iQiyi invested more than 20 billion in content production in 2019. It can be seen that the large investment has brought about a 21% increase in the number of self-made content. It can be seen from the online data sharing that iQiyi is in young people’s On this track, I have found my own set of gameplay. After the fire of self-made "China Rip Hop", "trend" is my new positioning for iQiyi. They can not only make good shows, but also Broaden the market for popular trend culture. After so many years of development in the domestic trend, regardless of street dance, skateboarding, or rap, it is still a small group of people, but it is not easy to make the public like it. And iqiyi is digging deep into the street dance culture, rap culture, and even Breaking the barriers of the music circle at all levels, handing over their products, allowing the public to break through the barriers through entertainment and leisure programs, and penetrate into the public circle, so that everyone can see a different domestic trend culture, which is constantly taking root.
From Q4 this year to next year, the five major variety shows have been announced at the 2019 iQiyi Yuexiang Fair. In addition to the "China New Rap 2020" and "I Am a Singer 2020" that have been met with you, they will also join The three new programs, namely "Trend Partners", "We Are the Champion", and "Unknown Table", all have iQiyi's self-made trader. It seems that iQIYI is not only exerting its power in music, but also exploring more down-to-earth, and more interesting variety shows that combine business and trends. According to Chen Wei, senior vice president of iQiyi, "Fashion Partners" will be a real store opening record, in every detail such as product selection, code scanning, storage, product display, marketing, cash register, inventory, etc. There are celebrities who do it in person, and it will be a real challenge for them, but these should not be everyone's concern. What everyone cares about is what products they will bring? Is it really a trend-oriented Level? The Reuters photos exposed by
in recent days have been on the hot search every time. The popularity is not only the fans' expectations of the artists, but also the curiosity about the new sparks that the new variety show can generate. Wu Yifan, Yang Ying Angelababy, Pan Weibo, Zhao Jinmai, and Fox will operate a fashion brand store called FOURTRY in Tokyo, the center of Asian fashion. It is estimated that it will be popular no matter what you buy. The Fourtry,
, is "siheyuan" in Chinese. I don't know how to translate it, but this element does have Chinese cultural characteristics.
, the first season of "I am a singer-composer", which was launched in 2019, has allowed the public to see the thinking of domestic music programs, from talent selection to the sublimation of singer-songwriters, the previous "This is Original" to " "I am a singer and composer" is constantly increasing the audience's attention to original music and original musicians, so that the good creative power of music can be recognized, recognized and paid for by the market, which is the greatest encouragement to creators. The second season of next year will also be on the schedule, looking forward to the birth of more good works.
The so-called style is irrelevant. After the rise of cultural and artistic programs, sports programs have also flooded into the market. Of course, iQiyi does not want to miss this pan-entertainment track, and the production of this program will also be from Zhejiang Blue The help of World Media. In the form of the program, the "star youth team" and the world champions compete on the same stage. The result is naturally not what the public pays attention to, but more in the process of competition. What will the fans' favorite artists do in sports activities? The performance of this process should bring new discussion topics.
This "Unknown Dining Table" is a gourmet show to be launched in Q2 next year. Compared with previous programs such as "Fengwei", the program format adopts the perspective of "Cengfan", allowing resident guests to bring stars to the show. The unfamiliar amateur’s family eats food, showing the story behind his amateur family through the dining table. Judging from the exposed resident guest "Xiao Yueyue" Yue Yunpeng, it shouldn't be a show that is too sensational. I still hope to bring joy to these amateur families and bring a warmer program feel to the audience. The combination of comedy + food + amateur family story + celebrity guests sounds like a new variety show that does not follow the routines. I don't know what new variety effects will be collided.
will have Wu Yifan and others as mentors for the new season of "China New Rap". The format of the show is at the Joy Fair. Wu Yifan revealed the key words of the new season-label, layout, new voice, break, and reshape. According to Chen Wei, the new season will open a new competition system-label battle. In addition to the competition that exists on the rapper’s label itself, celebrity producersIt will also be transformed into a label manager to rebuild a new label. The contest from individual to label may bring new highlights to the richness of the program, but the good music that the public expects will not be as good as the third season...
Everyone will look forward to that more A show!
