Jay Chou has become a complete "wife-loving demon" since he married Kunling. Recently, Jay Chou has once again been searched for his wife-loving. Starting from October 17th, Jay Chou held four consecutive Carnival World Tour concerts in Shanghai. This concert was also to celebrate Jay’s 20th anniversary concert. What was unexpected to fans was that they did not intend to watch a concert. Was fed a handful of "dog food".
In the middle of the first concert, Jay suddenly made a crazy call for the new movie "Skyfire" starring his wife Kun Ling. Not only did he interact with the creator of "Skyfire", he also played "Skyfire" directly at the concert. In the latest trailer for the "Desperate Life" version, the concert instantly turned into a large-scale wife doting scene. This "dog food" caught the 20,000 fans present by surprise.
Jay's domineering behavior of beloving his wife, apart from Kunling, the happiest is the crew of "Sky Fire", because Jay's move is conservatively estimated to save the crew several million or even tens of millions of advertising costs. How can the crew? Can be unhappy.
As we all know, for a movie, the preparatory work such as writing a story, finding suitable actors, finding a shooting location, shooting, and editing is certainly very important, but it is more important to publicize and promote in the later stage. If the best product is not properly promoted, there are May be buried.
The post-publication and promotion costs of many big-produced movies account for about 20-30% or even 50% of the production cost. There are also cases where the post-production promotion costs of a small number of films even exceed the production cost. This shows that the cost of a movie How expensive is the later promotion.
Although "Sky Fire" did not announce the specific production costs of the film, we can snoop on some of the data released by the crew. It took five years to prepare for "Sky Fire" from the initial conception to the preparation of various resources to the shooting. The shooting period and post-editing work also took about two years, and it took a total of seven years.
The main creative team of this movie brings together 551 filmmakers from 17 countries including China, the United States, Malaysia, etc. Many of them have directed "Tomb Raider" and "The Expendables 2" such blockbuster Hollywood director Simon Weiss In particular, as well as the industry's top masters like Dong Wenjie, the "gold promoter" who has produced many Chinese films such as "Ip Man" and "Looking for the Dragon Jue", the behind-the-scenes team is quite luxurious.
"Sky Fire" is a disaster action movie, and special effects are naturally indispensable. It is reported that the post-production special effects of this movie are jointly produced by six world-renowned special effects companies. The number of special effects shots in the film is comparable to that starring Wu Jing and finally won 4.6 billion box office The Wandering Earth. In addition to Jay’s wife Kun Ling, the starring lineup of
also includes the actor Wang Xueqi, the popular post-80s actor Dou Xiao, etc., and British national treasure actor Jason Isaac. Although the cast is not very luxurious, it is not bad. . From these aspects, it can be guessed that the production cost of a movie is at least 300 million yuan. Such a large-scale production movie will cost at least tens of millions of dollars for its promotion.
And Jay publicly advertised the movie at his concert in order to spoil his wife. More than 20,000 fans knew about the movie at the scene alone. In addition, there are many Jay fans who did not show up in the follow-up. Watching this concert through various channels, combined with Jay’s topical wife-doting behavior on the Internet, it is not an exaggeration to say that Jay’s move made tens of millions of people know about this movie.
Under normal circumstances, it is difficult to achieve such an effect without tens of millions of advertising expenses. Moreover, with Jay’s current worth, it is at least a million to start advertising with Jay, saying that Jay’s move is "Sky Fire" The crew saved tens of millions of advertising costs, so the crew of "Sky Fire" is the biggest beneficiary of this concert.
