On September 6th, Zhejiang Satellite TV "Full Screen Beautiful" 2022 autumn blockbuster communication meeting was held in Hangzhou. At this communication meeting, Zhejiang Satellite TV released major news including "Running Special Season", "The Voice 4", "The Glittering Band 2", "Ace Vs Ace 8", "The Hidden Master", "Infinite Beyond Class", "We More than 20 programs including "The Inn", as well as more than ten high-quality dramas such as "County Party Courtyard", "Big Exam", "Blossoms" and "The Right Way to Open Life", the official announced the "Z Plan" for online variety shows. ". At the same time, Zhejiang Satellite TV also formally signed a strategic cooperation agreement with , bilibili, and . The two parties will continue to explore in-depth cooperation in the joint ecologicalization of Taiwan and the Internet in terms of content resources, publicity and promotion, industrial development, data support and advertising marketing. At the opening of the
communication meeting, Lin Yong, director of Zhejiang Satellite TV, said that Zhejiang Satellite TV will never stop in its pursuit of beauty. "Making the spiritual life of the Chinese people better" is our constant mission. media" as a vision. Subsequently, Ding Mai, director and general manager of CSM Media Research, took "integrated communication, strong resonance, and new 'vision'" as the theme, starting from the data of three dimensions of large screen, small screen and integrated communication, and analyzed Zhejiang in depth. Satellite TV's "full-screen communication power" in the first half of the year.
CSM Media Research Director and General Manager Ding Mai
"full screen" connects you and me The isolation between the screen and the screen uses "full screen" as a large channel for outputting beauty. After two years, Zhejiang Satellite TV has always been at the forefront of the industry with its excellent content capabilities, and has truly achieved "full-screen beauty" in content and dissemination. Whether it is a large screen, a small screen, or a horizontal screen or a vertical screen, it can become every A person connects beautiful entrance. The full-screen communication power of
Zhejiang Satellite TV is first reflected in the attack on the large-screen TV side, and the head advantage is strong. According to the authoritative data of CSM Media Research, in the first half of this year, Zhejiang Satellite TV's CSM three-network prime-time viewing, weekend viewing, and active viewing and on-demand viewing all ranked first, and the all-day viewing steadily ranked the top two; the provincial satellite TV's variety show ratings ranked first 5. TOP30 occupies 15 seats exclusively; China Blue Theater is the No. 1 theater of provincial satellite TV with an average audience rating of 1.116% in CSM64 city.
broke through on the small-screen mobile terminal, and Zhejiang Satellite TV ranked first in popularity, with 26.2 billion minutes of small-screen viewing time (excluding TV dramas) securing the top spot on provincial-level satellite TV and taking the top three on the small-screen variety show list. Bar 10" and " Ace vs Ace 7" reached 130 million small-screen audiences.
In the first half of 2022, Zhejiang Satellite TV won the first place in the comprehensive integration communication index of provincial satellite TV dramas, and ranked first in the short video communication index of provincial comprehensive TV dramas, with the largest number of online communication and Weibo volume. The entire network has gathered more than 180 million fans, and gained more than 43,000 hot searches (including music platforms). On the two short video platforms of , Douyin, , and Kuaishou, it has won the first place in the number of fans of provincial satellite TV official accounts.
Refresh the "content" ceiling
explore multi-dimensional communication with outstanding innovation
full-screen communication power must constantly refresh the height of the industry "content" ceiling. At present, Zhejiang Satellite TV has developed three mature content product lines for full-screen communication, namely variety shows, theaters, and super nights. In addition to these three product lines, in order to meet the faster development and more complete layout of small screens and vertical screens,
has more exclusive customized service product lines for small screens and vertical screens. It is understood that the "Z Plan" for online variety shows has sorted out more than 100 online variety programs. After that, 8 tracks were divided according to the preferences of young people of the Z generation, of which 15 programs have entered the sample shooting stage. , I believe we will meet you soon.
variety shows need continuous and inertial full-screen communication. At the communication meeting, variety shows were divided into three core promotion sections: "Powerful Screen", "Creative Full Screen" and "Full Screen Plus".
's "Strength Domination Screen" promotes the leading variety shows, including "Running Special Season", "Godsent Voice 4", "The Glittering Band 2" and "Ace Vs Ace 8", which are very familiar to audiences across the country;
"Creative Arts". "Full Screen" promotes the original new variety, including the movie-level variety show "Hidden"The Secret Master", the Hong Kong drama reality show "Infinite Beyond Class", the top culinary competition show "Who is Dingchu" and the situational interactive reality show "Our Inn";
"Full Screen Plus" recommends high-quality variety The N generation includes "Youth Travels: Reasoning Season", which combines outdoor travel and game reasoning for the first time, "Walking Alone 3", a world heritage variety show and cultural blockbuster, and "Dream Chaser's Stacked Colors", which is a panorama of industry leaders. "Life", "One Table New Year's Eve Dinner 3" of Chinese New Year's Eve Totem, "Zouyou Ji 2" with a wonderful encounter with magic upgrade, and "Super Burning Food 2" of the journey of youth food shop exploration. The
TV series are continuous and high-frequency, and the theater pursues continuous full-screen communication. Therefore, when "selection", China Blue Theater focuses on selecting "quality dramas" to ensure that the works can continue to ferment. Among the repertoires released at this communication meeting are the key TV series "County Party Committee Courtyard" ( Hu Ge, Wu Yue, Zhang Xincheng ), "Big Exam" ( Li Gengxi , Zhang Xincheng ) Hu Xianxu , Wang Qianyuan , Chen Baoguo , Guo Jingfei ), Supreme People's Procuratorate key project drama "Prosecutor Elite" ( Dilireba , Tong Dawei), classic IP word-of-mouth masterpiece "Dajiang Dahe 3" ( Wang Kai , Yang Shuo , Dong Zijian), as well as large drama reserves including "Blossoms", "The Heart of a Child", "Plum Blossom Hearts", "Today's Them" and "The Right Way to Open Life".
is committed to "one brand, penetrates the whole year", which is an event-type and explosive full-screen communication force. "2023 Comedy Spring Festival Gala" and "Good Season Gala" connect traditional life, "New Year's Eve Gala" and "818 Carnival Night" connect modern life.
platform strategy upgrade
promotes 's high-quality development with excellent communication power
Not long ago, Zhejiang Radio and Television Group established a new Internet platform strategy, a new media integration communication platform created with Zhejiang Wei as the main body is about to emerge. Zhejiang Satellite TV has created "the most beautiful video media" and is about to enter the upgraded version 2.0, that is, under the premise of strengthening the penetration of large-screen content, based on the advantages of the whole network, it will create a new platform for media integration, which will spread the Power, platform power, and content power are integrated and empowered to build a new communication ecology. This will be a new mode and new species of integrated communication.
has been further upgraded from an Internet communication strategy to an Internet platform strategy, which is an all-round new attempt. Through the deep coupling between full-screen communication power, platform leading power and content innovation power, Zhejiang Satellite TV, with the internal driving force of "strive for first-class", plans new rules and regulations for "contingency situation", and builds marketing with hard work, pioneering and innovative attitude New ecology, create a new win-win situation, plan for the future, and draw a blueprint.
