Director Ang Lee
On October 18th, Ang Lee's new film "Gemini Killer" was released, which once again brought a fever of discussion about movie watching technology. On the same day, the Shanghai Film Distribution and Projection Industry Association held the "Appreciation of High-end Projection Technology-Teacher Zhu Shows You in the CINITY Cinema," Shanghai Red Star Movie World Wenshui Road Superstore, which is the "R&D and training base for high-end cinema projection technology in the Yangtze River Delta". The 120-frame "Gemini Killer" tasting session". The
CINITY projection system can be described as "tailor-made" for "Gemini Killer", and its 3D/4K/120 frame format, under the "blessing" of this advanced projection terminal, presents the film as the closest to the director's intention.
Zhu Jue, director of the Technical Committee of the Shanghai Film Distribution and Projection Association, introduced the development of today's film technology and the characteristics of the CINITY cinema of high-end projection technology in vivid language, wonderful demonstrations, film tasting, and interactive communication, and gave the audience experience Ang Lee's technological revolution opened a professional window.
Zhu Jue (left) demonstrates the comparison of 24-frame film and 120-frame film. The development of
technology will force artistic creation to make new explorations. As an audiovisual art,
film has undergone several changes from silent to sound, from black and white to color, from mono to stereo, from film to digitization, etc., each change They are all guided by technology and brought about tremendous development in the industry. In 2016, the association sponsored Shanghai Film City to introduce Ang Lee’s "Billy Lynn’s Midfield War" and screen it with the world’s highest standard 3D/4K/120 frames. Due to the limitations of projection technology at that time, only five theaters in the world could show. After the upgrade, Shanghai Cinema No. 1 achieved a box office record of over 21 million yuan, breaking the world box office record for a single film. This record reflects two urgent needs of the film market: audiences' pursuit of new film technology, and the scarcity of higher-level projection technology in the cinema industry.
In 2019, Ang Lee once again used technology to pursue the ultimate expression of art, launching the high-tech movie "Gemini Killer". The film is shot in high-tech formats such as 4K/3D/120 frames, and combines 3D, 4K, high frame rate (HFR), high brightness, high dynamic range (HDR), wide color gamut (WCG), and immersive sound (Immersive). Sound) and other high-tech CINITY cinema systems in the field of movie projection, allowing the audience to immerse themselves in the plot of the movie, enjoy clearer pictures, more brilliant colors, smoother images, more coherent movements and more realistic sound. The original appearance of "Gemini Killer" It overcomes the shortcomings of traditional 3D movies such as low brightness, motion blur and shaking, and long-term viewing easy visual fatigue. As a high-quality projection system independently developed by China, CINITY will cooperate with more films in the future for high frame rate versions, including "Changan Road" to be released in November and "Chinese Women's Volleyball" to be released in the Spring Festival. It is undeniable that Ang Lee has taken advanced steps as a pioneer of new technology to open up territory, and the projection terminal that he has driven one step closer needs more matching content as support in the future. According to Zhu Jue, who has been dealing with technology for a lifetime, the development of technology will also "force" more creators to develop new creative ideas. "Because the shooting speed is very fast after 120 frames, it will bring about sensory changes to some sports shots and will also have new expression space. For film artists, when creating films, they may be Some new changes have taken place in the processing of the lens or the language of the film. These new changes have to be created and explored by artists through this technology. The popularity of high frame rates will have a relatively long time in the future The process."
Zhu Jue
policy to force Shanghai fans to be the happiest
Before the release of "Gemini Killer", on various ticketing websites and forums, the technical issues of the screening venue became the focus of fans’ attention. Whether your city To be able to see what this movie should have has become the most concerned issue.
Zhu Jue introduced that if the audience wants to see the high frame rate of "Gemini Killer", the current highest configuration is the CINITY Cinema. There are 27 cinemas across the country that can show, and Shanghai has already installed CINITY projection equipment in four cinemas, ranking first in the country. And if you count the 2K/3D/120 frames of Dolby Cinema, there are currently 11 theaters in Shanghai that can show 120 frames of "Gemini Killer", which is a nationalThe most. Screenshot of
Taoticket app. Four cinemas in Shanghai have installed CINITY projection equipment.
Compared to three years ago, on the first day of the Shanghai Cinema’s Oriental Giant Screen, fans who were worried about not being able to buy tickets lined up all night. This time, Ang Lee’s new film can meet the audience in his ideal "opening method" The probability is greatly increased.
Zhu Jue calls these high-quality theaters the "Michelin in the cinema", and the rapid development of these "Michelin" in recent years has a major bearing on Shanghai's support policies for the film industry. In recent years, the Shanghai film projection industry has actively implemented the "Policies on Promoting the Development of Shanghai Films", encouraging new theaters and existing theaters to adopt high-end film projection technology. Since 2017, Shanghai has clearly “strengthened the application capabilities of film projection technology, supports enterprises in developing new film projection technology research and development and projection equipment transformation, and has independent intellectual property rights in the development and industrialization of film projection technology innovation and industrialization. It encourages The theater actively introduces world-leading 4K, high frame rate, multi-plane stereo, laser projection, 3D, giant screen, satellite transmission, ring screen, triple screen and other high-tech equipment such as projection and sound." Write "50 cultural and creative" Now it seems that the construction results of the theater side can be described as initial results.
"Thanks to the formulation of these policies, our current cinemas are very motivated to do these developments. We have also encouraged new cinemas from the beginning to inspire operators to continuously improve the quality of existing cinemas. The quality of cinemas has been continuously upgraded in the past year, and some old cinemas have been updated, and the theater equipment has also been upgraded and replaced by the heat of the policy." Zhu Jue sighed, "It is precisely because of the combined effect of these policies that I think the movie audiences in Shanghai really They are very happy. They can find the best way to watch movies in so many theaters."
