summer season has passed, and this summer's hottest box office battle has come to an end. The 37-day "Lonely Walk on the Moon", the mainland box office has reached 2.926 billion, and is about to exceed 3 billion, making it undisputed the box office champion this summer.
The most controversial is Gu Tianle starring " Tomorrow Wars ", this film cost 450 million Hong Kong dollars (about 387 million yuan), known as China's first mecha sci-fi movie. It has been 30 days since its release, and the mainland box office is only 638 million, which is not enough for "A Walk on the Moon". Today is the first weekend after the summer season, and the box office is only about 7 million.
A few days ago, "War of Tomorrow" officially announced that the movie's key was postponed to , and its release was postponed to September 29, which is close to the National Day file. According to the current box office of several million a day, it should be an ironclad fact. The box office failure of this film is actually the "sadness" of Hong Kong movies in recent years.
lost the box office and lost word of mouth
as one of the leading actors, Gu Tianle, is also the film's producer and investor. For the film's box office, he broke through the low-key style he has maintained for many years, and had to cooperate with the marketing team to promote it. For the first time,
faced fans with live broadcast in crappy Mandarin, sharing the difficult story of the film making process that he spent 10 years of painstaking and painstakingly crafting.
and frequently attend publicity activities and screenings, runs more than 10 theaters in one night, and even rarely shouts to female fans "you can call my husband after watching the movie". The most surprising thing about is that "Principal Gu" actually shed tears in front of the camera for the first time in the world, and ended up with "Gu Tianle crying" on various platforms of the entire network.
made many fans feel good heartache, and they bought tickets to support Guzai . However, there are also many netizens of who say that this is to promote for the bad box office sales of the movie.
And all these operations have also lost almost all the good popularity accumulated by the "Ancient Principal" for decades. He even started digging up the black information of Gu Tianle, breaking the news about his relationship with , Xi Mihua, and Sun Entertainment.
And what's even more exciting is that with the impact of the downturn in the box office of the movie, a "battle of box office stealing" was staged. Whether it is true or false, who is right, the box office battle this summer is more exciting than the movie. It was so lively that my micro headlines kept popping up the content of the evidence of ticket stealing, which made people confused.
No matter what the marketing of the movie is, whether the movie is good or not, it still needs the audience to comment, and the score of this movie has also dropped to 6.3 points on a certain valve, which is not a high score in a movie starring Gu Tianle. Some netizens even commented on
: "The script is so bad that thousands of people say it, every scene has no new ideas, and it is extremely routine", "It is correct to delete the text and only the frame, or the logic of a police and gangster movie."
This movie can be said to have lost both the box office and word of mouth.
Word of Mouth Box Office Double Harvest
0 On August 25th, after the release of "Tomorrow's War" in Hong Kong, there was a completely different effect from the mainland. On the day of the premiere of
, it took only half a day to refresh the box office record of the film in 2022. In the end, the daily box office won the daily box office champion of the day with 4 million, making the film a work with a double harvest of local word-of-mouth in Hong Kong.
After watching the movie, Hong Kong audiences received a lot of praise, expressing their support for Louis Koo and their love for the movie. These positive reviews are in stark contrast to the cold box office hit in the mainland. This also shows that "TomorrowThe Chronicles of War is more popular in Hong Kong and is more suitable for the tastes of Hong Kong audiences.
Good special effects also need a good story
returns to the movie itself, a good story can impress the audience even more, just looking at the special effects of "Tomorrow's War" can be said to be one of the best special effects in domestic films, but the special effects are only superficial. The story is more fundamental.
In contrast, in recent years, many Hollywood movies of the same kind have been cold in the mainland, and it is difficult to attract audiences with special effects alone. It is not difficult to understand the failure of "Tomorrow's War" in the mainland.
On September 3, 2021, the Hollywood sci-fi film "Tomorrow's War", only 13 days after its release in the mainland, the box office exceeded 100 million yuan. Now a certain valve score is only 5.9 points.
The storyline of "Tomorrow's War" is also that humans face the apocalypse world, fight against alien monsters, and focus on special effects technology, but it also failed to impress mainland audiences and box office .
is also the " Moonfall " which was released in mainland China on March 25 of this year. The domestic box office of only broke 100 million yuan after the tenth day of its release. A certain valve score is only 5.4 points . In this movie
, the special effects of a doomsday scene when the moon approaches the earth, the scene is magnificent, and it shows the technical level of Hollywood.
and the recently released Hollywood blockbuster " Jurassic World 3" has classic IP feelings and a large number of loyal fan bases. As of 23:19 on August 28, 2022, box office has obtained 1.060 billion , which is Compared with the 1.69 billion box office of the predecessor of this series, "Jurassic World 2", it has shrunk a lot. Although
's good special effects are attractive, a good story can move the audience even more. As technology continues to evolve and audience awareness continues to improve. Compared with 20 or 30 years ago, mainland movies have made great progress, and the audience in the mainland has also been very different.
The classic feature of Hong Kong movies is also "sad"
Hong Kong movies in the 1990s were called "Oriental Hollywood", and there are various types of movies, such as martial arts movies, action movies, comedy movies, zombie movies, and good movies emerge in an endless stream, especially the police and bandit movies. It is the most representative genre in Hong Kong movies. Even winning Hollywood studio is scrambling for a remake.
And the " Detective War " released this year is also a typical Hong Kong police and bandit film, with car rollovers, gun battles, and explosions. The highest-grossing Hong Kong-made film to date.
Looking back at the high box office works of Hong Kong movies in recent years, in 2020, " Fury: Serious Cases " starring Donnie Yen and Nicholas Tse was released on the 5th day. The box office reached 300 million yuan in mainland China, and finally broke through the 1.315 billion. This is a typical Hong Kong-style police and gangster film, the scene is hot and bloody, it is the consistent style of Chen Musheng director.
And " bomb disposal expert 2" starring Andy Lau was also released in the same year, and the box office also received 1.314 billion. It became the box office champion of Hong Kong films at that time. The shooting cycle of this film is 5 months, the post-production is 10 months, and the investment exceeds 280 million. It can be said to be a big profit.
Before that, starring Chow Yun-fat and Aaron Kwok " Wushuang " won 1.273 billion box office on National Day in 2018, setting a record for Hong Kong films in the mainland market at that time, and won the Film Awards and Huading Awards A number of awards in , quite successful.
And on July 5, 2019 , "Anti-drug 2" starring Andy Lau and Louis Koo also won 1.297 billion yuan , breaking the new box office record of "Unparalleled", and won the 27th The Huading Awards Best Film in Hong Kong, China can be said to be both fame and fortune .
and " Band of Seven ", which was also released this summer, is also a Hong Kong movie, bringing together Tan Jiaming , Xu Anhua, Johnnie To , Tsui Hark , Lin Lingdong , Sammo Hung , Yuan Heping seven directors, respectively directed a story related to Hong Kong. starring Wu Zhenyu , Ren Dahua , Yuanhua , it can be said that there are many stars.
The film has also been selected for the 73rd Cannes International Film Festival , Tokyo FILMeX International Film Festival, Busan International Film Festival , Hong Kong International Film Festival and many other well-known film festivals, and has been selected as the opening film many times. The box office of
was less than one million on the first day of its release. It has been 37 days since then, and the total box office is only 5.004 million, with an average of more than 100,000 box office per day.
It is not difficult to see that several Hong Kong films that have achieved high box office in the Mainland are all police and bandit films, which are also the most successful and influential Hong Kong films. From the 1980s to the present. Police and gangster films are also the most obvious representatives of Hong Kong films. Many post-80s and post-90s generations watch Hong Kong classic old movies online, and police and bandit movies are also one of the most popular genres they choose.
Over the past few decades, with the continuous progress of the mainland film industry, it has attracted a large number of Hong Kong actors and production teams to go north and integrate in various ways. Now there are many successful film types in mainland movies. Wolf Warrior ", war genre "King Kong River", " Changjin Lake ", sci-fi genre "Wandering Earth", "Lone on the Moon", comedy genre "Detective Chinatown", "Hello, Li Huanying" , "I'm Not the God of Medicine", "Flying Life", etc. These movies are basically applauded and popular.
In contrast to Hong Kong movies in recent years, except for police and bandit movies, few movies with high box office and good reputation have appeared, the lack of subject matter and the loss of talents. This is both the reality of Hong Kong movies and the "sadness" of Hong Kong movies.
Once upon a time, Zhou's comedy films, Jackie Chan comedy action films, Xu's martial arts films, Lin Zhengying zombie films, swept the streets of the mainland, and became popular all over Southeast Asia, but now it can only be like Sammo Hung said in the movie " The past can only be recalled."
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