can be said to be the "age of the masters" or the nearest "Renaissance" to us.
has Francis Ford Coppola's "Godfather" in the field of film-the eternal classic of the film industry. In the music industry, there are even more dazzling stars, including the world-class "King of Pop" Mike Jackson, and the most dazzling superstar in American rock and roll, Leonel Rich.
was in that era, with the trinity of film and television listening, the phenomenon of pan-entertainment spread rapidly in Europe, America and East Asia, and the phenomenon of global economic explosive growth was also timely and appropriate. Back ground. The United States, Britain, South Korea, Japan and other countries all ushered in their own "golden age" in the last century.
is in line with the pace of economic recovery, and the wave of entertainment is also gradually sweeping from the coastline to the inland, and finally connecting the whole country. This is true of Hollywood, which is on the east side of the Pacific Ocean, and so is Bollywood. Following the context, in a city in the northwestern inland of China, he also began to make his own voice.
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From October 3rd to 4th
Daming Palace·2019 HOLO Music Festival
Xi'an is held in Daming Palace National Heritage Park
HOLO Music Festival is the world's first electronic music carnival that integrates holographic imaging technology and super virtual artists. At the Daming Palace·2019 HOLO Music Festival, the thousand-year-old history will collide and merge with the current trendy culture, awakening the light of culture that has flowed for a thousand years in the Daming Palace. The
music festival invited sixteen groups of music artists from the global electronic music field, including Nicky Romero, R3hab, W&W, and Yellow Claw.
In addition to the DJ's uninterrupted music performances, the "Transformers family", who is enthusiastic about the atmosphere, will also come to the scene as DJs to implement the "new wave" to the end.
This event is the first attempt of HOLO Music Festival to seek roots, integrate technology and history, and is also an innovative masterpiece of the Daming Palace site to build a multicultural industry. As Xi'an gradually faded away from the old impression of "Three Thousand Guanzhong Leng Baby Roaring in Qin Opera", it has become more and more diverse in the field of audio-visual culture.
Xi'an is no longer just "Roar Qin Opera". The wave of
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entertainment is unstoppable, which can be seen from the fact that more and more "tide elements" throughout the country have turned from underground to above ground.
takes e-sports as an example. Since 2011, the State Sports General Administration has re-approved e-sports as the 78th official sports competition. This decisive recognition has given the country's electronic culture a blowout development.
Since then, the overall e-sports environment has also been accepted and integrated by the mainstream society, and e-sports has become an e-sports industry. In the current thriving environment, the scale of the national e-sports industry has approached 100 billion yuan, and it has become a "cultural feast" that cannot be ignored. The holding of e-sports has also become a touchstone to verify the cultural tolerance and strength of the city.
In the middle of this year, a high-level e-sports event was held in the Daming Palace in Xi’an. Spectators from all over the country gathered in the Daming Palace National Heritage Park, and they felt the historical charm from the ancient capital while watching the exciting events. This is also a very beneficial event for the building and renewal of the overall image of Xi'an. In the process of breaking the solidified image of
in Xi'an, the Daming Palace site area is also continuing to exert force. As the "Prosperous Palace" a thousand years ago and the "City Central Park" a thousand years later, the "historical responsibility" carried by the Daming Palace National Heritage Park is always greater in the traditional impression. However, with the explosion of information today, the days of unchanging changes are gone. Thinking about how to enhance their own value and expand their influence is the main point to consider for such historical scenic spots.
On July 31, the brand image renewal press conference of the "Prosperous Millennium Visual Activation" in the Daming Palace site area was held. Taking this as an opportunity, the Daming Palace site continues to expand the use of brand visual symbols, make full use of brand benefits, and finally achieve sustainable development of economic and social benefits. After
understands the meaning of the renewal of the image, we look at the Daming Palace site area with a developmental perspective, so everything it has done recently will be logical.
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Whether holding music festivals, e-sports competitions, or advancing with the times to renew the imageAs long as it is guided by economic development, it is not difficult to understand. Especially in the current "siege" of young culture represented by "tide culture", relying on new images such as music festivals and e-sports, what finally ferments is the vigorous development of "night economy".
The stone of other mountains can be used for jade. We can see how Chengdu, which is also a western city, is doing it.
At the beginning of 2018, Chengdu proposed the construction of "three cities and three capitals", which provided abundant scene support for the "night economy". In addition to night performances, night tours, food, night markets, movies and many other forms make the night economy richer. The night economy has not only opened up new economic growth points for the city, but its own high-quality "economic physique" is also a reason worthy of our attention.
takes the Daming Palace·2019 HOLO Music Festival as an example. According to statistics, the number of visitors to the main venue of the music festival on both days reached 50,000, including 300,000 visitors from the Daming Palace site.
It can be seen from this that activities led by "tide culture" can gather a large number of young audiences in a short period of time on a visible level, and so-called "popularity" is the case. On the other hand, we can’t see that while such activities are heating up the city’s enthusiasm, they are also directly driving the business vitality within the city, especially when it is linked to cultural tourism. The cultural tourism industry dominated by human flow will be greatly affected. benefit. These are all subtle influences.
In 1999, the game industry in the United States has surpassed the film and tape industry to become its largest entertainment product. In 2000, the global digital entertainment industry has surpassed the traditional entertainment industry. One fifth of the Japanese economy was created by the digital entertainment industry. The growth rate of the Korean digital entertainment industry reached 40%, becoming a pillar industry in Korea.
"2018 Pan-entertainment Industry White Paper" shows that my country's entertainment industry has entered the "second half" and the ecology is becoming more mature. The "White Paper" also disclosed that the output value of the entertainment core industry in 2017 was about 548.4 billion yuan, a year-on-year increase of 32%, and the momentum is vigorous.
In contemporary society, the entertainment economy has become the new "world currency". It is regarded as a symbol of a country’s productivity level and a yardstick for social civilization. It can promote the rationalization of industrial and consumption structures, increase social employment opportunities, and at the same time. Steadily promote the growth of residents' income, stimulate domestic demand, and promote the emergence and development of emerging industries.
"Cultural entertainment + night economy" has become a characteristic trick for cities to retain tourists and develop income generation. And from the performance of the past two years, the performance of the "night economy" of each city is mostly dependent on its own city characteristics and targeted cultural and entertainment activities. Top ten brand cultural activities such as Super HOLO Music Festival, Theme Music/Technology Forum, Daming Palace Palace Lantern Show, HOLO Culture and Art Week, etc. are being released in an orderly manner by the Daming Palace site area as planned. This is its own diversified attempt, and it is also the actual action of Xi'an to seek new economic growth points.
Next, how to arrange and combine the cultural and entertainment resources and historical resources on hand to release the greatest influence and economic effect is the most urgent task. For the Daming Palace site area, all this is just the beginning for Xi'an.
