Movies aim at "immersive experience" Chinese film and television "interactive" era is coming?

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2 main story lines, 15 story branches, nearly 50 interactive points, and 25 endings. The audience can choose the plot direction during the movie watching process to get immersive experience and emotion... This is the interactive movie "Deep Sea 》The internal beta experience and interactive film industry seminars give the audience the most intuitive experience. On October 18th, nearly 300 guests from government agencies, venture capital institutions, video platforms, content platforms and other public experience officers from all walks of life together experienced the first realistic suspenseful interactive movie "Deep Sea" in China. The development of interactive film was exchanged and discussed, and the future of interactive film in China was discussed.

"In order to complete "Deep Sea", our team has been in retreat for almost a year." As the initiator and organizer of this event, and the main creator of "Deep Sea", Ma Xiaodao, co-founder of Wudao Nongying, first shared at the meeting The original intention and concept of creation. He mentioned that the "Deep Ocean" team hopes to use good stories to link everyone's emotions, and movies are the best way to carry stories. The development of the film industry has always been closely integrated with emerging technologies, from black and white to color, from silent to sound, from 2D to 3D... every technological update film will closely catch up, so it will not miss the Internet technology, in the 5G era With the blessing of Internet technology, movies will have a new future: an interactive future.

Ma Xiaodao believes that human beings need stories and deep spiritual immersion experience. The ultimate goal of interactive movies is still to provide humans with a deeper and more immersive spiritual experience. "Regardless of the blue ocean and the red ocean in the future, our team hopes to be the deep ocean of film and television, and to dig deep creation and content."

in the roundtable discussion session, State Administration of Radio and Television Broadcasting Planning Institute expert Liu Wenhan, copyright of China Reading Group Development General Manager Wang Yun, Investment Director Liu Tianjie of Huaying Capital, Brand Director Yu Jie of Lunan Pharmaceutical Group, and Gao Xiang, the founder of Deep Sea Interactive Studio, discussed the development and prospects of interactive movies based on their respective industry sectors.

Movies aim at 'immersive experience' Chinese film and television 'interactive' era is coming? - Lujuba

Liu Wenhan said that the major domestic platforms are currently deploying interactive content, but the technical standards are not unified and there are barriers. The Planning Institute of the State Administration of Radio, Film and Television is taking the lead in formulating industry standards such as Internet interactive video data format specifications to provide for the development of the interactive film and television industry. Reference and service.

Wang Yun has been paying attention to the development of interactive content for a long time. She said that the development of online literature has been less than two decades. It is an emerging industry under the rapid development of the Internet, so it is open to all new content. Supportive attitude. After experiencing "Deep Ocean", she believes that the interactive content has developed to the present and has absorbed previous experience, continuously optimized and improved, and the experience has become better and better. According to director Gao Xiang of

, the core of interactive film is still film, which is to tell a good story. The addition of interaction is to allow the audience to strengthen the sense of participation and upgrade from an immersive viewing experience to an immersive decision-making experience.

With the advent of the 5G era, the form of film and television has ushered in a new historical change: the relationship between audience and content has changed from one-way acceptance to two-way interaction. On the ceiling of the traditional film and television drama market, there is a blue ocean of interactive film and television opened up by the high-speed Internet. I believe that with the joint efforts of many parties, China's interactive film and television industry is bound to usher in a period of rapid development and truly enter the "golden age" of interaction. (Zhang Haozhen)

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