author | Xie Minghong
editor | Li Chunhui
"Amateur star" seems to be very popular recently. From 0713 Kuainan, who was laid off and reemployed, to Xu Zhiyuan and Liu Zhenyun, who were reemployed across borders on reality shows, to Guangzhi and Zhisheng who broke the aesthetic bottom line of Hard Candy in the talk show troupe... They don't need to perform. What kind of special talent, what kind of shocking gossip broke out, it depends on them eating, going to work, and talking about the mountains. It is enough to be comfortable and healed, and they have a meal and a drink. Because they are rare "real people" in the entertainment industry, not only like the people around us, but also people with funny lives.
gave us this feeling before, and the "amateur artist" that mainland netizens miss for a long time is the variety show " Kangxi Comes to ". Hard Candy doesn't know if they are stars or not, but he has already memorized the embarrassing things about bathing and eating curry with their nanny, and knows a series of life processes of their falling in love, being cheated on, getting married, and having a baby. They work and live like human beings, so they have a wealth of stories to share, and they step into the entertainment industry with half a foot and talk enough.
Hong Kong is really, it is not easy to create a variety show like "Flaubert's Sunday" in the entertainment industry. The prerequisite is that you have a lot of friends. Second, they can unload their baggage and be themselves easily with you. Mr. Hard Candy searched and found that "Mao Xue Wang" not only satisfies these two conditions, but can even perform extraordinary performances through the unique energy fields of Mao Mao and Xueqin.
And when top-tier and national artists also come to "Mao Xuewang" to chat, Mr. Hard Candy is even more curious: How exactly does this show "cast a spell" on the stars, let them return to their real state, and show that the public may not be so Familiar side. In other words, Luhan put MSG in the kitchen and play it again. Such a famous scene of "excellence" can only be seen in "Mao Xue Wang", right?
Luhan "opens a concert", Yang Mi "falls in love"
slaps a clever head melon, Hard Candy Jun immediately UC party upper body, for "Mao Xuewang" to create this popular content summary! What seemed impossible was actually staged on the show. To encourage Dingliu to work on his own, he has to rely on the old friend aura of Mao Buyi and Li Xueqin .
As soon as they sit on the sofa and play dogs, you will unconsciously regard them as friends in your life and want to talk, share and express.
Luhan never regarded "Mao Xuewang" as an outsider. He not only sang a song, but picked up the microphone and composed a song " Our Tomorrow ". Singing to a high pitch, she hurriedly avoided the camera for the sake of image, but Xueqin reminded: turn away and get closer to the camera. Lu Han himself said that he has never sang so many songs in a row on any program. In "Mao Xuewang", he used the most amateur microphone to blast the hardest high pitch. Luhan also sang "Rainbow" with Mao Mao for a memory, which is really rare.
The cooking time is also the source of happiness for the whole issue. Luhan's "Sensual Pie Seasoning" leads Mao Mao Xueqin to fry the kitchen. A spoonful of salt, a spoonful of sugar, a spoonful of chicken essence, what to put more and less is all based on feeling. Xueqin suspected that the lotus root was not cooked, and Lu Han said, "It's fine, we won't eat it if it's not cooked." Xueqin responded very quickly: "No wonder you live happily."
In fact, I've been thinking that these freshness may be more Mostly because of the anticipation of not showing up for a long time, but after I started to eat and chat, I only got something from "Mao Xuewang", which allowed us to see a rare and deep and mature Luhan after the age of 30. He used to be a busy character, and in "Mao Xuewang", he shared his life insights with Mao Mao and Xueqin as a big brother: "It's impossible for people to rush all the time, it's a machine to rush all the time." Feeling life is the most important thing at the moment This may be the reason why Lu Han and Mao Xuewang chose both.
looks at the variety show group, maybe only "Mao Xuewang" can let Lu Han release this expression. Here, he can unload his heart and speak freely. After experiencing the noise and brilliance, we always have the desire to return to the true nature of life. If the previous variety shows recorded the 20+ Lu Han's fierce life, then "Mao Xuewang" showed his "turning point".
In fact, in the talk show, it is very difficult for Dingliu to reveal such a real and heartfelt side, but in "Mao Xuewang" it seems that it is just a casual chat between friends. Including the previous Yang Milai, who wore an apron and quietly painted peach blossoms on the wall, and did not feel the imposing manner of the first-line actresses. Looking at the way she persuaded Li Xueqin, it was exactly the same as when her friends persuaded her to open up about love.
Yang Mi, who rarely talks about love in the show, opened the chat box because of Xueqin's sincere sharing. Discussing the interaction of couples, Yang Mi said: "The desire to share is the expression of love. Many times I feel that what you are doing means that I miss you." Not only us, Yang Mi will also have situations where he likes others and others don't like him. But if the efforts are not fruitful, she feels that we still have rich things to do. "Don't I have my own life? Why don't I have my own business? Don't I have my own friends?" Sister Mi's three questions about her soul can be called a sober world, which should only be heard in Mao Xuewang.
Top streamers who came to "Mao Xuewang" are willing to open up their hearts without any scruples. The last time they saw it was "Kangxi Is Coming". "Mao Xue Wang" is like a life version of "Kangxi Is Coming", Mao Mao Xueqin and the others gather together and attract all kinds of interesting friends. This may be because the energy field of the show is not like a variety show, but like a friend party bureau. So Lu Han talked about the topic of "life planning" that can only be heard in an in-depth interview, and Yang Mi turned into an emotional expert. They have taken off the shackles of star images, and they are more calm and comfortable. The spiritual world of
young people, where
is open to utopian life in variety shows, once fascinated the audience. But after the filter was broken, everyone was obviously disgusted with that kind of deliberate value instillation. How can real life be so glamorous and beautiful, and it is difficult to solve problems with standard answers.
"Mao Xuewang" does not boil chicken soup to create a false ideal life template, but deconstructs the way of life and happiness and sorrow of young people in a real and sincere communication. This is why many viewers regard the show as a spiritual harbor, not just a variety show over dinner. Friends who are familiar with
come to the show, and they will be extremely comfortable. This is their most accustomed and favorite way of life. When Zhao Xiaohui came, she watched and shared the earthy short play "Master Qin's Little Mute" on the sofa with Maomao and Xueqin directly. When they saw the kissing scene, Xiaohui and Xueqin couldn't help but let out the tip of the kettle. Yelling, showing the same blush. This kind of comfortable state often makes us forget that we are watching a variety show, forgetting the distance from the screen, that is, we are playing back the picture of ourselves and friends on the sofa.
Peng Fei and Jin Zhiwen's episode also felt the same, and it was called the first episode of "Mao Xuewang". A group of people strolled outside and met jazz musician Liu Yuan in the bar, which was an unspeakable fate. The free and casual musical expression made everyone immersed in a comfortable atmosphere. When Jin Zhiwen and Peng Fei sang "The Outside World", the camera panned to Mao Mao and Xueqin. They sat quietly beside each other and enjoyed the healing of music. In the dimly lit bar, everyone's eyes were shining. In an instant, I understood the charm of musicians and the power of music, which really comforted people.
A small dinner, sitting around three or five friends, chatting about the gossip I heard recently and their current life. Occasionally recalling the years, sometimes talking about youth fashion, unrestrained, the most comfortable.
Mao Buyi met and chatted with Li Xueqin and many friends, which not only showed a multi-dimensional life, but also naturally completed the search for the topic of the show. Through long-term accumulation and excavation, "Mao Xue Wang" has established a rich youth topic pool, which can be called a life illustrated book. Talking to Land Rover about job-hunting experience, complaining about Party A with papi sauce , and chatting about social fears with Long Danni ...
Land Rover said that when it was the hardest time to find a job, his official account was filled with job resumes. When you meet a suitable opportunity, you will directly recommend yourself to send it, in order to let everyone see the advantages that you are capable of. Self-recommendation in the circle of friends is also a way to open doors. As the saying goes, there are no difficult jobs, but only those who are not brave. As he said, "sometimes you have to take the initiative. If you don't push yourself, no one will push you." hard candyI signed up to Land Rover's official account, and I got the "Land Rover Official PPT Introduction" that was automatically sent. He really turned "Mao Xuewang" into a practical skill sharing program and shared his experience with everyone without reservation.
In a relaxed atmosphere, it is easier to inspire insights into life. The understated expressions of many guests often make Hard Candy Jun take it seriously. Qiao Xin insists that character is the bottom line of love, and believes that no matter how handsome you are, you can't do dog things, and the three views must not follow the five senses; Wu Xin said that the more you grow up, the more you have to learn to love yourself, and she learned to accept her ordinary. When we are not capable, we must learn to accept.
has no standard answer in "Mao Xue Wang", it just silently helps users digest negative energy and accumulate positive energy in the most relaxed and comfortable environment. As Mao Buyi said: "Maturity is about accepting yourself, respecting others, and understanding people who are different from yourself." Will
"Mao Xuewang" be a new generation of entertainment variety show?
brought the friends on the sofa to the show. Going back to the original intention of Mao Buyi and Li Xueqin to make "Mao Xuewang", it is hard to imagine that it has really accompanied us for almost a year. Although the flying guests are not fixed and the themes are not particularly limited, they can't help but come to the last episode with Fanxiang.
The story of everything starts with researching the show title in the small living room. Mao Mao said: ""Mao Xuewang" originally wanted to use the way of recording life to show the state of friends chatting on the sofa at my house, and to implement an idea into a program. First try." Mao Mao and Xueqin were even worried that they would not be able to invite anyone and could only record the show by themselves, but they didn't expect the show to have gone through three seasons of winter, spring and summer.
We also felt the growth of "Mao Xue Wang" in the process of chasing the show. From familiar old friends to gradually attracting more and more new friends, they gather together in Mao Xuewang's living room to spend every Monday. Mao Xuewang's circle of friends is gradually growing, and every friend who comes can find them sincere and cute. This may be the magic of Mao Xuewang. The team of the gold master's father has also grown, and the sponsorship of the air fryer , the most planted and long-awaited air fryer by "Mao Xuewang", has come true!
From the exploration of the first issue to the successful conclusion of Xia Fan, we see that "Mao Xuewang" has come to the leading position in the Chinese video variety show through long-term company and unique content style. There are constant hot searches in Xia Fan, and almost every issue has several topics out of the circle that attract attention. Lu Han has been hotly searched since the recording of the online transmission, and he directly dominated the hot search list during the broadcast. The fans who feel distressed that the show is doing well and hope to be seen by more people also wish "Mao Xuewang" with tears to become more and more successful! In the process of
accompanying everyone through three seasons, it is not easy for "Mao Xuewang" to be a variety show that cultivates a family. Perhaps the most difficult part of Chinese video content to succeed is persistence, and the momentary excitement is not worth the long-term companionship. After the epidemic, we saw a lot of Chinese videos playing the banner of company, but in the end, only "Mao Xuewang" broke through. Because the sense of companionship is a kind of slow fire, and it can't be rushed or fast.
Now that "Kangxi Is Coming" and "Please Refrigerator" have been off the air for a long time, the variety shows with the nature of dinner seem to gradually withdraw from the center of vision. It is foreseeable that the unique sense of companionship constructed by "Mao Xuewang" is expected to become the next dinner variety show that occupies the meal time, leading the video track. After all, programs like this with the same original intention and understanding of young people are rare.
In the universe of "Mao Xue Wang", "starlight" and "friends" are not contradictory. And now, the pattern and vision of "Mao Xuewang" are getting bigger and Xia Fan has invited Lu Han. Can Qiu Fan not make people look forward to it?
