"Global film production values the Chinese market."
-Interview with Isabella Grachamp, General Representative of the French Film Union in China
"Although this is my first time in Qingdao, I have heard the name of the city of Qingdao It’s been countless times.” With French Film Week as the media, Isabella Grachamp, the representative of the French Film Union in China, came to Qingdao for the first time and gave a speech on the opening ceremony of the film week-China’s earliest existing commercial cinema in 1907. The club has a keen interest.
Qingdao is not only rich in "stars", but also many filmmakers from Qingdao. Isabella Grashan told reporters that during the seven-year filming and production of the Sino-French co-production film "Wolf Totem", there were many Qingdao people in the 600-person Chinese production team. "We often hold French film festivals in various cities in China. I am very happy to be able to come to Qingdao this time."
Isabella Grachamp introduced that the major film production countries around the world value the Chinese market very much in order to cater to the tastes of Chinese audiences. , Many films will be specially designed when they are released in China. "For example, at the end of the year, about 4 French films will be released in China, one of which is a disaster film specially made for Chinese audiences in 3D. In France, most films are in 2D because our audiences are not used to wearing them. 3D glasses."
, as the chief representative of the French Film Union in China, is fluent in Mandarin, Isabella Grachamp has a very in-depth observation of the Chinese film market. "In the early years, Chinese audiences liked to watch blockbuster movies, and commercial films focused more on pictures and special effects. However, in recent years, everyone’s tastes have changed, and audiences have begun to be interested in films with strong stories. Last year, the Chinese film "I am not a god of medicine" "The best film of the Cannes International Film Festival "The Thief Family" is very popular in China. I might not dare to imagine this scenario going back to 10 years ago. "
France is the world-renowned film capital. Achievement is not unrelated to the open mind of the French filmmakers. Isabella Grachamp introduced that French filmmakers are very happy to co-produce films with countries around the world, and have maintained a good cooperative relationship with China. However, there are huge differences between the Chinese and French film markets, which poses certain challenges for both parties to co-produce films.
"China’s moviegoers are mainly young people, and the moviegoers in France or other countries are widely distributed at all ages. Differences in moviegoing groups place very high requirements on the themes of co-produced movies, because very few films can be produced at the same time. Satisfy the tastes of different groups of moviegoers.” However, Isabella Grachamp still has great confidence in the future cooperation and development of Chinese and French films.
"Both China and France are very open to the development of films. French films are also shown in major film festivals in China. I believe that in the future, Chinese and French filmmakers will cooperate more in various forms. "
(Qingdao Daily/Qingdao Guan/Qingbao Net reporter Wang Meng)
