10 million. This (in the summer file) is already very amazing. I’ve invested, and this has made the accumulation of these two films good in the early stage, and they have accumulated enough power."
and a theater manager talked about the current "Youth in Youth" and the "Youth in the Future" that may appear in the future. "Eight Hundred", the theater manager said that Chinese movies have now reached the age of content, marketing, and ability. It is not enough to do one thing well. The early accumulation of "Youth You" is very good, and his airborne debut is even worse. It is easy to arouse the attention of his fans.
"I read two words from the pre-sale-Rebellion. This spirit is actually reflected in "The Devil Boy of Nezha". I feel countless movie fans incarnate Nezha, the kind you won’t let. In my opinion, the spirit that I want to watch makes the pre-sale of "Youth Young" very crazy." A friend of
in the film industry talked about the pre-sale of "Youth Young" and said that the current quality of the film will become The key to whether the film can break the circle in the later period, after all, the subject of the film involves "campus bullying", which is not only a taboo topic in the relevant departments, but also in the hearts of ordinary people, there will also be an invisible gap.
In other words, for "Young You", his biggest bottleneck and constraint is himself. Whether it is obstruction by related departments or not so pleased subject matter, all problems will still return to the film. The quality of the film and the level of the film's production are the key factors for whether to break the circle and achieve box office bursting in the later period.
breaks the shackles of schedule and breaks through technical barriers. After "Young You", Chinese films have to learn to change themselves.
If "Young You" can really break out in an unsatisfactory schedule, it can bring more than just meaning A breakthrough in themes and types, the in-depth development of the industry that he can bring is the most important and most worthy of our attention. It also has extraordinary significance for ordinary fans.
In the past, the mainland film market and mainland film companies relied heavily on schedules. A year was divided into several big schedules and several small schedules. The big schedules could only be controlled by big companies, big investments, and big head movies. Occupation, small and medium schedules and some gaps, often occupied by Hollywood blockbusters. The actual space left by
for many domestic films is very small, and everyone usually has the mentality of "blind cat and dead mouse" to bet on the schedule.
We have indeed seen that none of the domestically produced films in the Chinese film market are released on non-critical schedules. "Later Us" also took advantage of the May Day holiday to some extent. In addition, the total number of films exceeding one billion It will be judged to rely on domestic film protection month.
If "Youth in Youth" can score 1.5 billion + or even higher box office results in the favorable schedule of non-traditional Chinese films, from another perspective, Chinese films can rely more on content, marketing and commercial methods regardless of schedule. It will be more beneficial to the balance of Chinese film schedules and the rationality and redistribution of film schedules in the future.
Again, this time the sudden withdrawal is "Once Upon a Time in Hollywood", which is not very popular. "You are a teenager" will undoubtedly match several "Once Upon a Time in Hollywood". If there are other unexpected factors in the future, When the more popular Hollywood blockbusters suddenly withdraw, we will have the ability, preparation, and experience to replace them with higher-quality domestic films.
This is not alarmist or unfounded, But it is something that can happen anytime and anywhere, especially during the general election period in the United States, including the Taiwan region will also enter the election period. The crisis in Hong Kong has not been eliminated for the time being. These are for many imported films, Chinese Taiwanese Hong Kong films and some Co-production films have a certain impact, which is what we need to be vigilant and pay attention to. After all,
's current Chinese films are still a business. "You are a young man" suddenly airborne. It is just a regular test for the entire Chinese film. This test may be repeated in the Chinese film industry from time to time.
Some time ago, in the hit TV series "Diplomatic Storm", an American Chinese once said, "The Chinese people believe in China." Then for all of our Chinese filmmakers and Chinese audiences, our faith certainly hopes for the future of Chinese movies. Will become better and more free.
Of course, we hope that in the future there will be fewer and fewer hasty filings. Of course, we shouldn’t be afraid of anyone’s pressure on movies. The biggest advantage of China is that it will convert pressure into motivation, and it must also communicate, communicate, and learn. And get the chance to show again.
